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“The Best Way to Predict the Future is to Create it”

Peter F. Drucker

S W I S S Q U A L I T Y E D U C A T I O N

Welcome to your new Future offered by the University of Cumbria in Exclusive Partnership with Robert Kennedy College, Zürich

Degree Recognized Worldwide

MBA Master of Business Administration

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The University of Cumbria ranked in the top three in the North West of England for Business and Management studies (The Guardian University Guide 2012)

Experience your University of Cumbria

Robert Kennedy College The Swiss Premier Private College

Welcome to your new futureThe University of Cumbria MBA at Robert Kennedy College Limited places to 90 Unique Leaders

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The University of Cumbria Master of Business Administration offered in Exclusive Partnership with Robert Kennedy College

Since 1822 the University of Cumbria has been offering super-lative education in its campuses in England. Through an exclusive partnership with the highly es-teemed Swiss Higher-Education institution Robert Kennedy College, wherever you are in the world you can now benefit from 190 years of experience in pro-viding an outstanding British learning experience.

As in business, personal success starts from the right decisions.

With dozens of general MBA programmes available throughout the world, it is certainly difficult to choose the one that will better match not just your current but your future career aspirations. Robert Kennedy College has formed an exclusive partnership with the University of Cumbria

Business School, which is ranked in the top three in the North West of England for Business and Management studies (The Guardian University Guide 2012) in order to provide an innovative MBA delivered globally.

Designed for your success, the MBA creates distinctive man-agers with a comprehensive knowledge of the latest business practices.

The part-time online blended learning MBA, delivered in ex-clusive partnership with Rob-ert Kennedy College Zurich, is designed for those working in a wide variety of manage-rial, technical and professional roles. This global “gold standard” management qualification pro-vides a rigorous and challeng-ing postgraduate business and

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management experience in which students develop alongside other experienced managers and busi-ness professionals to facilitate their becoming more effective managers or professionals. The programme consists of six taught modules, at least one of which takes place on one of the Univer-sity of Cumbria’s UK campuses. Students develop a thorough un-derstanding of key management functions, sharpen their leader-ship and consulting skills, and undertake their own postgradu-ate research into a topic within the field of business management relevant to their future careers.A dedicated and experienced teaching team, superb student

support, affordable tuition fees with interest-free payment plans, and the possibility of fast track-ing and completing the pro-gramme in just 18 months are among several elements that set this programme apart. With exclusive content, like the course “Microeconomics of Com-petitiveness” held in partnership with the Harvard Business School, this programme will help you to consolidate your business knowl-edge and reach new professional heights. Learn at Switzerland’s premier private college and gradu-ate with students from 150 differ-ent countries with an MBA degree, recognized worldwide, from a traditional British University.

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Are you ready for the challenge?

Duration: Minimum 18 months, maximum 5 years.

Delivery Method: Mostly online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration, plus a one-week compulsory residency. The residency is organized by the University of Cumbria in the United Kingdom.

Places: Strictly limited to 90 per term.

Ranking: In the Guardian University Guide for Business and Management

Studies (2012), the University of Cumbria is ranked in the top three higher-education institutions in the North West of England.

Overall tuition fee: 11,500 CHF (Swiss Francs)

This fee includes library access, OnlineCampus access, graduation fees, and University of Cumbria matriculation fees. Fees are payable in interest-free instalments. The fees are for the entire programme, and include all the courses as well as supervision for the final dissertation. Residency costs, such as airfare and accommodation, plus a 400 CHF fee to cover the expenses of the resi-dency (e.g. excursions, cruise and

dinner), and some of the textbooks that you will need for the course, are not included in these fees.

Terms: Four terms per year: Win-ter, Spring, Summer and Autumn.

Accreditation and Worldwide Recognition: This programme is offered in exclusive partnership with the University of Cumbria. Once you complete your stud-ies at Robert Kennedy College, you will receive a degree from the University of Cumbria which is duly accredited by the Brit-ish Government. University of Cumbria degrees are recognized worldwide.

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Lake District, Cumbria

The Residency

About the College

The University of Cumbria MBA provides you with the best of both online and conventional studies. For the majority of your studies you en-joy the flexibility of online learning at your own pace from anywhere in the world through Robert Kennedy College’s OnlineCampus state-of-the-art course delivery system. For a one-week residential session, namely for the course “Business Ethics and CSR”, you will attend the University of Cumbria in the idyllic setting of the British Lake District. Intimately associated with English Literature in the 18th and 19th centuries, the Lake district is con-sidered one of the most beautiful

Robert Kennedy College was found-ed in 1998 as a private educational institution. The College is owned and operated by Robert Kennedy College & Co.

