Sports PRLecture: 9.20.16

University of CincinnatiBy Jackie Reau

Throwback Tuesday? TCU Annual Tuition ($39,398) vs. Case of Keystone Light ($15.99)

Write a statement from TCU AD on how the football program will address violence and conduct

Elements of a Press Release

Contact InformationHeadlineCity of Origin/DateLead (who, what, why, when, where)Secondary informationQuote from newsmaker

FC Cincinnati leads the Chicken Dance at Oktoberfest

Who: What:Where:When:Why:

Oktoberfest Zinzinnati Celebrates 40th Anniversary, September 16-18Grand Marshals are FC Cincinnati

CINCINNATI (September 8, 2016) – Oktoberfest Zinzinnati, produced by the Cincinnati USA Regional Chamber and presented by Sam Adams, will celebrate its 40th anniversary, September 16-18 at a bigger, better site on Second and Third Streets, between Elm and Walnut Streets, downtown. The new site will be more spacious and will feature 50% more seating.

2016 Oktoberfest Zinzinnati Grand Marshals This year’s Grand Marshals are FC Cincinnati president and general manager Jeff Berding, head coach John Harkes and members of the 2016 FC Cincinnati roster. FC Cincinnati is a United Soccer League club that began play earlier this year. They will lead the World’s Largest Chicken Dance, Sunday, 4:30 p.m. at the Sam Adams Main Stage, Second and Elm Streets.

First held in 1976, Oktoberfest Zinzinnati has grown to be America's largest Oktoberfest with nearly 650,000 people attending each year. The celebration showcases the rich German heritage of Southwest Ohio, as well as tasty samples of German-style music, food and beer.

HoursFriday, September 16, 5 p.m. – MidnightSaturday, September 17, 11a.m. – MidnightSunday, September 18, 11 a.m. – 10 p.m.

In-Class Press Release Assignment

*Cincinnati Bengals Head Coach Marvin Lewis appointed to NFL Committee to study concussions

*Considerations:-Importance of committee and why-Why Coach Lewis was chosen-Potential outcomes of committee

Current Event Quizzes

Press Release Due:September 27

*Typed and turned in during class

Details for the press release assignmentWHO: University of Cincinnati Coach Mick CroninWHAT: NCAA to honor him with an award for his work with Big Brothers, Big Sisters CincinnatiWHEN: November 10 before the UC vs. Pittsburgh men’s basketball gameWHERE: Fifth Third Bank Arena*Add a quote from Coach, BBBS rep or NCAA rep

Other helpful hints*Add your name, email and phone as contact*Use Cincinnati as your dateline*Write a headline*Provide a call to action (How to buy tickets to the game)*Proof read

Speed Writing NightSix assignments in 40 minutes

#1 Live Tweet: two minutes *UC beats Miami in men’s basketball*Score: 64-50*Cobb hits triple/double*Nick Lachey in attendance*Coach Cronin in attendance

My Tweet

@UC men’s hoops over @miamiu, 64-50, with @nicklachey in the house to see @CoachCronin

honored by fans #gobearcats

#2 Crisis Statement: 9 minutes*Your coach (Smith) has been accused of bribing a football recruit to sign with your school

*Decide his fate, how to respond to media query from local newspaperwith a three-sentence statement

My Statement

The Athletic Department Compliance Department at University of Wisconsin has determined through an internal

investigation that Coach Smith offered the father of a football recruit $5,000 to sign a letter of intent. Because of

this serious violation, we have terminated his contract immediately. Coach John Grove will take over as interim

coach effective immediately. To ensure this doesn’t happen in the future, we are providing mandatory training on

recruitment policies for all of our coaches and have instituted a new monitoring system for our program.

-John Carter, Athletic Director

#3 Customer Apology e-mail: 7 minutes*A season ticket holder was erroneously removed from your last home game for throwing a bottle on the court*He called the ticket office the next day and said it was the guy behind him.*In reviewing video surveillance, it was determined that the customer was right.*He is demanding a written apology from your AD

My e-mail

Dear Mr. Jones,

As we discussed on the phone today, I wanted to provide you with my apology in writing for the incident at Fifth Third Arena last night. Please know we value our season ticket holders and want to make sure you feel comfortable and safe when attending home games.

To that end, we would like to offer you a seat upgrade for the remainder of the season in a new section behind the home bench. Michael from our ticketing office will contact you directly to confirm your seat change.

Please feel free to contact me if you have any questions.

AD name here + contact information

#4 Media Alert: 7 minutes(WHO, WHAT, WHERE, WHEN, HOW)

Your team is hosting a Pink Ribbon game to mark breast cancer awareness month with a women’s soccer game. Fans will receive a free pink replica jersey (first 500 fans) and First Lady Michelle Obama will make an appearance to meet with fans as part of her national “Get Moving” campaign.

My media alertMEDIA ALERT: OCTOBER 10, 2016, 7 P.M.University of Cincinnati women’s soccer team hosts First Lady Michelle Obama for Pink Ribbon Game

WHO: University of Cincinnati Women’s Soccer team will host the University of Notre Dame in their annual Pink Ribbon game. First Lady Michelle Obama will make an appearance at the game to meet with fans to promote her national “Get Moving” campaign.

WHAT: The annual Pink Ribbon game serves to raise awareness of breast cancer screenings for men and women. The first 500 fans will receive a free pink replica UC soccer jersey courtesy of Adidas. Fans will also have the chance to schedule free mammograms from UC Health.

WHEN: October 10, 7 p.m.

WHERE: Gettler Stadium on the campus of University of Cincinnati

HOW: Tickets are $5 per person and are available at www.gobearcats.com or the stadium box office.

#5 Game Wrap: 10 minutes

*Your team won its last home soccer game, 3-0 over its rival *The win makes the team eligible for its first-ever AAC Tournament appearance*Your top player scored all three goals while your goalie recorded his/her first-ever shutout*President Obama was at the game with his daughters*The first game of the tournament will be next Tuesday, tickets are on sale

My Game WrapPresident Barack Obama saw the University of Cincinnati men’s soccer program make history today with their victory over the University of Notre Dame, 3-0.

UC’s win led by senior forward John Smith who netted all three goals makes the squad eligible for its first-ever appearance in the Big East tournament. UC goalie Jay Jones notched his first career shut-out in Big East action.

President Obama enjoyed the match with his daughters, Sasha and Malia, after a rally to meet with local educators. The First Family was dressed in UC soccer gear.

The first game of the tournament will be next Tuesday and tickets are on sale at www.gobearcats.com.

#6 Internship e-mail: 5 minutes

*You are writing to Zach Bonkowski, director of promotions at the Cincinnati Reds to follow up to your application for a promotions internship for spring/summer 2017*Politely ask if you were selected for an interview while providing at least attributes in which you could shine in the position

My emailDear Mr. Bonkowski,

I wanted to follow up to my application for a promotions internship with the Cincinnati Reds for the upcoming season. I know you are busy but I thought I would touch base to see if you have made any decisions on the interview process.

As I mentioned in my cover letter, I volunteered with the Reds Community Fund last year and understand the commitment and work ethic needed to succeed in this position.

Please let me know if you need additional information to make your decision.

Best,

Name hereMobile Phone #