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Media Data 2020 KFZ-Anzeiger · Media for the transport sector Stünings Medien · Krefeld, Germany · www.kfz-anzeiger.com anzeiger Das Magazin für die Transportbranche 8 2019 72. Jahrgang | 4,80 | Stünings Medien | K 7395 | www.kfz-anzeiger.com | 18. April Standards und Spezialitäten Miete • Leasing • Finanzierung Eindhovener Multitalente Coole Branche mit heißen Themen In Schweinfurt fand die Jahres- hauptversammlung der Transfrigoroute Deutschland statt. Bei mehrachsigen Fahrgestellen ist noch Luſt nach oben. Das will DAF Trucks nun ändern. PRINT ONLINE MOBILE

Stünings Medien · Krefeld, Germany - KFZ-Anzeiger · temperature-based transport: refrigerated vehicles, refrigerated semi-trailers, cooling units, telematics, accessories, hydraulic

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Page 1: Stünings Medien · Krefeld, Germany - KFZ-Anzeiger · temperature-based transport: refrigerated vehicles, refrigerated semi-trailers, cooling units, telematics, accessories, hydraulic

Media Data 2020KFZ-Anzeiger · Media for the transport sector

Stünings Medien · Krefeld, Germany · www.kfz-anzeiger.comanzeiger

KFZ-Anzeiger_Logo_K.indd 1 27.01.2010 11:35:54 Uhr

Das Magazin für die Transportbranche 82019

KFZ-A

nzeiger 8/20

19S

tünings Med

ien, Krefeld

72. Jahrgang | 4,80 € | Stünings Medien | K 7395 | www.kfz-anzeiger.com | 18. April

Standards und Spezialitäten

Miete • Leasing • Finanzierung

Eindhovener Multitalente

Coole Branche mit heißen ThemenIn Schweinfurt fand die Jahres- hauptversammlung der Transfrigoroute Deutschland statt.

Bei mehrachsigen Fahrgestellen ist noch Luft nach oben. Das will DAF Trucks nun ändern.

PRINT ONLINE MOBILE

Page 2: Stünings Medien · Krefeld, Germany - KFZ-Anzeiger · temperature-based transport: refrigerated vehicles, refrigerated semi-trailers, cooling units, telematics, accessories, hydraulic

anzeigerKFZ-Anzeiger_Logo_K.indd 1 27.01.2010 11:35:54 Uhr

Media Data 2020

2

The mediumfor the transport sectorThe KFZ-Anzeiger is the independent medium for the transport sector. KFZ-Anzeiger readers are owners and top decision-makers from the haulage, transport and logis-tics sectors, courier-, express-, parcel service, trade and industry firms (with their own vehicle fleets), the commercial vehicle trade, commercial vehicle workshops and vehicle construction.

The KFZ-Anzeiger appears in print form, as a magazine app (e-paper), as a current online portal www.kfz-anzeiger.com and as a weekly newsletter. The KFZ-Anzeiger has been one of the leading professional trade magazines in the European transport sector for 70 years.

Circulation: 27.500 Established: 1948

www.kfz-anzeiger.comPrint · Online · Mobile

Page 3: Stünings Medien · Krefeld, Germany - KFZ-Anzeiger · temperature-based transport: refrigerated vehicles, refrigerated semi-trailers, cooling units, telematics, accessories, hydraulic

anzeigerKFZ-Anzeiger_Logo_K.indd 1 27.01.2010 11:35:54 Uhr

Media Data 2020

3

Media brand

Trade journal

1 Title portrait page 4–5

T Timetable and agenda page 6–9

P Pricelist page 10–12

F Formats and technical specifications page 13–16

2 Circulation and distribution analysis page 17

3-E Recipient structure analysis page 18–20

Website

1 Portrait page 21

P Prices/forms of advertising page 22

F Formats and technical specifications page 23

N Usage data page 24

Media data: overview

1 Target group: Decision-makers from the haulage, transport and logis-tics sectors, courier-, express-, parcel service, trade and industry firms (with their own vehicle fleets), commercial vehicle trade, commercial vehicle workshops and vehicle construction.

2 Range of topics: Vehicle construction (trucks, vans, trailers, accessories) with truck, van and trailer tests self-conducted by editorial staff as well as driver’s reports, traffic policy, logistics, and current news from the sector and associations. In compre-hensive journals, the KFZ-Anzeiger examines selected the-matic fields such as refrigerated transport, tanker vehicles, cargo securing, vehicle construction, trailers as well as municipal and waste disposal vehicles. Commercial vehi-cles in construction, heavy transport/low loaders, tipping vehicles, lifting and lifting technology/crane vehicles, load securing, work protection.

3 Cross-medial offer: Trade journal – print, twice a month· Magazine app, twice a month (e-Paper)· www.kfz-anzeiger.com: up-to-date news· Newsletter: weekly, every Monday· Facebook: facebook.com/kfzanzeiger · Twitter: twitter.com/kfzanzeiger

The media brand

Page 4: Stünings Medien · Krefeld, Germany - KFZ-Anzeiger · temperature-based transport: refrigerated vehicles, refrigerated semi-trailers, cooling units, telematics, accessories, hydraulic

anzeigerKFZ-Anzeiger_Logo_K.indd 1 27.01.2010 11:35:54 Uhr

Media Data 2020

4

1Trade journalTitle portrait

1 Title: KFZ-Anzeiger

2 Brief description: The KFZ-Anzeiger is one of the most widely circulated profes-sional journals for the European transport and commercial ve-hicle area. In addition, the workshop magazine NFZ-Werkstatt, which appears 4 times a year, covers the complete truck work-shop areas.

3 Target group: Management personnel and decision-makers from over 100.000 transport enterprises of all kinds, trade and industry businesses with their own commercial vehicles, commercial vehicle trade and workshops.

4 Publication frequency: Twice a month (on 1st and 3rd Thursday each month)

5 Magazine format: 210 mm x 280 mm

6 Year: 73rd year 2020

7 Subscription rate: Annual subscription in germany € 83,00, abroad € 96,00 Retail price € 4,80

8 Organ: –

9 membership/ participation

IVW, Jury Trailer Innovation, test cooperation ETC

10 Publishing company: Stünings Medien GmbHDiessemer Bruch 167, 47805 Krefeld, GermanyTelephone +49 2151 5100-0, Telefax +49 2151 5100-215E-mail [email protected],www.kfz-anzeiger.com

11 Publisher: Lothar Neumann

12 Advertising: Cornelia Paetz, Head of SalesTelephone +49 2151 5100-123, [email protected] Representation see page 5

13 Editorial staff: Editor-in-chief: Lutz Gerritzen, [email protected] Philipp Bönders, Dieter Göllner, Melanie Hackel-Detges, Tobias Neumann, Herbert Schadewald, Wolfgang Tschakert, Randolf Unruh

14 Scope analysis 2018 = 24 issuesTotal volume 1.866 pages = 100,0 %Editorial sectionAdvertisement sectionof these: job vacancies and classified adsHouse advertismentBound insertsInserts