From Zürich, Switzerland through its proprietary online delivery technology, the College currently offers a unique learning experience to more than 3000 students world-wide.

The college’s mission is to provide academic excellence in distance education. Under the supervi-sion of a Board of Governors it offers rigorous but flexible learn-ing programmes, enhanced by its state-of-the-art online e-learning system.

With instructors who have graduated from some of the best universities in the world, and students from 150 different coun-tries, the college is a truly inter-national establishment, offering Swiss quality education at dis-tance, judiciously combined with short residencies.

areas of the United Kingdom. The residency gives you the opportunity to complement your flexible online learning programme with a learn-ing experience that will leave you with lifetime memories. The superb location of the University of Cum-bria is not the only element that will impact your learning experience. You will have the opportunity to attend the Business Ethics and CSR classes taught by expert University of Cumbria faculty such as Dr. John Luffrum, the University Programme Director. With students from every continent, it will be a truly interna-tional experience and an opportu-nity to network with fellow leaders from all over the world.

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State of the Art Technology

In pursuit of its commitment to provide exemplary services to its students, Robert Kennedy College uses OnlineCampus, a proprietary tailor-made, state-of-the-art soft-ware application for online course delivery. It is an all-encompassing, interactive and easy-to-use ap-plication, which makes studying online a truly enjoyable and enrich-ing experience.

World Class Faculty

RKC employs highly qualified teaching faculty who have gradu-ated from leading universities such as the Harvard Business School, Stanford University, Oxford Uni-versity, New York University, and Wharton... to name just a few.

About the University

The University of Cumbria, with roots extending back to the Society for the Encouragement of Fine Arts established in 1822, was formally formed on 1st August 2007, from an amalgamation of St Martin’s Col-lege, Cumbria Institute of the Arts, and the Cumbrian campuses of the University of Central Lancashire. The University has campuses in Car-lisle, Newton Rigg, Penrith, Amble-side and Lancaster and a specialist teacher-education centre in London. The University also has strong links and close partnership-working with the four FE Colleges in Cumbria (Lakes Colleges, Furness College,

Carlisle College and Kendal College) to enable Higher Education delivery locally across the county. In addition, the University is the lead institu-tion of Cumbria Higher Learning, a Distributed Learning Network for Cumbria.

The University offers a very high-quality learning experience in a supportive environment which enables students to achieve their personal and professional potential wherever they study. It is commit-ted to learning which is innovative, flexible and student-centred and which utilizes the latest technol-ogy. The University also works closely with employers, schools, colleges and agencies in the region to offer research, scholarship and knowledge-transfer excellence which shapes and supports social, cultural and economic development in support of the inclusion sustain-able communities agenda. In so do-ing, the University of Cumbria rec-ognizes that its students are a mix of full and part-time, young and mature, vocational and scholastic, who access higher education for a variety of reasons, yet it celebrates that its graduates will be creative, enterprising and resourceful and equipped to lead in their fields and in their communities.

More information available at the

University of Cumbria

www.cumbria.ac.uk

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Admission Requirements

A UK Bachelor degree in business administration or management from an accredited or approved college or university or the equivalent and at least two years of business-related experience, orA UK Bachelor degree in a non business field from an accredited or approved college or university or the equivalent and at least three years of business-related experience, orAn appropriate professional qualifi-cation and at least five years of suit-able business-related experience and a letter of recommendation verifying

that the applicant has the necessary ability and motivation to complete the programme within the allotted time span.Applicants with at least five years of suitable business-related experi-ence and a letter of recommenda-tion verifying that he/she has the necessary ability and motivation to complete the programme within the allotted time span may be admitted to module MNGT7901 Organisational Behaviour. On successful completion of that module such an applicant may then be admitted to the full MBA programme.

If an applicant’s first language is not English, he/she must be able to dem-onstrate oral and written fluency in English. Working or studying in an English-speaking environment will usually be sufficient to demonstrate an acceptable competence. Other-wise applications for admission must be accompanied by a certificate of competency in the English language from a recognized institution or programme. English language re-quirements for non-English-speaking students are a minimum IELTS score of 6.5 or minimum TOEFL score of 600, or equivalent.

