Service Design Breakfast - The spirit of Service Design - Mikko-Pekka Hanski, Idean

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Mikko-Pekka Hanski from Idean discusses emotions in the second Service Design Breakfast. Check out how emotions impact the design result and how design projects can benefit from understanding the emotional roller coaster that is also called a (customer) design project.

Text of Service Design Breakfast - The spirit of Service Design - Mikko-Pekka Hanski, Idean

  • 1. #SDbreakfast

2. The Spirit of Service Design3.10.2012Mikko-Pekka Hanski@mphanskimph@idean.comIdeanwww.idean.com #Sdbreakfast 3. TopicsScope TheoryEmoFonsSurvival methods 4. #SDbreakfastPoint of this talk Service design 5. #SDbreakfastPoint of this talk Service design Create Experiences 6. #SDbreakfastPoint of this talk Service design Create Experiences That creates memories 7. #SDbreakfastPoint of this talk Service design Create Experiences That creates memoriesThat are actually emo9ons 8. #SDbreakfastPoint of this talk Service design Create Experiences That creates memoriesThat are Something, just to actually emo9onskeep the slide layout in balance 9. #SDbreakfastPoint of this talk. To design 10. #SDbreakfastPoint of this talk. To design You need to make decisions 11. #SDbreakfastPoint of this talk. To design You need to make decisions to make decision 12. #SDbreakfastPoint of this talk. To design You need to make decisions to make decision You need feel something 13. #SDbreakfastPoint of this talk. To design You need to make decisions to make decision You need feel somethingTo make experience complete 14. Amos Tversky Daniel Kahnemann 15. What service designer feels? 16. First crush 17. Excitment 18. Frustration 19. Magic moment 20. Boredom 21. Relief/Remorse 22. Survival guide 23. Respect yourself 24. Blood sugar level 25. Re-defined project plan 26. Reflect 27. The Spirit of Service Design3.10.2012 Mikko-Pekka Hanski@mphanski mph@idean.comwww.idean.com#Sdbreakfast