1.150 pages = 61,7 %716 pages = 38,3 %240 pages = 33,6 %111 pages = 15,5 %

0 pages = 0 %12 items

15 Content analysis of editorial sections 1.150 pages = 100,0 %automotive engineeringtruck teststrailer testsvan teststransport sectortrafficlogisticseconomyliterature, Software, Telematicsportraitjurisdictionother

547 pages = 47,6 %78 pages = 6,8 %42 pages = 3,6 %57 pages = 5,0 %33 pages = 2,9 %12 pages = 1,0 %40 pages = 3,5 %

158 pages = 13,7 %38 pages = 3,3 %28 pages = 2,4 %

3 pages = 0,3 %114 pages = 9,9 %

Page 5: Stünings Medien · Krefeld, Germany - KFZ-Anzeiger · temperature-based transport: refrigerated vehicles, refrigerated semi-trailers, cooling units, telematics, accessories, hydraulic

anzeigerKFZ-Anzeiger_Logo_K.indd 1 27.01.2010 11:35:54 Uhr

Media Data 2020

5

25252424

2222

2323

1919

18181717

1515

02020101

0303

0404

1414

16162929

3131

3030

3838

0606

3939

2828

37373434

32323333

2626

4949

4848

4646

47474545

59595858

4141

5252 5050

5353

54545656

5555

5151 5757

65656161

67676666 6969

3535 36369898

0707

9999

969697976363

6464

74749191 9292

9595

08080909

9494

8484

9393

8383

8585

82828787

86868989

8888

7373

7272

7878

7575

7979

7777

7676

21212727

WilhelmshavenWilhelmshaven

RostockRostock

FlensburgFlensburg

OsnabrückOsnabrück

MünsterMünster

LübeckLübeck

OldenburgOldenburg BremenBremen

HamburgHamburg

HannoverHannover

SchwerinSchwerin

BerlinBerlin

BraunschweigBraunschweig

MagdeburgMagdeburg

FrankfurtFrankfurt

PaderbornPaderborn

BrandenburgBrandenburg

KielKielHeideHeide

NeubrandenburgNeubrandenburg

OranienburgOranienburg

KasselKassel HalleHalle

GöttingenGöttingen

MainzMainz

LeipzigLeipzig

KoblenzKoblenz

DüsseldorfDüsseldorf

KölnKöln

AachenAachen BonnBonn

TrierTrier

WuppertalWuppertal

ErfurtErfurt

FrankfurtFrankfurt

MannheimMannheimSaarbrückenSaarbrücken

KarlsruheKarlsruhe

WürzburgWürzburg

NürnbergNürnberg

BayreuthBayreuth

ChemnitzChemnitzGeraGera

GießenGießen

HeilbronnHeilbronn

PlauenPlauenFuldaFulda

BambergBamberg

AmbergAmberg

FeuchtwangenFeuchtwangen

GörlitzGörlitzDresdenDresden

RegensburgRegensburg

CottbusCottbus

PassauPassauStuttgartStuttgart

UlmUlm AugsburgAugsburg

FreiburgFreiburg

LandshutLandshut

MünchenMünchen

KonstanzKonstanzKemptenKempten

OffenburgOffenburg ReutlingenReutlingen

UelzenUelzen

Trade journalTitle portrait1

12. Advertisement: publisher‘s representative

postcode PLZ 55, 60–97Belgium, Netherlands,

Luxembourg, France, Switzerland, Austria, Italy

Wolf SweersEudenbachstraße 14

53773 Hennef-Sieg, GermanyTelephone +49 2248 916041

Mobile +49 171 6118209E-mail [email protected]

postcode 40–48,50–54, 56–59

Belgium, Netherlands

Peter SweersAuf dem Äckerchen 70

53343 Wachtberg-Villip, GermanyTelephone +49 228 9323314

Mobile +49 172 7617184E-mail [email protected]

postcode 01–09, 10–19,20–39, 49, 98–99Scandinavia, Poland, United Kingdom

Lutz HilbertzZum Neetzekanal 18a21382 Brietlingen, GermanyTelephone +49 4133 400675Telefax +49 4133 400676Mobile +49 152 08928541E-mail [email protected]

Page 6: Stünings Medien · Krefeld, Germany - KFZ-Anzeiger · temperature-based transport: refrigerated vehicles, refrigerated semi-trailers, cooling units, telematics, accessories, hydraulic

anzeigerKFZ-Anzeiger_Logo_K.indd 1 27.01.2010 11:35:54 Uhr

Media Data 2020

6

Issue Timetable Agenda Trade fairs + exhibitions

KFZ-Anzeiger 1January

DP: 09.01.20ED: 16.12.19CA: 16.12.19PD: 20.12.19CC: 02.01.20

Outlook for 2020, Part 1: What do industry and trade sectors anticipate?

truck test*, van test*, van news

International congress for renewable mobility, Berlin/Germany, 20.-21.01.20

KFZ-Anzeiger 2 January

DP: 23.01.20ED: 06.01.20CA: 06.01.20PD: 10.01.20CC: 14.01.20

Outlook for 2020, Part 2: What do industry and trade sectors anticipate?

truck test*

Fruit Logistica, Berlin/Germany, 05.-07.02.20

KFZ-Anzeiger 3 Februaryincluding special pagesfor construction vehicles

DP: 06.02.20ED: 20.01.20CA: 20.01.20PD: 24.01.20CC: 28.01.20

Overview: heavy construction vehicles (6x6, 8x4, 8x8) Market overview hydrostatic front axle drive for construction vehiclesMarket overview vans with 4x4 drive tires, wheels & co.: tires for trucks, trailer, construction vehicles, preview of the Tire Technology Expo; truck test*

IFOY Test Days, Munich fair/Germany, 12.-13.02.20Maintenance, Dortmund/Germany, 12.-13.02.20

KFZ-Anzeiger 4February

DP: 20.02.20ED: 03.02.20CA: 03.02.20PD: 07.02.20CC: 11.02.20

Special: freight exchangeJournal: telematics/software, apps for the transport sector

truck test*, van test*, van news

Tire Technology Expo, Hanover/Germany, 25.-27.02.20Retro Classics, Stuttgart/Germany, 27.02.-01.03.20LOGIMAT, Stuttgart/Germany, 10.-12.03.20

KFZ-Anzeiger 5Marchincluding special pagesfor construction vehiclesand NFZ-Werkstatt 1

DP: 12.03.20ED: 24.02.20CA: 24.02.20PD: 28.02.20CC: 03.03.20

Market overview: isolated dump truckSpecialists: CarnehlMarket overview: branch vehicles for trade und service

truck test*

Internat. Hardware Fair, Cologne/Germany, 01.-04.03.20IHM internat. Craft fair, Munich/Germany, 11.-15.03.20SITL, Paris/France, 17.-20.03.20Transfrigoroute annual general assembly, Bremerhaven/Germany, 25./26.03.20

