Sports Public RelationsLecture: 10.18.11

University of CincinnatiBy Jackie Reau

Current Events Quiz

AssignmentsGame Wrap Discussion

Press Release

Michael Anderson

Public Relations ManagerCincinnati Reds

@MANderson_PR

Sports Media

Define the various outlets

*Local TV*National TV

*Daily/Weekly Newspapers*Magazines

*Local Sports Talk*National Sports Talk

*Bloggers*Websites

Managing Media

Managing Media

*Build a relationship, your list*The media alert

*Deliver creative, proper communication, be timely

Class Exercise: In Five Minutes

Write a pitch you will deliver to a media representative in your market

over the phone to cover your Pink Ribbon promotion

Assignment:

Create a media list in excel with a minimum of 20 media contacts

using the provided template