SOCIAL SELLING

Prasad Santhosh

Content Table

“Buying process has fundamentally

changed”

What is Social Selling?

• Leveraging the social network to find right prospects,build relationships and

achieve sales goals

• better sales lead generation and Increased Sales generation

• Trusted Relationship in a Common Trusted Network

Pillars of Social Selling:

Professional Brand

Buyers are selective and will only work with Vendors they can trust

Strong Professional brands –Active participant in the industry

Right prospects

To connect with Prospects effectively

76 % of buyers ready for Social media Conversation

Right Insights

62 % of Buyers respond to salesperson with relevant insights and Opportunities

Trusted Relationships

Genuine conversations and focusing on prospect needs first and selling second

“Leveraging social brand to fill the pipeline with right people, insights and relationships”

Social Media are web based communication tools that enable people to interact with each other by both sharing and consuming information

“Biggest sales have come from people using twitters to find Opportunities and LinkedIn to find the true buyers in the organization”-FORBES

Best Arena for Business to Consumer Sale

Best Arena for Business to Business Sale

Best Arena for B2C & B2B sale

“A lead can be a complaint in Twitter, Question in LinkedIn or a Discussion in Facebook”.

61 % of Organizations actively engaged in social selling report a significant impact on their sales growth

• Growth in Ecommerce Industry of 15 % YOY

• Increase in Tech-Savvy Generation Z(18-24 Years)

• B2B complete 57% of the buying decision before talking to any Sales Rep

• 82 % of the prospects can be reached via social media

• 77% of B2B buyers do independent research before talking to any sales rep

1 in 4 sales representatives knows how to integrate social selling into their sales process.

• 93 % of sales executives have not received any formal training on Social Selling

• 53 % of sales people want help in understanding social selling better

With 2 Million User Base in UAE LinkedIn is the one of the Best platform for B2B Selling

Social Selling Expert in LinkedIn

45.4 % of executives find social selling more valuable versus 18.1%

• 69 % of sales executives believe that the buyer process is changing faster than organizations responding to it.

Social Selling:

• Better sales and lead generation

• Shortened Sales Cycle

• Reputation Management

• Increased Productivity

• Customer Retention

• Sense of Attachment