KFZ-Anzeiger 6March

DP: 26.03.20ED: 09.03.20CA: 09.03.20PD: 13.03.20CC: 17.03.20

temperature-based transport: refrigerated vehicles, refrigerated semi-trailers, cooling units, telematics, accessories, hydraulic platformsSpecial industrial trucks: forklift trucks & co.

truck test*

Zagreb Auto Show, Zagreb/Croatia, 31.03.-05.04.20

Trade journaltimetable and agendaT

Page 7: Stünings Medien · Krefeld, Germany - KFZ-Anzeiger · temperature-based transport: refrigerated vehicles, refrigerated semi-trailers, cooling units, telematics, accessories, hydraulic

7

Ausgabe Termine Themen Messen + Ausstellungen

KFZ-Anzeiger 7 Aprilincluding special pagesfor construction vehicles

DP: 09.04.20ED: 23.03.20CA: 23.03.20PD: 27.03.20CC: 31.03.20

Journal: tipper, low-loaders, loader-cranes, push floor vehicles & co.Specialists: FaymonvilleOverview medium-heavy construction vehicles (6x2, 6x4, 8x2)

truck test*, van test*, van news

HEUREKA, Stuttgart/Germany, 01./02.04.20SOLIDS, Dortmund/Germany, 01./02.04.20Forst live, Offenburg/Germany, 03.-05.04.20Transrussia, Moscow/Russia, 13.-15.04.20

KFZ-Anzeiger 8 April

DP: 23.04.20ED: 06.04.20CA: 06.04.20PD: 10.04.20CC: 14.04.20

Journal: renting, leasing, funding, insuranceWorld of trailer: Market overview floors, doors, roofs, wallsSpecialists: LamiluxSpecial: Long HGV/jumbo transporttruck test*

CeMAT, Hanover/Germany, 20.-24.04.20Seafood Expo Global, Brussels/Belgium, 21.-23.04.20Paintexpo, Karlsruhe/Germany, 21.-24.04.20

KFZ-Anzeiger 9 May

DP: 07.05.20ED: 20.04.20CA: 20.04.20PD: 24.04.20CC: 28.04.20

The right connections: drawbars, connections, semi-trailer couplingSpecialists: WAPIFAT, Germany/Munich, special municipal technologyWorld of trailer: tarpaulins and cover systemsSpecialists: Fabri-Molltruck test*, van test*, van news

Commercial Vehicle Show, Birmingham/England, 28.-30.04.20IFAT , Munich/Germany, 04.-08.05.20Macfrut, Cesena/Italy, 05.-07.05.20

KFZ-Anzeiger 10 May

DP: 21.05.20ED: 04.05.20CA: 04.05.20PD: 08.05.20CC: 12.05.20

IFBA, Germany/Kassel: salvaging and towingSpecial: sideguard assistantJournal: urban logistics + distribution transportMarket overview electric vans 1: delivery vehicles, compact vans, couriers-, express-, parcel service, body solutionstruck test*

Interpack, Dusseldorf/Germany, 07.-13.05.20RETTmobil, Fulda/Germany, 13.-15.05.20IFBA, Kassel/Germany, 14.-16.05.20

KFZ-Anzeiger 11June with NFZ-Werkstatt 2

DP: 04.06.20ED: 18.05.20CA: 18.05.20PD: 22.05.20CC: 26.05.20

Journal: solutions for road tankers and silo trailerSpecialists: Feldbinder, SpitzerWorld of trailers: Market overview of axles, brakes & co.Market overview electric vans: 3,5 tonstruck test*, van test*, van news

Breakbulk Europe, Bremen/Germany, 26.-28.05.20Apexshow, Maastricht/Netherlands, 09.-11.06.20The Tire Cologne, Cologne/Germany, 09.-12.06.20

KFZ-Anzeiger 12 June including special pagesfor construction vehicles

DP: 18.06.20ED: 01.06.20CA: 01.06.20PD: 05.06.20CC: 08.06.20

World of trailer: Market overview special vehicles for airport, fire engines, … Specialists: FassiOverview lightweight construction vehicles (4x2, 4x4)

truck test*

Interschutz, Hanover/Germany, 15.-20.06.20Automotive Testing expo, Stuttgart/Germany, 16.-18.06.20

DP = Date of publication ED = Editorial deadline CA = Closing date for business advertisements PD = Print documents CC = Closing date for classified adsThe editorial office reserves the right to make changes due to current events.* in each issue. The tested vehicles can be requested at short notice in the editorial department, Telephone +49 2151 5100–126

Page 8: Stünings Medien · Krefeld, Germany - KFZ-Anzeiger · temperature-based transport: refrigerated vehicles, refrigerated semi-trailers, cooling units, telematics, accessories, hydraulic

anzeigerKFZ-Anzeiger_Logo_K.indd 1 27.01.2010 11:35:54 Uhr

Media Data 2020

8

Issue Timetable Agenda Trade fairs + exhibitions

KFZ-Anzeiger 13July

DP: 02.07.20ED: 15.06.20CA: 15.06.20PD: 19.06.20CC: 23.06.20

Special: container technology · container chassisWorld of trailers: Market overview of combined transport: Road, rail, waterSpecialists: Göbel

truck test*

KFZ-Anzeiger 14July

DP: 16.07.20ED: 29.06.20CA: 29.06.20PD: 03.07.20CC: 07.07.20

Preview Truck Grand Prix, Nurburgring/GermanySpecial truck styling: accessories, tuning, interior fittings

truck test*

Truck-Grand-Prix, Nurburgring/Germany, 17.-19.07.2020

KFZ-Anzeiger 15Augustincluding special pagesfor construction vehicles

DP: 30.07.20ED: 13.07.20CA: 13.07.20PD: 17.07.20CC: 21.07.20

Market overview van trailer for construction branchWorld of trailers: Market overview of timber transport, timber loadingcranes, stanchionsJournal safety on the road: from proximity control to access control for trailers(driver assistance systems, telematics, video monitoring, theft protection,loading security), PPE: high-visibility vest, protection against cold, gloves, footwear; van test*, van news

KFZ-Anzeiger 16August

DP: 13.08.20ED: 27.07.20CA: 27.07.20PD: 31.07.20CC: 04.08.20

EARLY BIRD I: FIRST NOVELTIES OF IAA COMMERCIAL VEHICLES 2020Trailer-Innovation 2020: ParticipantsJournal building and design: hall construction, workshop halls, haulage company buildings, car dealers, commercial construction, doors/gates, ramps/loading facilities, hall heaters; truck test*

Elmia Lastbil, Jönköping/Sweden, 19.-22.08.20

KFZ-Anzeiger 17Septemberincluding special pagesfor construction vehicles and NFZ-Werkstatt 3

DP: 27.08.20ED: 10.08.20CA: 10.08.20PD: 14.08.20CC: 18.08.20

EARLY BIRD II: FIRST NOVELTIES OF IAA COMMERCIAL VEHICLES 2020 Trailer-Innovation 2020: ParticipantsNordbau, Neumünster/Germanyvan test*, van news