Each qualified applicant is invited to complete an interview with the Dean

Programme Rationale and Philosophy

The programme has been shaped to form what the programme team believe to be a unique cur-riculum. It allows students to:-Gain a UK Higher Education Institution accredited MBA;-Study in their own time (what-ever the time-zone in which they

of RKC or his nominee in person or by telephone. The main purpose of the interview is to select motivated applicants with the ability to ben-efit from a solid commitment to the programme.In view of the compulsory residential element in the UK, applicants must demonstrate prima facie eligibil-ity for entry to the UK on a student visitor visa, as per the informa-tion available at http://www.ukba.homeoffice.gov.uk/studyingintheuk/student-visitors/In its efforts to create and support widening participation, the Univer-sity of Cumbria and Robert Kennedy College actively encourage applica-tions from all ages, of any gender, ethnic and/or social background and from students with disabilities.

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Progamme Outline

The scheme has been designed to meet the aims of the online MBA in a flexible manner and can be tai-lored to the individual preferences of each student. The MBA requires you to complete six courses plus a final dissertation. The programme consists of the following modules:

InductionThis is the first module of the pro-gramme which gives an orientation to the course and the online learn-ing style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accus-tomed to the online medium.

Stage 1 Six taught modules (120 credits)

3 core modules (mandatory)Organizational BehaviourMarketing ManagementFinancial Management1 elective to choose from:Information Management ORMicroeconomics of Competitive-ness, held in cooperation with the Harvard Business School with a mandatory residency in Zürich, Switzerland. This second resi-dency is only required for those students who choose this module as an elective.1 Residential module (manda-tory)Business Ethics and Corporate Social Responsibility (CSR)Capstone (mandatory)Strategic Management

live);-Study at their own pace (within the current period of University of Cumbria regulations for part-time study);-Attend a residential event in the heart of the English Lake District, with opportunities for further travel in the UK if de-sired;-Continue to live in their own country/location without dis-rupting family life;-Continue to pursue their exist-ing career without a break.

The programme consists of the standard 180 Level-7 credits that constitute an NQF (UK Na-tional Qualifications Framework) Masters award, the content be-ing informed by QAA (UK Qual-ity Assurance Agency) bench-mark statements for Business and Management programmes. 60 credits of the programme are provided by a dissertation.

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Stage 2 Individual dissertation(60 credits)

Dissertation workAs an exit qualification, the Post-Graduate Certificate in Management Studies is awarded to candidates who have completed 60 credits (three mod-ules), while the Diploma in Manage-ment Studies is awarded to candidates who have completed 120 credits (all six modules, including the residency) but have been unable to complete the dissertation. Students who achieve the full 180 credits, and have success-fully completed the dissertation, exit with the award of Master of Business Administration (MBA).

There are no average courses within our MBA programme. We are committed to providing an exceptional learning experience, and there is no better way to achieve this aim than with outstand-ing courses. They have been carefully crafted by experienced professors and are all intended to make you a more successful and efficient manager. There are no old-fashioned exams. Instead, you are given real-life case studies to work on and essays to write, which allow you to think criti-cally about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values are accepted for admission to Robert Kennedy College.

Module Descriptions

Induction (not-for-credit module)A not-for-credit induction modulewill be the starting point ofthe programme. The inductionprocess is designed to familiariseyou with the programmedesign, requirements and resourc-es, as well as with the way online interaction, learning and grading will take place. After the induc-tion you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.

Organizational Behaviour

The way people are managed with-in organisations plays a paramount role in corporate success. In a fast changing organizational landscape, we take into account impacting factors like social, technological,

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economic, environmental, political and legal considerations. With a variety of real-life case studies, you will be asked to make decisions, which will inevitably influence the (work) life of your employees. These are, of course, backed by the core taught con-cepts, which feature group dynam-ics, motivation and leadership, group behaviour, communication, power, conflict and prejudice in the workspace, organizational culture and how to manage and understand change within an organization.

This course is led by Prof. Benedic-ta Lusk, an MBA graduate of the Peter F. Drucker School of Manage-ment.

