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Social Selling Experts
Socialize the Top of your Sales Funnel
Our goal for your business
Help your team challenge the status quo, build trust & create Inception with your prospects.
Win opportunities by making your competition irrelevant!
Challenge #1 – Adoption is difficult, how can you make this stick?
Most sales training is a “Dog & Pony Show”.
Only a few of your star performers catch on.
With you for 6 months, guaranteeing adoption!
Raising the baseline for your core performers.
We have a step-by-step system that makes your team SOCIAL SELLERS.
Need for ongoing support
Social Selling is THE evolution in selling.
Deals will be won with social over next 10 years!
Social Selling constantly changes MONTHLY
(new tools & best practices)
Challenge #2 – Training fees are typically upfront, expensive and difficult to justify
Best-of-Breed training has high upfront costs.
Difficult to justify & gather budget for.
Small Monthly Fees
Plus fixed fee – don’t worry about auxiliary costs.
Invite your entire sales & marketing team.
How to turn you into Social Selling experts?
• Crawl, Walk, Run over 6 months
• Live & Virtual Training with tests & certification
• Video Asset Library (50+ videos) on best practices - you own for life (constant learning)
Set-up – Profile Review
Personal Profile Reviews of all your sales reps.
Set-up – Management Training & KPI’s
Adoption is achieved when management is 100% behind the training.
You have an opportunity to adjust training to your world.
Phase #1 (on-site) Keys to the Sausage Factory
Be a Social Selling leader in
30 – 60 minutes per day!
1 hour/day = $350,000 worth of new opportunities in 6 month
Onsite Training – Build Optimum Profiles
Onsite Training – Mapping the Buyer Persona(s)
What will push your buyer off their Status Quo?
LinkedIn Skills, Signal & Twitter Lists to unlock topics, trigger events that challenge your buyer.
Onsite Training – Maximize Groups for Business Development
TIP – Unlimited Prospects
YOU CAN MESSAGE FOR FREE!
Follow up to 5,000 prospects!
Use timing to your
advantage!!!
Onsite Training –Curate “Challenger” Articles
Onsite Training – Identify Trigger Event Opportunities
Be the first to add value!
Phase #2 – Adoption Training
Video conference call to help team master:
• Profiles that scream thought-leader• Groups that maximize opportunities• Skills, Signal & Twitter for persona strategies• Curating thought-leadership that challenges• Listening for opportunities
Phase #3 –“Sphere of Influence” Messages
Followers
Insights “Competitors”
Decision-Makers“Sphere of Influence”
Phase #4 –Building a lead generation machine
“I don’t have a problem”
“Ok, so I have a challenge, now what?”
“Interesting, solutions exist – who’s the best vendor?”
Track interestWeb Form
We’re your partner in design & execution
“Challenger” Assets• Blogs• Infographics• “How To” Guides• Videos• Landing Pages
Sales 2.0 Tools• Net Results (Marketing Automation) set-up)• LinkedIn Sales Navigator
Phase #5 – “Priority Shifting” Messages
Phase #6 – Adoption Training
Video conference call to help team master:
• Messaging best practices• Asset connectivity, tracking & follow-up • Use LinkedIn Insights to find top prospects• Segment “Followers” to grab hot leads• Leverage Decision-Makers’ 1st degree network
Phase #7 –Advanced Social Tools
http://my.storyquest.com/ronankeane
Phase #8 – Competitive Intelligence
Track their connections!
If you can’t be first, be smarter!
Phase #9 –MicroMarketing
http://www.xo.com/sites/MarcCloutier/
Phase #10 –Adoption Training
Video conference call to help team master:
• Help to adopt weekly “Campaigns”• Build a competitive intelligence system with
LinkedIn & Twitter• MicroMarketing to build reps brand & klout
Phase #11 –Future of Social Selling
Social Proximity Power of Google+ 5x greater close rates
Phase #12 – Test & Certification
Analyze KPI’s over the course of 6 months• Network Growth• Content Engagement• Warm Prospects (MQL’s)• Opportunities (SQL’s)• Revenue attributed to Social Selling
You will have concrete ROI evidence of success.
Clients – now Social Selling experts
For Testimonials - Click Here
Fee Schedule
Small Business = $1,499/month
Mid-Market = $3,999/month
Enterprise = $7,999/month
** after 6 months, $999/month (month-to-month retainer) for additional support
*** Any marketing assets and/or Sales 2.0 tools requiring design & set-up are additional.
Contact Us
Jamie Shanks, MBAManaging Partner
Main: 905-502-5512 x4009Cell: 416-409-4999Email: [email protected] LinkedIn: http://www.linkedin.com/in/jamestshanks Twitter: @james_t_shanks