Nordbau, Neumünster/Germany, 09.-13.09.20wood fair, Klagenfurt/Austria, 02.-05.09.20Automechanika, Frankfurt/Germany, 08.-12.09.20

Trade journaltimetable and agendaT

Page 9: Stünings Medien · Krefeld, Germany - KFZ-Anzeiger · temperature-based transport: refrigerated vehicles, refrigerated semi-trailers, cooling units, telematics, accessories, hydraulic

Ausgabe Termine Themen Messen + Ausstellungen

KFZ-Anzeiger 18SeptemberIAA-Commercial Vehicles 2020

DP: 17.09.20ED: 31.08.20CA: 31.08.20PD: 04.09.20CC: 08.09.20

IAA Commercial Vehicles 2020Market overview and novelties: trucks, vans, trailers/semi-trailers/bodies,loading cranes, hydraulic platforms, fittings, accessoriesTrailer Innovation 2020: The winners • introduction of innovationsSpecial Expo Petro Trans: road tankers, silo trailers and dangerous good transports

IAA Commercial Vehicles, Hanover/Germany, 24.-30.09.20

KFZ-Anzeiger 19 October

DP: 08.10.20ED: 21.09.20CA: 21.09.20PD: 25.09.20CC: 29.09.20

IAA Review I: trucks, vans & accessoriesPick-up trucks, SUV & co.Journal Personal protective equipment: warm clothing for the driver, protec-tion against cold, high-visibility vest, footwear, gloves and morevan test*, van news

Utilexpo, Genf/Switzerland, 07.-09.10.20Expo PetroTrans, Kassel/Germany, 01.-03.10.20Aluminium, Dusseldorf/Germany, 06.-08.10.20Arbeitsschutz Aktuell, Stuttgart/Germany, 06.-08.10.20

KFZ-Anzeiger 20 October

DP: 22.10.20ED: 05.10.20CA: 05.10.20PD: 09.10.20CC: 13.10.20

IAA Review II: trailers, suppliers, accessories Special automotive: accessories for commercial vehicles, parts aftermarket

truck test*

International Supply Chain Conference, Berlin, 21.-23.10.20EuroBlech, Hanover/Germany, 27.-30.10.20

KFZ-Anzeiger 21 November

DP: 05.11.20ED: 19.10.20CA: 19.10.20PD: 23.10.20CC: 27.10.20

BRAU Beviale, Germany/Nuremburg: fair for beverage vehicles, fork lift trucksSpecial industrial trucks: fork lift trucks & co.World of trailer: Market overview CurtainsidersSpecialists: Cargo FloorSpecial winter equipment, vehicle electrics: “bright” solutions for trailers and semi-trailerstruck test*

Ecomondo, Rimini/Italy, November 2020Brau Beviale, Nuremberg/Germany, 10.-12.11.20EuroTier, Hanover/Germany, 17.-20.11.20

KFZ-Anzeiger 22 November

DP: 19.11.20ED: 02.11.20CA: 02.11.20PD: 06.11.20CC: 10.11.20

Urban logistics: state of playBox bodies – dry freight + refrigerated transport

van test*, van news

KFZ-Anzeiger 23 Decemberincluding special pagesfor construction vehiclesand NFZ-Werkstatt 4

DP: 03.12.20ED: 16.11.20CA: 16.11.20PD: 20.11.20CC: 24.11.20

Special lifting and lifting technology: automotive cranes, loading cranes, etc.Specialists: PalfingerThe most interesting innovations of the year 2020

truck test*, van test*, van news

KFZ-Anzeiger 24December

DP: 17.12.20ED: 30.11.20CA: 30.11.20PD: 04.12.20CC: 08.12.20

Journal load control from A–ZSpecialists: Spanset

truck test*

DP = Date of publicationED = Editorial deadlineCA = Closing date for business advertisementsPD = Print documentsCC = Closing date for classified ads

* in each issue. The tested vehicles can be requested at short notice in the editorial department, Telephone +49 2151 5100–126

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anzeigerKFZ-Anzeiger_Logo_K.indd 1 27.01.2010 11:35:54 Uhr

Media Data 2020

10

Format No. of columns Type area Bleed* Basic price b/w 4-colour/type area 4-colour in bleed

2/1 page 8-columns 2 x 185 x 255 420 x 280 E 11.280,– E 17.040,– E 18.168,–

1/1 page 4-columns 185 x 255 210 x 280 E 5.640,– E 8.520,– E 9.084,–

3/4 page landscape portrait

4-columns3-columns

185 x 190138 x 255

210 x 200 148 x 280

E 4.230,– E 6.990,– E 7.413,–

Juniorpage 138 x 190 148 x 200 E 4.100,– E 6.830,– E 7.240,–

2/3 page landscape portrait

4-columns2 text columns

185 x 170122 x 255

210 x 195 132 x 280

E 3.760,– E 6.520,– E 6.896,–

1/2 page landscape portrait

4-columns2-columns

185 x 12590 x 255

210 x 140 100 x 280

E 2.820,– E 5.460,– E 5.742,–

1/3 page landscape portrait

4-columns1 text column

185 x 8560 x 255

210 x 100 70 x 280

E 1.880,– E 4.520,– E 4.708,–

1/4 page landscape portrait portrait

4-columns2-columns1-column

185 x 6090 x 12545 x 255

210 x 75 100 x 140 55 x 280

E 1.410,– E 3.480,– E 3.621,–

1/8 page landscape landscape portrait

4-columns2-columns1-column

185 x 3090 x 6045 x 125

210 x 45 100 x 75 55 x 140

E 705,– E 2.355,– E 2.425,50

Standalone 1-column 60 x 30 - E 299,– E 299,– -

b/w mm-price / 1-column in a 4-columns text part € 5,50b/w mm-price / 1-column in a 3-columns text part € 7,60

Trade journalPricelist no. 63 valid from 1.10.2018P

1 Advertisement prices and formats (mm, W x H, prices in euro)

*Bleed: format + 3 mm trim around

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anzeigerKFZ-Anzeiger_Logo_K.indd 1 27.01.2010 11:35:54 Uhr

Media Data 2020

11

Trade journalPricelist no. 63 valid from 1.10.2018P

2 Surcharges: 2nd or 4th cover page (4-colour) E 9.600,–

Placement: front page, 203 mm x 238 mm, 4-colour binding placement regulations

E 9.800,– 10 % of basic price in b/w

Colour: for each colour (Euro Scale) 1/1 pagefor each colour 3/4 and 2/3 pagefor each colour juniorpagefor each colour 1/2 und 1/3 pagefor each colour 1/4 pagefor each colour 1/8 page and smallerno spot colours

E 960,– E 920,– E 910,– E 880,– E 690,– E 550,–

Formats: advertisements over gutter: no surchargeadvertisements over type area: 10 % of basic price in b/w

3 Discounts: acceptance within one insertion year(begins with the appearance of the first advertisement)

Frequency scale 3 appearances 3 % 6 appearances 5 % 12 appearances 10 % 18 appearances 15 % 24 appearances 20 %

Quantity scale:

2 pages 5 % 5 pages 10 % 8 pages 15 % 10 pages 20 %

4 Categories: per mm 1-column, 45 mm widejob vacancies + purchases/sales b/wjob vacancies + purchases/sales colourjob applicationsBox no. feejob market print + onlinejob market online only, runningtime 4 weeksScale of discount for unchanged re-insertions 2x 10%, 3x 15%, from 4x 20%

E 3,10 E 4,40 E 2,40 E 9,00 E 5,20E 450,–

5 Special forms of advertising

Bound inserts: (no discounts)2-pages, untrimmed 216 mm x 286 mm4-pages, untrimmed 432 mm x 286 mm6-pages8-pages

E 5.640,–E 11.280,– E 16.920,– E 22.560,–

Multipage bound inserts must be delivered appropriately folded and untrimmed. No discounts for technical surcharges. Required delivery quantity: 27.500 copies

Inserts: no discounts, loosely inserted, 27.500 copies, maximum size 203 mm x 274 mm. Prices up to 25 g total weight: E 150,– per 1.000 items. Each additional 10 g: E 15,– per 1.000 items plus valid postal charges (no discount).

Insert postal charges: no discounts, scale price, please inquire in the case of higher-weighted inserts. Postal charges e.g. up to 25 g total weight per 1.000 items: E 20,–No discount for technical surcharges.

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All advertisements

also appear in the

KFZ-Anzeiger magazine

app (e-paper). Special

formats upon request.

Trade journalPricelist no. 63 valid from 1.10.2018P

Affixed postcards, specimens: no discount Only in connection with 1/1 page advertisement, see price list for adver-tisement price, plus adhesive costs (on request), plus applicable postal charges, not discountable, price does not apply to samples. Required delivery quantity: 27.500 copies

Delivery address for inserts and bound inserts: L.N. Schaffrath, Marktweg 42–50, 47608 Geldern, GermanyDelivery note: For „KFZ-Anzeiger“ Issue-No. __

6 Contact: Advice, booking, data provision, invoices, receipts:Cornelia Paetz, Head of sales, Telephone +49 2151 5100-123, [email protected]

7 conditions of payment:

Strictly net upon receipt of invoice

Bank accounts:

Sparkasse Krefeld (Bank code: 320 500 00) Account No.: 4671, BIC: SPKRDE33, IBAN: DE18 3205 0000 0000 004671 Deutsche Bank AG, Krefeld (Bank code: 320 700 80) Account No.: 082/83 84, BIC: DEUTDEDD320, IBAN: DE37 3207 0080 0082 8384 Tax No.: 117/5837/0560, VAT Reg. No.: DE120153647 Place of fulfillment and place of jurisdiction is Krefeld

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1 Magazine format: 210 mm wide x 280 mm high magazine format, trimmed

Type area: 185 mm wide, 255 mm highno. of columns 4, column width 45 mm,1/1 page = 1.020 mmno. of columns 3, column width 60 mm

2 Print and binding process:

Web offset printing, adhesive binding

3 Data transmission: Transfer by e-mail to: [email protected] (up to 12 MB). FTP access on request, for questions: Telephone +49 2151 510-143.Please send the corresponding advertisement order by Fax to +49 2151 5100-215 or via E-mail to: [email protected]

Data medium: USB stick, DVD, CD-ROM. All information about the magazine/title, sender/company and file name is required together with the data medium.

4 Data formats: We recommend delivery of: PDF high resolution (X3 Standard or X4 Standard, other options upon request). Our support team can provide the PDF export settings for InDesign. Image formats: TIFF, EPS or JPG (CMYK, final resolution 240-300 dpi), line art at least 600 dpi. Open typesetting data in InDesign after prior consultation. The file must be printable: All fonts used must be embedded.

5 Colours: Print colours (CMYK) according to ISO 12647-2:2013, no spot colours

6 Proof: Colour-binding proof according to „Print Media Standard“ (bvdm). In order to verify colour accuracy, digitally prepared pre-prints must contain the Forga-Media Wedge (can be obtai-ned for a fee at www.fogra.org). Proofs must include an official print control strip. Colour prints and copies are not suitable for use as contract proofs!

7 Data archiving: The data is archived so that unchanged repetitions are usually possible. We cannot guarantee data retention.

8 Warranty: If incomplete or deviating data (texts, colours, images) are delivered, we shall not accept liability for the printed result. Incorrect exposure due to fragmentary or defective files, wrong settings or incomplete information will be invoiced. This also applies to additional typesetting or reproduction work as well as to the creation of faulty proofs.

9 Contact: Cornelia Paetz, Head of sales Telephone +49 2151 5100-123 Telefax +49 2151 5100-25123 E-mail [email protected]

Trade journalFormats and technical specificationsF

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Editorial

Trade journalFormats and technical specificationsF

Special forms of advertising for the front cover

Wrap-around banderoleThe banderole is wrapped around the magazine as a printed paper strip and sealed at the back.

Foldable cover pageThe back of the cover page (1/1) and the page behind it (opposite the editorial) can be used.

KFZ-Anzeiger offers you advertising opportunities beyond the scope of traditional format advertisements. A few examples can be found on this page. Additional formats, sizes and prices upon request.

Flying page (left)The cover of the magazine has a flap that can be printed on the front and back.

Gate fold advertisement (right)The cover can be unfolded in the middle. If unfolded, a full page (1/1) is available in the middle and half a page (1/2) on both the right and left side.

Band advertisementThe advertisement runs straight across the gutter space on both sides.

Special form of advertising for the inside

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FLogo

Front cover 203 x 238

2/1 Double page 2 x 185 x 255 426 x 286

1/1 Full page 185 x 255 216 x 286

3/4 page 185 x 190 216 x 208

3/4 page 138 x 255 151 x 286

Juniorpage 138 x 190 151 x 208

2/3 page 185 x 170 216 x 188

2/3 page 122 x 255 135 x 286

Trade journalFormats and technical specifications

Placement within the type area

Placement in the bleed area, (Bleed: format + 3 mm trim around), already taken into account in the format specification

All specifications in millimetres (mm)

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F1/2 Half page

185 x 125 216 x 143

1/2 Half page

90 x 255 103 x 286

1/3 page 185 x 85 216 x 103

1/3 page 60 x 255 73 x 286

1/4 page 185 x 60 216 x 78

1/4 page 90 x 125 103 x 143

1/4 page 45 x 255 58 x 286

1/8 page 185 x 30 216 x 48

1/8 page 90 x 60 103 x 78

1/8 page 45 x 125 58 x 143

Trade journalFormats and technical specifications

All specifications in millimetres (mm)

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Trade journalCirculation and distribution analysis2

1 Circulation control:

2 Circulation analysis: Copies per issue as annual average (1. July 2018 to 30. June 2019)

Print run: 29.521

Actualdistribution:

29.071 of these abroad: 584

Paid circulation: – Subscribed copies – Other sales – Individual sale

4.353 4.292

61 –

of these abroad:of these memberships:

220 164

Complementary copies: 24.718

Remaining, archive and specimen copies:

