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Telephony Evolution & Transformation

Sten SundberGKey Account Manager

Ericsson System & services (PJSC)

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© Ericsson AB 2009 Commercial in confidence 2010-02-06

Telephony EvolutionClassic Fixed Telephony Network

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• “1” service Network, Voice only

• Strictly Hierarchical Network

• Mesh-liked network, distributed nodes

• Broad Band through add-on of DSLAM

• Hugh Investment so Far…

• Mixture of equipment (various

generations)

• Difficult O&M

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© Ericsson AB 2009 Commercial in confidence 2010-02-06

Telephony EvolutionStep by step evolution

TE: Transit ExchangeLE: Local ExchangeMGw: Media Gate wayTSS: Soft Switch

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© Ericsson AB 2009 Commercial in confidence 2010-02-06

Telephony EvolutionStep by step evolution

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Slide title 30 pt

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Bullets level 2-516 pt

›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl

© Ericsson AB 2009 Commercial in confidence 2010-02-06

Telephony EvolutionStep by step evolution

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Slide title 30 pt

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Bullets level 2-516 pt

›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl

© Ericsson AB 2009 Commercial in confidence 2010-02-06

Telephony EvolutionStep by step evolution

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SERVICESVOICEDATA

TVEtc.

TE: Transit ExchangeLE: Local ExchangeMGw: Media Gate wayTSS: Soft Switch

Now transformed FromCircuit Switched VoiceTo Full Service Broad Band

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© Ericsson AB 2009 Commercial in confidence 2010-02-06

Smooth Telephony EvolutionConverged multimedia communications for all devices

Mobile

Wireline

Converged MM Telephony

Efficient CS Telephony

Efficient BB Telephony

Converged all-IP MM

Telephony

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© Ericsson AB 2009 Commercial in confidence 2010-02-06

Service Evolution

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© Ericsson AB 2009 Commercial in confidence 2010-02-06

ConsumersOperators

Content & service providers

Mastering new business modelsFrom simple to complex

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© Ericsson AB 2009 Commercial in confidence 2010-02-06

NGN Access NW

The all in all service provider

PLMN/PSTN

MSAN

AGW

All Services Reaches the

customerRegardless of

Network

IMS

Service Layer/Providers

Data

CS/BS

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© Ericsson AB 2009 Commercial in confidence 2010-02-06

New Multimedia DevicesFor the Home

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›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl

© Ericsson AB 2009 Commercial in confidence 2010-02-06

Market PositionStrong market leader in all parts of Core

Ericsson Dominates in Core: ~50% Share in all tracked Core Products

› Over 400 Soft Switch networks in full commercial service (~50%)

› 1.7B subscribers handled by Ericsson HLR (~50%)

› 69 IMS commercial contracts. 42 are in full commercial service (>75%)

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›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl

© Ericsson AB 2009 Commercial in confidence 2010-02-06

SummarySmooth evolution to NGN & multimedia communications

› Modernising the Network is just part of the task– IP-Fication is key to introducing new services

› Full service Broad band is essential for Business Growth

› IMS is needed to handle all sorts of services to the customer

› Through IMS the operator has full control over the customer

› The ”new” business modell is managing the customer not the voice channel

› Ericsson is a world leader in IMS and converged networks!!!

A strong partner executing on a clear vision