Kamilla sumagui

A STUDY OF THE INTERVENTION OF ARTS

MANAGEMENT WITH THE HISTORICAL AND RELIGIOUS

FESTIVALS OF CAVITE

HOW CAN THE ARTS MANAGEMENT PRACTICES SUCH AS MARKETING,

PROJECT MANAGEMENT, PRODUCTION MANAGEMENT AND

MEDIA RELATIONS INTERVENE WITH EXISTING TRADITIONAL

PERFORMANCES?

To survey on History of Cavite in their festivals.To locate and survey the organizers of the historical

festivals and their practices of preparation.To provide a status of existing arts management in

Cavite.To identify the arts management practices can

intervene with the festival organizing practices of historical celebrations

OBJECTIVES OF THE STUDY

Key-Informant Interviews Ms. Khei Sanchez – Officer-in-charge, Public Information office,

Municipal Hall of Bacoor City Mr. Robert Castaneda – Author of “Imus” Mrs. Conchita “Chit” Sambile – Tourism officer, Department of Tourism,

KawitSurveys

Citizens of Bacoor, Imus and Kawit 18 and below, 19-25, 26 and above Participants or Organizers of the festivals

METHODOLOGIES

INTERVIEWS – Ms. Khei Sanchez Art as a way of conveying messages. Art to encourage participation. The Art Industry of Bacoor: Emerging at a Glance Making livelihood and welfare available encouraging activities.

Mr. Robert Castaneda The Arts… It runs in the Family Untouched Traditions: Feast Days of the Patron Saints The Importance of Original Families Arts Management is important.

DATA PRESENTATION

Mrs. Conchita “Chit” Sambile Journalist by profession, Arts and culture by passion Recently founded Kawit holidays by Mrs. Sambile (Kawit Day) Maytinis: “Kinagisnan”

Was not founded even during the time Gen. Emilio Aguinaldo was in his youth.

Maytinis means “to chant” or “praising God” Challenges of the “Maytinis” Festival: Financial Capability

DATA PRESENTATION

SURVEY RESULTS Bacoor City Respondents:

82% respondents are participants, 18% are organizers Most respondents are female and 19 years old and above 53% learned about the festivals from their family or relatives The rest of the 47% consists learning about the festival from friends or print media. Challenged on the Post-production phase Began being aware of arts management since the interview with Ms. Khei Sanchez

Imus Respondents 60% are organizers female; 40% Participants male 39% learned about the festivals from their work, 38% learned about the festivals from their friends

and the 23% includes Family and print media. Challenged with the post-production phase (photo-video documentation) Not aware of the arts management practice

Kawit Respondents 60% are female organizers; 40% male participants 37% learned about the festival through print media (souvenir program, monthly newsletter) 60% believe that there needs improvement when it comes to the concepts.

DATA PRESENTATION

INTERVIEWS Interviewees not aware of the arts management practice but are aware

of the practice in sub-contexts There is a difference between the historical and religious festivals:

Historical and religious festivals Historical festivals

Arts Management is needed to address to the challenges of the festivals; most challenges are when it comes to post-production phase which is the documentation and dissemination for the purpose of tourism.

DATA ANALYSIS

SURVEY RESULTS The knowledge of the respondents depend on the information they are getting

from the environment they are working with. Not fully aware of the capabilities of the creative industries to improve the

welfare of the town.. There is a need for the improvement of the post-production documentation and

the management of the product (the festival) itself without getting political.

DATA ANALYSIS

Bacoor Recommendations Project Management : Documents and projects Production Management : Inclination of the arts (performing arts and visual

arts) in the activities Marketing : Encouraging tourism and historical-religious celebrations Media Relations: Invitation of national media to cover the festivals Imus

Recommendations Imus Recommendations

Project Management: Documents and projects with the religious sectors Production Management: No problem with the organizing because it is an

untouched tradition. It goes as how it was done before. Marketing: The post-documentation of the religious festivals must be well

documented and researched to inform tourists both local. Media Relations: Invitation of national media to cover the festivals Imus

Recommendations

RECOMMENDATIONS

Kawit Recommendations Project Management: Documents and projects Production Management: Importance of art and culture in

history Kawit needs to update their personnel and orient the citizens with

the opportunities in managing the untouched religious culture there. Marketing: More power to the tourism sector in the creation of

souvenir programs and making it available nationally. Media Relations: Invitation of national media to cover the Maytinis

festival

RECOMMENDATIONS

Arts Management is important in the preservation and administration of the festivals; although it must be careful not to damage the delicate traditions.

Must put an emphasis when it comes to the production management to create quality productions and marketing management to properly market the festivals.

CONCLUSION