450

Distribution key abroad (complementary copies) Issue no.1 Austria 1, 11, 182 Belgium, Spain 7, 193 Bulgaria, Croatia, Russia, Ukraine 94 Denmark, Romania, Czech Republic 4, 165 Estonia, Finland, Italy, Norway, Portugal, Sweden, USA, Cyprus 8, 206 France, Luxembourg 10, 227 Greece, Great Britain 5, 178 Ireland, Iceland, Replubic of Slovenia, Turkey 3, 129 Latvia, Lithuania, Hungary 13, 23

10 Netherlands 6, 14, 2411 Switzerland 2, 15, 21

3 Geographical distribution analysis:

Economic area % CopiesGermany 97,99 28.487Abroad 2,01 584Actually distributed copies 100,00 29.071

3.1 Distribution according to Nielsen regions:Region % CopiesNielsen 1 Schleswig-Holstein, Hamburg, Bremen, Lower Saxony 14,3 4.071Nielsen 2, North Rhine-Westphalia 20,1 5.723Nielsen 3a, Hesse, Rhineland-Palatinate, Saarland 10,7 3.050Nielsen 3b, Baden-Württemberg 10,0 2.848Nielsen 4, Bavaria 12,1 3.452Nielsen 5, Berlin 6,6 1.870Nielsen 6, Mecklenburg-Western Pomerania, Brandenburg, Saxony-Anhalt

12,2 3.485

Nielsen 7, Thüringia, Saxony 14,0 3.988Germany: Total 100,0 28.487

Proportion of copies actually distributed

Brief description of statistical method1. Method: Recipient Structure Analysis through file evaluation2. Basic population: actually distributed copies Germany 28.487 = 100 %, not in the survey 450 = 1,58 %3. Random sampling: full survey 4. Target person of survey: recipients contained in the file in person5. Survey time period: 01. July 2018 to 30. June 20196. Execution of the survey: Stünings Medien GmbH

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Department/Group/Class

Recipient groups:Description according to the classification of economic activities of the Federal Statistical Office

Proportion of copies actually distributed

% Copies

49/52 Intra-company transport with own commercial vehicles• Intra-company long-distance transport• Intra-company short-distance transport

15,0

5,39,7

4.350

1.5502.800

49.41/49.42

53

Road haulage• Long-distance road haulage• Short-distance hauling• Furniture transport• Heavy goods/special transport• courier-, express-, parcel service

49,725,810,4

1,41,9

10,2

14.4667.5083.037

431576

2.914

52.29.1 Hauliers, storage 5,4 1.580

34 Manufacturers of commercial vehicles, their components, bodies, trailers and boxes• Commercial vehicle manufacturers• Suppliers

1,6

0,51,1

456

135321

29/45 Trade/procurement/repair of commercial vehicles• Commercial vehicle trade• Commercial vehicle workshops

3,8

2,31,5

1.112

655457

Department/Group/Class

Recipient groups:Description according to the classification of economic activities of the Federal Statistical Office

Proportion of copies actually distributed

% Copies

37/38 Communal enterprises, waste disposal companies

1,9 555

53.20 Vehicle fleets of Deutsche Bahn/ Deutsche Post

0,3 79

85.32.0/85.53.0 77.1/94.1

Associations/organisations, car rental, driving schools, professional drivers, car salespersons, appraisers, car mechanic master craftsmen

0,7 201

49.39.1/49.39.2 Omnibus and transport companies (partly with own workshops), associations

21,5 6.239

_ Other 0,1 33

100,0 29.071

These factors were not included in the survey as they do not affect the utilisation value of this trade magazine.

1.2 Size of economic unit 2.1 Nature of activities 2.2 Socio-demography

Trade journalRecipient Structure Analysis 3-E

1.1 Industries/economic sectors Recipient group KFZ-Anzeiger with Bus-Fahrt ( the 1st monthly issue until the end of 2018, then individual dispatch)

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Recipient group KFZ-Anzeiger with Mot-Bau (2nd monthly issue until the end of 2018, then individual dispatch and discontinuation of Mot-Bau)

Department/Group/Class

Recipient groups:Description according to the classification of economic activities of the Federal Statistical Office

Proportion of copies actually distributed

% Copies

49/52 Intra-company transport with own commercial vehicles• Intra-company long-distance transport• Intra-company short-distance transport

11,4

3,77,7

3.300

1.0692.231

49.41/49.42

53

Road haulage• Long-distance road haulage• Short-distance hauling• Furniture transport• Heavy goods/special transport• courier-, express-, parcel service

49,725,810,4

1,52,0

10,0

14.4667.5083.037

431576

2.914

52.29.1 Hauliers, storage 5,4 1.580

34 Manufacturers of commercial vehicles, their components, bodies, trailers and boxes• Commercial vehicle manufacturers• Suppliers

1,5

0,41,1

456

35321

29/45 Trade/procurement/repair of commercial vehicles• Commercial vehicle trade• Commercial vehicle workshops

3,8

2,31,5

1.112

655457

Department/Group/Class

Recipient groups:Description according to the classification of economic activities of the Federal Statistical Office

Proportion of copies actually distributed

% Copies

37/38

53.20

Communal enterprises, waste disposal companiesVehicle fleets of Deutsche Bahn/ Deutsche Post

1,9

0,3

555

79

85.32.0/85.53.0 77.1/94.1

Associations/organisations, car rental, driving schools, professional drivers, car salespersons, appraisers, car mechanic master craftsmen

0,7 201

42 Civil engineering/special civil engineers 4,8 1.358

42.1 Road construction 3,0 867

71.1 Road construction and traffic engineers, structural engineering, building authorities

0,7 204

43.1/39.00 Demolition and recycling/pollutant clean-up, construction chemistry

2,5 735

08.11/23.70 08.12

Quarries and stone works/sand and gravel pits

1,9 559

62.0 CAD/construction software 0,2 63

3-ETrade journalRecipient Structure Analysis

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Department/Group/Class

Recipient groups:Description according to the classification of economic activities of the Federal Statistical Office

Proportion of copies actually distributed

% Copies

81.30.1 Gardening and landscaping/sports facility construction

0,4 122

42.2/42.9 Bridge, duct/tunnel, water and canal construction, pipeline construction

0,4 123

49.29.9 Assembly and industrial construction 1,1 328

46.63/46.13 Building materials trade 2,1 597

28.92.2 46.63.0/47.52.346.14.1

Construction equipment manufacturers, construction machine trade, renting/leasing

6,7 1.935

43.29.1/43.9 Concrete construction: concrete plants, machines, prefabricated components, protective wall, formwork/scaffolding, drilling and sawing

1,1 321

28.9/28.4 Construction equipment/construction tools 0,3 78

– Other 0,1 32

100,0 29.071

3-ETrade journalRecipient Structure Analysis

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11 Web address (URL): www.kfz-anzeiger.com, www.kfz-anzeiger.de

2 Brief characteristics: Comprehensive internet offer of KFZ-Anzeiger for the transport sector. With daily updated news from the fields of technology, business, logistic and traffic, politics and associations, laws and regulations, large archive, extensive collection of tests and driving reports, event calendar, second-hand vehicle market

3 Target group: Management personell and decision-makers from the haulage, transport and logistics sectors, the commercial vehicle trade, commercial vehicle workshops and vehicle construction.

