SPOTLIGHTAWARDS

2019

Welcome

Dear PRSA Oregon community,

Welcome to the 2019 Spotlight Awards! We are excited to recognize an exceptional group of public relations and communications professionals and showcase their outstanding work and contributions to our industry and community.

Participation and membership in PRSA — advancing the profession in line with the standards and ethics of our association and honoring our work that upholds these values — is so important to our practice and the many organizations and communities served by this work.

Tonight, we’re honored to have a renowned public relations strategist Lee Weinstein as our master of ceremonies, helping us showcase the excellent work of our Spotlight and Merit awardees, and recognizing four distinguished professionals with Awards of Distinction: Sally Ridenour, APR, Sheila Hamilton, John C. Mitchell, APR, Fellow PRSA, and Eric Johnson.

Thank you to all our PRSA Oregon volunteers, including members of our board of directors, Spotlight committee, and all our committee volunteers — your contributions make this one of the strongest Chapters in the nation, serving nearly 300 members across Oregon and Southwest Washington.

We’ve always been more than members of a chapter — we’re a PRSA community! Thank you for joining us.

Respectfully,

Julie Reed, APR, PRSA Oregon President

Dianne Danowski Smith, APR, Fellow PRSA, Chair, PRSA Oregon Spotlight Awards

Opening remarks and acknowledgments

Lee Weinstein – Master of Ceremonies

Welcome

PRSA Oregon President – Julie Reed, APR

Spotlight Chair – Dianne Danowski Smith, APR, Fellow PRSA

Dialogue with Lee: The Future of PR: Values, Authenticity and Quality in Turbulent Times

Presentation of Newly Accredited and College of Fellows Members

Allison Bolt, APR; Douglas Levin, APR; Anne Marie Levis, APR (2018); and Amanda Roe, APR

Gail Dundas, APR, Fellow PRSA

Presentation of Awards

Award of Distinction – New Professional Award of Excellence

Merit Awards

Award of Distinction – Olga M. Haley Mentorship Award

Award of Distinction – Ron Schmidt Community Involvement Award

Spotlight Awards

Award of Distinction – William W. Marsh Lifetime Achievement Award

Closing remarks

Congratulations to the 2019 Spotlight, Merit, and Award of Distinction honorees!

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ORDER OF THE EVENING

Lee is one of Oregon’s most experienced and creative public relations professionals in global brand PR; employee, political and education communications; public affairs; and issues and crisis management.

Having experienced great results from boutique PR agencies while directing communications for NIKE, Inc., Lee founded Weinstein PR in 2007. From 2016 to 2018 Lee was president of PR Boutiques International, a global network of more than 40 indepen-dent public relations firms.

Thank you to tonight’s in-kind sponsors

Legacy Health

Wave One Films

Spotlight Awards Committee

Spotlight Chair Dianne Danowski Smith, APR, Fellow PRSA; Julie Reed, APR; Andrea Watson, APR; Patrick Holmes; Judy Asbury, APR; Thelma Hale; Krista Peterson; Gary Rubin, APR; Gina Williams; Christine Tully; Dave Thompson, APR; Callie Gisler; Sammy Magana

PRSA Oregon Board of Directors

President – Julie Reed, APR; President-elect – Brad Hilliard, APR; Secretary – Andrea Watson, APR; Treasurer – Gary Rubin, APR ; Direc-tor – Judy Asbury, APR; Director – Pete Donahue; Director – Shawn Patrick Floss; Director – Jaimee L. Fox, APR; Director – Patrick Holmes; Director and Assembly Delegate – Colby Reade, APR; Director – Sally Ridenour, APR; Director and Assembly Delegate – Dianne Danowski Smith, APR, Fellow PRSA; Director – Gina Williams; Past President – Brian S. Terrett, APR, Fellow PRSA

Thank you to our judges for the 2019 PRSA Oregon Chapter Spotlight Awards: Public relations professionals from the PRSA Dayton Chapter in Ohio and APRs from the North Pacific District Region judged this year’s entries.

