SUNRISE GAMER DECKCASE STUDIES

2010

MISSION STATEMENT

We are experts at enhancing your brand creatively and responsibly.

Take your game to the next level with Sunrise Identity.

When Bungie Studios needed turnkey solutions for its online store and branded promotional merchandise for the Halo trilogy, they called on Sunrise Identity for vital tactical support.

Our gaming team has a combined 35+ years experience and knowledge serving the industry.

EXPERIENCE AND BANDWIDTH

Sunrise has supported more than 50 game launches and delivered millions of brand impressions. Launch support experience and services include:

GAMELAUNCH

Gift witH PUrCHAsE ProGrAMs

PrE-sELL ProMotioNs

DrivE to rEtAiL ProGrAMs

Co-brANDED GAME/rEtAiLEr UNiforMs

brANDED MErCHANDisE wEb-storEs

DAy of LAUNCH MErCHANDisE sUPPort

fAN fEsts

LiCENsiNG ProGrAMs

CrEAtivE sErviCEs AND GrAPHiC DEsiGN

DirECt iMPort

OUR CLIENTS

WALL OF FAME PROJECTS:

WALL OF FAME PROJECTS

PROJECT:

Gift with Purchase Program for major U.S. retailer

GOAL:

Drive sales of Xbox 360 consoles at their stores

PRODUCT:

Xbox 360 Console Bag

RESULTS:

• Saved client 58% on bag cost compared to other suppliers

• 100% sell-through of consoles with bags

WALL OF FAME PROJECTS

PROJECT:

Gears of War Launch Support for major U.S. retailer

GOAL:

Build excitement, raise awareness of product launch

PRODUCT:

Full suite of Gears of War logo merchandise

RESULTS:

Helped sell 2.5MM copies of game in first week

WALL OF FAME PROJECTS

PROJECT:

Halo Fans for Hurricane Relief for Bungie Studios

GOAL:

Raise money for Katrina Relief through consumer engagement

(buy a shirt and portion of proceeds go to relief effort)

PRODUCT:

Fight the Flood T-shirts

RESULTS:

• Shirts for sale within 48 hours of storm

• Processed 11,000 orders in two weeks

• Raised $175,000 for American Red Cross

WALL OF FAME PROJECTS

PROJECT:

Bungie Web-Store

GOAL:

Distribute Halo trilogy merchandise to rabid fans

PRODUCT:

Full suite of Halo branded apparel and gear

RESULTS:

• Millions of dollars sold over life of store

• Delivered millions of brand impressions

WALL OF FAME PROJECTS

PROJECT:

Xbox 360 Media PR Accessory Kit

GOAL:

Provide unique high-value kits to the media industry to

promote the line of Xbox 360 accessories

PRODUCT:

Totally custom metal briefcase with die-cut foam insert

for accessories

RESULTS:

Increased awareness to global media community

Safeco Insurance Company’s experience with Sunrise Identity has been and continues to be excellent. Our online store was handled well and our special order business is always handled with the utmost care and urgency and we appreciate everyone’s willingness to take the extra step to get a job done, many times in a very short turn around time. Even though we have ended our online store relationship (because of a company acquisition) we continue to work with Sunrise for special orders as we are able.

Shannon ChatmanMarketing OperationsSafeco Insurance Company

TESTIMONIALS

I have been working with Sunrise Identity for the past three years. They have consistently provided me with creative promotional ideas and top notch service. I have found their prices to be competitive and they have always strived to ensure that I get the most for my company’s investment. I can honestly say that our brands have benefited from the efforts of Sunrise Identity.

Nels StruveDivision Marketing ManagerPernod Ricard USA

The day before a high profile awards show we hatched a brilliant (not to mention ambitious) idea to design and print a totally original Bungie T-shirt for our team to wear at the event. In less than 24 hours Sunrise had completed and delivered the order. I knew I could depend on Sunrise in a tight spot. That’s why you are my go to guys!

Aaron LemaySenior Graphic DesignerBungie Studios

CONTACT US

Call in Sunrise for tactical marketing support and take it to the next level!

dawn hayssr account manager615.831.5293 dawn@sunriseid.com

www.sunriseid.com