4 Publisher: Stünings Medien GmbH Diessemer Bruch 167, 47805 Krefeld, Germany Telephone +49 2151 5100-0, Telefax +49 2151 5100-215 E-mail [email protected], internet www.stuenings.de

Contact partner Editorial staff: Melanie Hackel-Detges, online editorial staff

Telephone +49 2151 5100-116 E-mail [email protected]

Contact partner Online advertising: Jerome Pfennings, Telephone +49 2151 5100-121

E-mail [email protected]

WebsitePortrait

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Advertising form Placement Format/size in pixels Data volume up to CPM in € Price in €/time unit

Banner S Start page and all sub-pages 330 x 80 100 KB* € 60,– € 840,–/month

Skyscraper Start page and all sub-pages 120 x 600 100 KB* € 75,– € 1.060,–/month

Banner M Start page and all sub-pages 330 x 120 100 KB* € 85,– € 1.270,–/month

Banner L Start page and all sub-pages 665 x 125 100 KB* € 110,– € 1.700,–/month

Rectangle Start page and all sub-pages 330 x 225 100 KB* € 110,– € 1.700,–/month

Slider Start page 1040 x 370 100 KB* € 200,– € 3.000,–/month

Newsletter KFZ-Anzeiger Newsletter 728 x 210 100 KB* – € 300,–/per delivery

WebsitePrice/forms of advertising

Online pricelist no. 5 valid from 1.10.2017 P1 Prices and forms advertising:

2 Discounts: Frequency discounts Print run 3 months/50.000 Ad Impressions = 5 % Print run 6 months/100.000 Ad Impressions = 10 % Print run 9 months/150.000 Ad Impressions = 15 % Print run 12 months/200.000 Ad Impressions = 20 %

3 Categories: Homepage = News Technology Test, Fixed dates

4 Speical topics: Trade fair specials

5 Payment- conditions: Strictly net upon receipt of invoice

Bank- accounts: Sparkasse Krefeld (Bank code: 320 500 00) Account No.: 4671,

BIC: SPKRDE33, IBAN: DE18 3205 0000 0000 004671 Deutsche Bank AG, Krefeld (Bank code: 320 700 80) Account No.: 082/83 84, BIC: DEUTDEDD320, IBAN: DE37 3207 0080 0082 8384 Tax No.: 117/5837/0560, VAT Reg. No.: DE120153647 Place of fulfillment and place of jurisdiction is Krefeld, Germany

* higher data volume on request

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Banner L665 x 125 pixels

Rectangle330 x 225 pixels

Banner M330 x 120 pixels

Banner S330 x 80 pixels

Slider1040 x 370 pixels

F1 File formats: JPG, GIF (animated)/PNG format

Additional formats possible on request External Ad Server deployment: possible

2 Delivery address: E-mail [email protected]

3 Delivery deadline: At least 3 workingdays before activation

4 Contact partner: Jerome Pfennings, Telephone +49 2151 5100-121 E-mail [email protected]

Newsletter advertising on request

WebsiteFormats and technical specifications

Online pricelist no. 5 valid from 1.10.2017

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N1 Access control: Own survey, with Matomo, Version 3.11.0

2 Usage data: Visits: 5.099/month Page Impressions: 9.121/month Average as of 2019

WebsiteUsage data

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23. Jahrgang · Juni 2019 · Stünings Medien Krefeld · nfz-werkstatt.de

DAS MAGAZIN FÜR DEN WERKSTATT-PROFI 22019

Werkstatt

SCHNELL UND PRÄZISE

Diese Eigenschaften hat das neue Diagnose-Achsmessgerät „Josam i-track II“ von Josam.

GRUBEN UND HEBEANLAGEN

Starke TechnikOHNE KLICK KEINE FUNKEN

X-Lock heißt das neue Schnellwechsel-system für Winkelschleifer von Bosch Power Tools.

SCHULUNG FÜR EXPERTEN

Auch Profis lernen stetig dazu. Aktuelle Angebote von Palfinger, SAF-Holland und anderen.

Das Magazin für die Transportbranche 82019

KFZ-A

nzeiger 8/20

19S

tünings Med

ien, Krefeld

72. Jahrgang | 4,80 € | Stünings Medien | K 7395 | www.kfz-anzeiger.com | 18. April

Standards und Spezialitäten

Miete • Leasing • Finanzierung

Eindhovener Multitalente

Coole Branche mit heißen ThemenIn Schweinfurt fand die Jahres- hauptversammlung der Transfrigoroute Deutschland statt.

Bei mehrachsigen Fahrgestellen ist noch Luft nach oben. Das will DAF Trucks nun ändern. Großer

Serviceteil: internationale Her-steller + regionaler Fahrzeugbau

Stünings Medien · Krefeld www.trailer-journal.com

20182019

trailer-journal 2018 2019

ANHÄNGER AUFLIEGER AUFBAUTEN TELEMATIK LADUNGSSICHERUNG KOMPONENTEN

Know-how für Ihren Trailer-Fuhrpark

Stünings Medien | E 8,–

The current portfolio: Media for the transport sectorKFZ-Anzeiger

Print run: 27.500 Frequency of publication: 2 x per month Founding year: 1948 Readership: transport sector www.kfz-anzeiger.com up-to-date news, archive, newsletter, magazine-app

NFZ-Werkstatt

Print run: 27.500 Frequency of publication: 4 x per year Founding year: 1997 Readership: commercial vehicle workshops www.nfz-werkstatt.de news, archive

Trailer-Journal

Print run: 32.000 Frequency of publication: every 2 years Founding year: 2005 Readership: transport and construction industries www.trailer-journal.com news, archive

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Stünings Medien GmbH is specialized in providing professional information for selec-ted target groups. The print programme is supplemented by extensive up-to-date online information services (internet, newsletter, magazine-app, RSS feed, Facebook and Twitter). The publishing house publishes nine of its own titles which focus on transport, tourism, workshops, construction and business. Stünings Medien publishes a total of al-most one million copies of magazines annually. The publications reach their target groups without wastage and are appreciated by both readers and advertising partners. Stünings Medien is represented with its own booth at important trade fairs of the transport and tou-rism sectors.