Marketing Management

You will reinvent the airline busi-ness, redefine the boundaries of retailing, manage the sales of an online computer megastore, and learn how to focus on your custom-er. Seems like a bold prediction but it is just the content of Marketing Management directed by market-ing management extraordinaire: Professor Freddy Nager. The teaching of market segmenta-tion, environment, research, inno-vative sales systems, internation-al marketing and policy planning and implementation will make sure that your view of marketing will never be the same. A concrete marketing plan for your company or your own business will be your final assessment, providing you with flexibility and effective learning results, which you can assess and apply in no time.

Financial Management

Business is about profit, and there can only be sustainability with a proper knowledge of effective financial management.

Oxford and Harvard Business School graduate Prof. David Duffill will expand and reinforce your knowledge of financial account-ing, management accounts, budg-eting and financing.

Microeconomics of Competitiveness (elective module held in cooperation with the Harvard Business School)

In cooperation with the Institute of Strategy and Competitiveness of the Harvard Business School, Robert Kennedy College is offer-

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ing this outstanding course de-signed by Professor Michael Por-ter, the Bishop William Lawrence University Professor at Harvard Business School and the leading authority on corporate strategy and competitiveness.

Taught by Robert Kennedy Col-lege Deputy Dean and Harvard Business School MBA gradu-ate Professor David Duffill, this course explores the determinants of national and regional com-petitiveness building from the perspective of firms, clusters, sub-national units, nations, and groups of neighbouring countries. The course is concerned not only with government policy, but with the roles that firms, industry as-sociations, universities and other institutions play in competitive-ness. It takes examples from both advanced and developing econo-mies, and addresses competitive-ness at multiple levels.

Students who take this elective have access to the exclusive video lecture of Professor Porter and are required to attend the resi-dential session in Zürich, Switzer-land.

Information Management (elective Module)

Cloud Computing, Linux and Open Source Software, Social Media. These are only few of the new tech-nological innovations and, at the same time, challenges presented to the managers of tomorrow.

This module aims to enable you to develop a conceptual and comprehensive understanding of the manager’s role in relation to the leading of the effective management and use of informa-tion, information technology and information systems and to apply these within an organizational/strategic context.

Business Ethics and CSR (mandatory one-week residency in Cumbria, England)

Held in the idyllic setting of the British Lake District this course aims to

-Facilitate exploration and analysis of the nature of ethics and moral values and the ways in which they change over time and between cultures-To facilitate analysis and criti-

cal evaluation of the relevance of ethical and moral values to busi-ness management in a variety of contexts-To facilitate critical evaluation of ways in which ethical and moral issues may be managed in a variety of business contexts.

University of Cumbria faculty will guide you in the daily classes en-riched by contemporary case stud-ies and teamwork in this innovative and unique topic.

Strategic Management

Do you really think strategically? Is your strategy sustainable and well formulated? How would you implement your newly formulated strategy?

As you start on this course, you might just discover that you

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didn’t really know the answers to these questions. Not only will you learn about strategy formulation context, content, and its effec-tive implementation, you will also be studying the latest business strategies from Harvard Business School case studies like those of Facebook, Kellogg, and Google, as well as traditional analytical tools like Porter’s Five Forces model, which will serve as a platform for your endeavours at innovative thinking. As they say, “There is only one thing worse than no strategy: a badly formulated or executed strategy.”This being the last course of your MBA, we will go the extra mile to ensure your complete understand-ing of effective, innovative and sustainable business strategies.

Programme Aims

The Programme aims to develop managers’ understanding and criti-cal appreciation of the theories, tools and techniques of manage-ment to enable them to more ef-fectively lead and manage change in organisations and make effective use of resources in the strategic decision-making process. In so do-ing, it seeks to improve the quality of management as a profession. In particular, the purpose of the programme is to provide students with:-An advanced understanding of

the management of organisations and the changing external con-text in which they operate -Opportunities for the system-atic development of the skills of objective analysis, evaluation and presentation to enable them to further develop confidence in effectively appraising and imple-menting management strategies -An ability to apply knowledge and understanding of business and management to complex issues, both systematically and creatively, to improve business and management practice-A stimulating academic envi-ronment, rooted in the experi-ences of the student, but firmly based upon the values of aca-demic openness and critical ap-praisal.

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Learning Outcomes

This programme provides oppor-tunities for students to develop and demonstrate an understand-ing of:

-The role and function of organi-sations and the context in which they operate, including the key drivers of change-The core disciplines of busi-ness and management including finance, human resource manage-ment, marketing and strategic

planning at middle/senior man-agement level -The range of research methods that can be applied to the study of business management and leadership

-The application of strategic thinking to the successful man-agement of organisations includ-ing a critical understanding of the processes of strategic problem solving and decision making.

