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Mikko-Pekka Hanski from Idean discusses emotions in the second Service Design Breakfast. Check out how emotions impact the design result and how design projects can benefit from understanding the emotional roller coaster that is also called a (customer) design project.
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#SDbreakfast
TopicsScopeTheory
EmoFonsSurvival methods
#SDbreakfast
Point of this talk
Service design
#SDbreakfast
Point of this talk
Service design Create Experiences
#SDbreakfast
Point of this talk
Service design Create Experiences That creates memories
#SDbreakfast
Point of this talk
Service design Create Experiences That creates memories That are actually emo9ons
#SDbreakfast
Point of this talk
Service design Create Experiences That creates memories That are actually emo9ons
Something, just to keep the slide
layout in balance
#SDbreakfast
Point of this talk.
To design
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Point of this talk.
To design You need to make decisions
#SDbreakfast
Point of this talk.
To design You need to make decisions to make decision
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Point of this talk.
To design You need to make decisions to make decision You need feel something
#SDbreakfast
Point of this talk.
To design You need to make decisions to make decision You need feel something To make experience complete
Daniel KahnemannAmos Tversky
What service designer feels?
First crush
Excitment
Frustration
Magic moment
Boredom
Relief/Remorse
Survival guide
Respect yourself
Blood sugar level
Re-‐defined project plan
Reflect
#Sdbreakfast
3.10.2012Mikko-‐Pekka Hanski
The Spirit of Service Design