Stünings Medien: specialized information for print and online media

Stünings Medien GmbHDiessemer Bruch 167 · 47805 Krefeld, GermanyTelephone +49 2151 5100-0, Telefax +49 2151 [email protected] · www.stuenings.defacebook.com/stuenings

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Section 1 Within the meaning of the following terms and conditions, an “advertising order” is a contract for the publication of one or more advertisements of an advertising agency or other advertiser in a printed medium for the purposes of distribution.Section 2 In case of doubt, advertisements must be released for publication within one year after the con-clusion of the contract. If the right to call for individual advertisements has been reserved under the terms of the advertising order, the order must be carried out within a period of one year from the publication of the first advertisement, if the first advertisement was submitted and published within the time period designated under Section 1. Section 3 If an order has been placed, the customer shall also be entitled, within the agreed time period or the time period mentioned in Section 2, to submit additional advertisements beyond the quantity mentioned in the order.Section 4 If an order is not fulfilled due to circumstances for which the publisher is not responsible, then the customer shall be entitled, notwithstanding any further legal obligations, to reimburse the publisher the difference between the discount granted and the discount actually accepted. The obligation to reimburse shall no longer apply if the order could not be executed due to an act of God within the sphere of responsibility of the publisher.Section 5 For the purpose of calculation quantities, millimetres of text will be converted into advertising millimetres based on price. Section 6 Orders for advertisements and third-party inserts, which the advertiser expressly wishes to appear in certain issues, certain editions, or in specific positions in the printed title, must reach the publisher in good time for the customer to be notified prior to the closing date in the event that the order cannot be executed in the desired manner. Classified advertisements will be printed in the relevant category without the need for express agreement.Section 7 Text advertisements are any advertisements bordered by editorial text on at least three sides and not by any other advertisements.Advertisements that because of their editorial design are not recognisable as such will be made more clearly distinguishable by the publisher adding the word „advertisement“.Section 8 The publisher retains the right to decline advertising orders – including individual requests for place-ment in conjunction with an executed contract - and orders for inserts, because of content, origin, or technical form in accordance with the publisher‘s uniform, objectively justified principles, if the content violates the law or the regulations of government or other authorities, or if their publication cannot be reasonably expected of the publisher. This shall also apply to orders placed at external offices, agencies, or representative offices.

Orders for inserts shall be considered binding by the publisher only upon presentation of a specimen of the insert and subsequent approval thereof. Inserts which through their format or presentation give the impression of being a part of the magazine or newspaper, or which contain advertisements by third parties, will not be accepted.The customer must be informed immediately of the rejection of an order. Section 9 The customer shall be solely responsible for the timely delivery of advertising copy and for proper printing material. In the event of clearly unsuitable or damaged printing material, the publisher shall imme-diately request replacement. The publisher shall guarantee the printing quality normal for the attached titles within the context of the possibilities given by the printing documents. Section 10 In the case of illegible, incorrect or incomplete printing of the advertisement, in whole or in part, the customer shall be entitled to a reduction in payment or to a correct substitute advertisement, but only to the extent that the purpose of the advertisement has been impaired. If the publisher fails to meet these conditions within a reasonable time limit set for this purpose or if the substitute advertisement should again be incorrect, the customer shall have the right to a reduction in price or to withdraw from the contract.Indemnity claims from positive breach of obligation, negligence in contracting and tort are excluded - including in the case of orders placed by telephone. Indemnity claims from impossibility of performance and default are restricted to the replacement of the foreseeable loss and to the remuneration to be paid for the advertisement or advertising supplement in question. This does not apply in the case of intent or gross negligence on the part of the publisher, its legal representatives and its vicarious agents. A liability of the publisher for damages owing to the lack of warranted qualities remains unaffected.Furthermore, the publisher is not liable for gross negligence of vicarious agents in commercial business transactions; in the remaining cases, the liability towards merchants for gross negligence is restricted in its extent to the foreseeable damage up to the amount of the remuneration for the advertisement in question.

Complaints – with the exception of defects that are not obvious - must be put forward within four weeks of receiving the invoice and receipt.Section 11 Proofs shall be delivered only when expressly requested. The customer shall bear the responsibility for the correctness of the returned proofs. The publisher shall take into account all error corrections of which it shall be informed within the period set at the time of forwarding the proofs.Section 12 If no specific size is stipulated, the actual print size customary for the type of advertisement will be used as a basis for invoicing.Section 13 In the event that the advertiser does not make an advance payment, the invoice will be sent immediately, if possible, however, 14 days after the publication of the advertisement.The invoice is to be paid within the period evident from the price list, beginning from the time of receipt of the invoice, unless, in individual cases, another method of payment has been agreed upon or an advance payment has been made. Any discounts for advance payment shall be granted in accordance with the price list.Section 14 Interest and collection expenses will be charged if there is a delay in payment or a deferral. In the event of default, the publisher may postpone further execution of the current order until payment has been made and request advance payment for the remaining advertisements.If there is reasonable doubt regarding the customer’s ability to pay, the publisher is entitled, even during the term of the transaction, to make the publication of further advertisements dependent upon advance payment of the amount charged and settlement of unpaid bills, regardless of previously agreed terms of payment. Section 15 Upon request, the publisher shall deliver a specimen of the advertisement with the invoice. De-pending on the type and size of the advertisement, the specimens shall be delivered as clippings, entire pages or entire issues. If a specimen can no longer be procured, a legally binding certification from the publisher regarding the publication and distribution of the advertisement shall serve as a substitute.Section 16 The customer shall bear the costs for the production of ordered printing data and drawings or for considerable changes in previously determined versions, which the advertiser may request or be responsible for.Section 17 In the case of a transaction involving several advertisements, a claim to a reduction in price may result from a reduction in the circulation if the total average circulation in the insertion year, beginning with the first advertisement, is less than the average amount stated in the pricelist or otherwise, or – if no circulation amount is stated – is less than the average circulation of issues sold (for trade journals, this can also be the average number actually distributed) in the previous calendar year. A reduction in circulation shall grant the right to a price reduction only if it amounts to 20 % for a circulation of up to 50.00015 % for a circulation of up to 100.00010 % for a circulation of up to 500.0005 % for a circulation of more than 500.000Claims to price reductions are excluded, however, if the publisher has informed the customer of the drop in circulation in due time for the customer to withdraw from the contract.Section 18 In the case of box number advertisements, the publisher shall exercise the due care of a responsible businessman for the keeping and timely forwarding of the offers received. Registered and express letters as response to box number advertisements shall be forwarded with regular mail only. Replies to box number advertisements shall be retained for four weeks. Replies which are not collected within this period shall be destroyed. The publisher shall return valuable documents without being obliged to do so. To prevent misuse of the box number advertisement service, the publisher reserves the right, for inspection purposes, to open incoming offers as a representative on behalf of, and in the declared interests, of the customer. The publisher is not obliged to forward business proposals or agency offers. Section 19 Printing data shall be returned to the customer only if expressly requested. The obligation to retain this material shall end three months after the order has expired.Section 20 The place of fulfilment is the principal place of business of the publisher. Insofar as claims of the publisher are not put forward by collection procedure, the place of jurisdiction for non-traders shall be determined according to their place of residence.It shall be agreed that the place of jurisdiction shall be the principal place of business of the publisher if the place of residence or customary place of abode of the customer, including non-traders, is unknown at the time that the legal proceedings are instituted or if the customer’s place of residence or customary place of abode should be moved outside the purview of the law after closing the contract.

General terms and conditions for advertisements and third-party inserts in newspapers and magazines

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