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Core Course Team

Dr. David Costa Dean anD Collegiate Professor robert KenneDy College

BA Business Studies (University of Derby)

LL.M International Trade Law

(University of Northumbria at Newcastle)

MBA eCommerce (Queen Margaret University)

Ph.D Strategy, Program and Project Management

(ESC Lille)

David Costa is Dean of Faculty and one of the founders of Robert Ken-nedy College. In his capacity as Dean, Professor Costa oversees the faculty review process and several of the academic programmes of the college.He was a Fellow of the Wharton School, University of Pennsylva-nia, and is an elected Fellow of the Royal Society of Arts and the Royal Statistical Society. He read law at the School of Law of the University of Northumbria, Newcastle, and graduated with an LL.M degree. He complemented his legal studies with the Advanced Project Management Program, Stanford University, from which he graduated with the widely re-spected title of Stanford Certified Project Manager. He then expanded his knowledge of business through the Entrepreneurship Development Programme of the Sloan School of Management, Massachusetts Insti-tute of Technology. Dean Costa also

Dr. John LuffrumProgramme leaDer

University of CUmbria

Bachelor of Arts (Hons) Geography  

(University of Birmingham)

Doctor of Philosophy (University of Birmingham)

Post-Graduate Certificate in Education (CNAA)

Post-Graduate Certificate in Environmental

Management (University of Bath)

Dr John Luffrum is the Programme Leader for the University of Cum-bria, and coordinates international programmes within the Univer-sity’s faculty of Business, Sport and Social Science. A geographer by initial training he graduated and subsequently took his doctorate in urban land economics at the Uni-versity of Birmingham, UK.John has subsequently researched and taught in the Universities of Birmingham, London, Wales, North-umbria and Central Lancashire in the UK and as a visiting professor at the University of Groningen, NL.He has published widely, and pre-sented papers on tourism, region-al development, and environmen-tal management to national and international audiences. His main interests currently lie in sustain-able business development and practice.

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holds a BA in Business Studies from the University of Derby, an MBA in eCommerce from the Queen Marga-ret University in Edinburgh, Scot-land and a Ph.D. in Strategy, Pro-gramme and Project Management from the Skema Business School (ESC Lille) with a thesis that dealt with index-based commodity in-vestments. Prof. Costa lectures in the area of Investment and Money Manage-ment and is a frequent guest on several business televisions chan-nels CNBC Europe and Bloomberg Television. His recent research on risk adjusted portfolios with both stocks and commodities has been used for the creation of a swiss publicly traded investment certifi-cate issued by the second largest German Bank, Commerzbank AG.

Prof. David DuffillDePUty Dean anD Collegiate Professor robert KenneDy College MA Engineering Science

(Pembroke College, Oxford University)

MBA (Harvard Business School)

Prof. David Duffill has an MA in Engineering Science from Oxford University and MBA from Harvard Business School.He had been a professional con-sultant for almost 20 years when in 1997 the company in which he was

a partner was sold to Renaissance Solutions of the USA. Two years later, he and three colleagues left Renaissance to start TCI Consult-ing, a “virtual” consultancy special-izing in helping clients by providing strategy inputs and business intel-ligence for their strategic planning process.While Prof. Duffill’s main industrial recent focus has been in the health-care, automotive and construction materials markets, his experience covers a broad range of industrial and service organisations. A sub-stantial part of his current consult-ing activity is in competitive intel-ligence, including helping clients to benchmark their cost position against key competitors. Dr. Roy G.C. DamaryHeaD of bUsiness stUDies,robert KenneDy College

MA Engineering Science First Class Honours

(Pembroke College, Oxford University)

MBA Baker Scholar (Harvard Business School)

Ph.D. Business Management (University of Laus-

anne)

Prof. Damary holds M.A. in Engineer-ing Science with First Class Honours from Oxford University and MBA with High Distinction from Harvard Business School. While pursuing his full-time career as a business con-