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MASTER OF CEREMONIES LEE WEINSTEIN

RECOGNITION AND APPRECIATION

William W. Marsh Lifetime Achievement Award

Sally Ridenour, APR

The William W. Marsh Lifetime Achievement Award honors an outstanding leader in the field of public relations. For nearly four decades, William W. Marsh was a towering figure in public relations in Oregon. A charter member of the Portland Metro Chapter (which was merged into the PRSA Oregon Chapter in 2017), Marsh served as president in 1963.

Sally Ridenour, APR is Chief Content Strategist at the Oregon Department of Transportation. Sally was a founding member of the Oregon Capital Chapter, and has been active in PRSA since 2000. Sally’s many years of service to Oregon public relations professionals

includes filling the roles of chapter secretary, VP/professional devel-opment, assembly delegate, VP/communications, president-elect and president of the Oregon Capital Chapter, and co-chair of communications and membership in the merged PRSA Oregon chapter. Sally has also served on several committees for the North Pacific District.

Sally regularly presents media training and presentation training to state government employees. As ODOT’s Chief Content Strategist, Sally now teaches usability testing and content strategy to state and local government teams. She has also provided media relations training to the Oregon Girl Scout leadership team, and coaches graduating college seniors on interview techniques. And she volunteers with Family Promise, a non-profit helping homeless families find permanent housing. Sally and her ODOT team won a Silver Anvil Award of Excellence for their work in the complete redesign of ODOT’s website.

Ron Schmidt Community Involvement Award

Sheila Hamilton

Ron Schmidt raised our collective awareness, consciousness and commitment. For nearly 30 years, Schmidt served as an aide to Oregon Gov. Tom McCall, then as the owner of the state’s biggest and most influential public relations firm. He stood at the center of public policy in business, government and the arts.

Sheila Hamilton is a passionate suicide prevention advocate and a nationally recognized speaker on the subject. Sheila wrote the book All the Things We Never Knew: Chasing the Chaos of Mental Illness in 2017, chronicling her and her daughter’s personal story of living with — and loving — a spouse/father with

mental health challenges. The book is also a mental health guide.

In 2019, Sheila launched a weekly podcast Beyond Well that helps people cope with anxiety, depression and procrastination, among other topics. Sheila serves on the board of Girls, Inc. and The Flawless Foundation, a mental health advocacy organization.

Sheila is a long-time journalist well known in the Portland area. She began her career in public broadcasting in the early 1980s, and later reported for Portland’s KATU-TV. Sheila worked for Alpha Broadcast-ing in the Portland area for more than 17 years, including morning host on KINK FM and afternoon news anchor on KXL. She also was a correspondent for KGW’s evening show Live at 7.

Just last September, Grammy-nominated new artist Lauv chose Sheila to exclusively tell his story of recovery from OCD and depression.

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2019 AWARDS OF DISTINCTION2019 AWARDS OF DISTINCTION

Olga M. Haley Mentorship Award

John C. Mitchell, APR, Fellow PRSA

This award, named for the late Olga M. Haley, APR, reflects our chapter’s dedication to supporting members at every stage of their careers and lives. A past chapter president and legendary figure in Portland public relations, Ms. Haley was an exemplary person and professional of honor and integrity. The recipient of this award demonstrates commitment to supporting PRSA and the profession, serving as a mentor, while demonstrating outstanding public relations.

John C. Mitchell, APR, Fellow PRSA, has taught public relations at the University of Oregon for the past 33 years — half his life. He was named professional advisor for the university’s Public Relations Student Society of America in 1995, and was recognized in 2011 as a PRSSA champion for his long tenure

in that role. He was also named the UO School of Journalism and Communication instructor of the year in 2011.

New Professional Award of Excellence

Eric Johnson

The New Professional Award of Excellence honors a chapter member who has entered the field of public relations within the past five years. The award is presented to a professional who has demonstrat-ed his or her commitment to advancing public relations through career achievements, volunteerism, and the highest standards of professionalism.

