Sport Public RelationsDecember 4, 2012

University of CincinnatiBy Jackie Reau

Social Responsibility and Sport:Why?

*Belk Bowl Presser: View & Reaction

http://www.gobearcats.com/index-main.html#00

Final Exam Review Session

Final Exam Point Breakdown

Your Dream Job PR Plan: 30 pointsCritique of a Press Conference: 25 pointsEditing Exercise: 20 pointsMedia Alert: 20 pointsFive multiple choice questions: 5 points

PR Plan Elements: 30 points

*Objective*Target Audience (dream job decision maker)*Key Messages (why you)*Five initiatives (how will you achieve it)*Timeline of Activity for the Initiatives *Budget (how much you need to live on with revenue and expense budget)*Measurement (how will you know success)

Critique of a Press Conference: 25 points

*Review the video clip in its entirety*250 words on the following:-Speakers (name and title)-Target audience for presser-Three key messages delivered-Your opinion on the overall delivery and execution of the presser

Editing Exercise: 20 points

*Find 10 errors (style or grammatical)

-,” said Jackie Reau, director of admissions.-eight, nine, 10, 11, 12-full name of organization in first reference, abbreviation in next references: University of Cincinnati men’s basketball coach/UC men’s basketball coach

#4 Media Alert: 7 minutes(WHO, WHAT, WHERE, WHEN, HOW)

Your team is hosting a Pink Ribbon game to mark breast cancer awareness month with a women’s soccer game. Fans will receive a free pink replica jersey (first 500 fans) and First Lady Michelle Obama will make an appearance to meet with fans as part of her national “Get Moving” campaign.

My media alertMEDIA ALERT: OCTOBER 10, 2012, 7 P.M.University of Cincinnati women’s soccer team hosts First Lady Michelle Obama for Pink Ribbon Game

WHO: University of Cincinnati Women’s Soccer team will host the University of Notre Dame in their annual Pink Ribbon game. First Lady Michelle Obama will make an appearance at the game to meet with fans.

WHAT: The annual Pink Ribbon game serves to raise awareness of breast cancer screenings for men and women. The first 500 fans will receive a free pink replica UC soccer jersey courtesy of Adidas. Fans will also have the chance to schedule free mammograms from UC Health.

WHEN: October 10, 7 p.m.

WHERE: Gettler Stadium on the campus of University of Cincinnati

HOW: Tickets are $5 per person and are available at www.gobearcats.com or the stadium box office.

Lecture Notes

*All lecture notes are posted at www.slideshare.net/gamedayjreau

Questions?