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sultant (Technomic Consultants SA, Geneva), he achieved his Ph.D. from Lausanne University in 2000 (his thesis dealt with the reforms in Rus-sia and the emergence of modern business practice there).Roy Damary combines a long ex-perience in practical consultancy and running his own business with academic management and teaching experience in marketing, accounting and finance, and entrepreneurship. This dual nature of his professional experience and his pluri-disciplinary academic background, combined with his personal experience of pre-paring a doctorate while working full time allows him to marry the academic and pragmatic aspects of business and research as they apply to business studies.Over the period 1986 to 1994, Prof. Damary was engaged in university teaching and programme manage-ment at Webster University, Ge-neva. He ran the MBA and other business programmes, and taught

business, marketing, accounting and finance courses.His business consultancy has been built around industrial marketing consultancy, with more recent re-sponsibilities in financial market analysis and the creation of busi-ness enterprises. He is Economic Adviser to Bridport Investor Ser-vices, a Geneva-based, fixed-in-come broker and consultancy.

Benedicta LuskaDjUnCt Professor of management

B.Sc. in Management and Organizational Behav-

iour (University of La Verne)

MBA (Peter F. Drucker and Masatoshi Ito Gradu-

ate School, Claremont Graduate University)

Benedicta Lusk, founding member of Lusk, Paul & Associates, L.L.C., is an entrepreneur, strategist and execu-tive coach. She is recognized for her exceptional facilitation and relation-ship building skills at all levels of or-ganizations, especially the executive branch. She brings over fifteen years of executive experience champion-

ing real lasting business improve-ment by changing how people view and run their business. Her experi-ence, international and national, spans the defence, industrial and commercial business sectors with significant accomplishments in or-ganizational behaviour, programme management, strategic planning, business and marketing manage-ment, executive coaching, and prof-itability turnaround. She also has significant expertise in information technology both from a strategic as well as an operational standpoint.Ms. Lusk’s strategic partners include economic development agencies, elected officials, chambers of com-merce and federal departments and agencies. She has received numerous awards for her contribution to the success of economic development agencies in creating and retaining business in the Southern California region. She serves on the Board of Directors for the Inland Valley Eco-nomic Development Agency.

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Her executive MBA is from the Peter F. Drucker and Masatoshi Ito Graduate School at Claremont Graduate University. She holds a BSc in Management and Organiza-tional Behaviour from the Univer-sity of La Verne, California, and a teaching credential from the Los Angeles County Office of Education.

Freddy NageraDjUnCt Professor of marKeting

B.A East Asian Studies and Sociology

(Harvard University)

MBA (University of Southern California)

Prof. Nager has two decades of expe-rience in advertising, entertainment and interactive media. A graduate of Harvard University, he also holds an MBA in Marketing & Entrepreneur-ship from the University of Southern California, where he taught under-graduate marketing labs. He is cur-rently the Founder and Fusion Direc-tor of the creative strategy agency Atomic Tango ( www.atomictango.com), and the author of the market-ing blog Cool Rules Pronto (www.coolrulespronto.com).He began his career at major music label MCA Records, and launched their first website in 1995 to critical acclaim. He then joined advertising agency Saatchi & Saatchi L.A. as Sr. Copywriter on all Toyota interactive marketing, including their award-win-

ning website. Over the ensuing years, he has created marketing campaigns and projects for such clients as Nis-san & Infiniti, Royal Caribbean Cruise Lines, Nestlé, the Grammy Brand, Na-tional Lampoon, and numerous new media ventures, including Web 2.0 start-up Metacafe. His work has been recognized by, among others, Com-munication Arts, Adweek, Step Inside Design and the One Show. He current-ly lives in Los Angeles.

Emeritus Professor Gabriel JacobsBA (University of London)

Ph.D. (University of Wales)

Before retiring from his Chair of Business Information Technology at Swansea University, Professor Jacobs’s primary teaching and re-search interests included multime-dia applications, business telemat-ics and computer-assisted learning. In 1993, he helped found the Asso-ciation for Learning Technology and for nine years was Editor then Ex-ecutive Editor of its journal, ALT-J. Before that, he was Joint-Editor of the journal Interactive Multimedia.Prof. Jacobs directed a number of major European-funded projects re-lated to small businesses, multime-dia and e-learning. He has published extensively in the areas of IT and general business management and continues to research in these areas.

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Head Office and Technopark® CampusTechnoparkstrasse 1, 8005 Zürich, SwitzerlandTelephone +41 844 007 007 Fax +41 844 007 008

cumbria@col lege.ch www.college.ch

S W I S S Q U A L I T Y E D U C A T I O N