Eric Johnson is the Public Relations Coordinator for Explore Lincoln City, the city’s destination marketing organization, and a Public Information Officer for the Devil’s Lake Water Improvement District in Lincoln County.

Eric earned an MBA from OSU, and is certified in project management. He has served on the Lincoln City Chamber of Commerce for the past year, and for a couple of years worked as executive director of the Cannon Beach Chamber.

Eric has served on the PRSA Oregon chapter membership commit-tee; helped plan and execute the 2019 Communicators Conference; and led the 2019 new member “Buddy” program. Eric is a nominee to serve as membership director in 2020.

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2019 AWARDS OF DISTINCTION 2019 AWARDS OF DISTINCTION

2019 Guide Dogs for the Blind

Grady Britton – Lisa Martin, Becca Wirta, Etain O’Longaigh Campaign, Crisis Communications

Radically Transparent Strategy

Legacy Health and Berg & Associates Campaign, Crisis Communications

PR – PATOS: Multimedia Multi-Channel approach Supporting the UO Latinx Community

UO Communications – Tova Stabin and Lesli Larson Campaign, DEI/Multicultural PR

Play with Pride at Campus Rec

Portland State University, Brittany Goltry Campaign, Event/Observance

Green Whiskers’ Eco-friendly Grooming for Portland’s Dirty Dogs

Amico PR – Kelliann Amico, APR, and Green Whiskers – Greg Robeson

Campaign, Integrated Communications

Manufacturing Study Launch 2018

Schwabe, Williamson & Wyatt and Quinn Thomas Campaign, Integrated Communications

Unconscious Bias Initiative: Foundation for Culture Change at OHSU

OHSU Center for Diversity and Inclusion – Tracey Lam, APR Campaign, Internal Communications

The Olive Oil Promise

LANE, a Finn Partners Company and International Olive Council Campaign, Marketing Business to Business

ENERGY STAR® with NEEM+ Manufactured Homes Consumer Campaign

Energy Efficiency Alliance and C+C Campaign, Marketing Consumer Product or Service

Launching a Passenger Ferry Service to Address Traffic Congestion

Friends of Frog Ferry and Coates Kokes - Sue Van Brocklin and Lance Heisler

Campaign, Pro Bono/Public Service

Launch of Gun Safety Nonprofit and Efforts to Reduce Gun Violence in Oregon

State of Safety and Coates Koakes - Sue Van Brocklin, Madeline Luce and Henry Wessinger

Campaign, Public Affairs

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SPOTLIGHT AWARDSSPOTLIGHT AWARDS

My Oregon Future for Oregon Community College Association

Oregon Community College Association and Quinn Thomas Campaign, Public Affairs

Heart Health Month Multichannel Campaign

LANE, A Finn Partners Company and the Marine Stewardship Council Campaign, Public Service

What Does $1 Billion in Grants Look Like?

M.J. Murdock Charitable Trust - Colby Reade, APR; Camille Cotton, Conner Peckham, Jennifer Larson-Cody

Campaign, Reputation/Brand Management

#BBQLikeAPro Partner Promotion

Sunshine Morrison and Linda Riedman Campaign - Social Media/Digital Communications

Reed’s Crossing: Oregon’s Largest Mixed-Use, Master-Planned Community

Liaison Public Relations, Amico PR, Newland | Reed’s Crossing Tactic, Media/Blogger Relations

TOP’s Parrot Food Swings for the Fences: Cover Story or Bust

TOP’s Parrot Food – Gary Rubin, APR Tactic, Media/Blogger Relations

Launch of Open Enrollment

Coates Kokes -Sue Van Brocklin and Kevin Glenn Tactic, News Conference

The Dean’s Newsletter: Showcasing Achievements

Lewis & Clark Law School - Judy Asbury, APR Tactic, Newsletter

Common Ground: Working Together to Help Oregonians Fulfill Their Financial Goals

Oregon Div. of Financial Regulation – Brad Hilliard, APR; Jessica Knecht, Mark Peterson

Tactic, Newsletter

InsideOregon 2018-19 Print Editions

UO University Communications: George Evano, Ed Dorsch, Marlitt Dellabough, Melody Ward Leslie

Tactic, Newsletter

Farewell to Clark’s 13th President

Clark College Foundation – Rhonda Morin, APR Tactic, Podcast

Game of Seasons: Winter Preparation Educational Video

Tualatin Valley Water District Communications Dept. – Andrea Watson, APR Tactic, PSA

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SPOTLIGHT AWARDS SPOTLIGHT AWARDS

Salem Police Foundation Mobile Command Center

Salem Police Foundation and VanNatta Public Relations Campaign, Community Relations

TriMet Hop Fastpass® Multicultural Commercials

TriMet and Andrew Longeteig Campaign, DEI/Multicultural PR

The Future of Finance | Insurance | Collaboration

The Oregon Division of Financial Regulation Team Campaign, Event/Observance

ProKarma Media Relations

A.wordsmith for PK Campaign, Integrated Communications

Levy Restaurants: Building a Relationship with Portland Foodies

Levy Restaurants and A.wordsmith Campaign, Reputation Brand Management

Beaverton Restaurant Week – Dine Local, Taste Global

City of Beaverton and Dianna Ballash Campaign, Reputation Brand Management

North Coast Brewing Company Brother Thelonious Reintroduction

Grady Britton: Lisa Martin, Kelsey Williams, Etain O’Longaigh Campaign, Reputation Brand Management

Kickin’ It In Portland: Showcasing Walkability

Grady Britton: Lisa Martin, Becca Wirta, Etain O’Longaigh Tactic, Direct Mail/Direct Response

Unregulated ‘Emotional Support Animals’ at Airports

Guide Dogs for the Blind and Grady Britton/Lisa Martin Tactic, Editorial/Op-Ed

Promoting Coconut Bliss’ Monumental New Packaging and Rebrand

Grady Britton-Lisa Martin, Becca Wirta, Etain O’Longaigh Campaign, Marketing Business-to-Business

Walmart Holiday Campaign 2018

Walmart and Quinn Thomas Tactic, Media/Blogger Relations

Willamette River Check the Rec

City of Portland Bureau of Environmental Services Tactic, News Release/Social Media Release

Fundamentals of Fall Protection

Oregon OSHA/DCBS Campaign, Public Service

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MERIT AWARDSMERIT AWARDS

Save the Dates!

Thursday, Nov. 14, 2019 PRSA Oregon Chapter Annual Meeting

UO’s George S. Turnbull Center, Portland

Friday, May 15, 2020 PRSA Oregon’s Communicators Conference

DoubleTree by Hilton, Portland

About PRSA Oregon

PRSA Oregon, a chapter of the national Public Relations Society of America, is dedicated to serving communicators at every stage of their career, across the state of Oregon and Southwest Washington.

Led by an all-volunteer board, the chapter’s goal is to strengthen, unify and advance the profession and the professional. Chapter activities include educational programming, awards to honor excellence, upholding industry ethics, and networking. Our annual signature events, Communicators Conference and Spotlight Awards, attract professionals from around the region. The PRSA Oregon members represent organizations of all types, from sole proprietors to agencies and professional service firms, government, associations, hospitals, schools, non-profit organizations and more.

What can PRSA Oregon do for you?

Whether you’re a newcomer to the area, an emerging professional or a seasoned pro, PRSA Oregon membership can help you:

• Expand your circle of colleagues and contacts

• Network at local meetings and programs

• Exchange knowledge with local experts

• Earn recognition through industry awards

• Step into a leadership role

• Advocate for the profession

• Learn about business development and job opportunities in your community

Keep in touch! Follow PRSA Oregon:

PRSAOregon.org

@PRSAOregon

@prsa_oregon

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