Thailand Michael · MUSIC $30.5 Million VIDEO GAMES $228.2. 11 ... Top 5 Audience Profile by Interests 25-35 Mom n kids 25-30 Taiwan lovers 18-24 Taiwan lovers 20-30 pet overs 20-30

＠Thailand Michael

2

Thailand/Bangkok todayWater market, Tuk Tuk car and all other tourist’s stuffs are what most people recall when mention about Thailand. It’s truth till today, just, Thailand is changing and it is actually more than that, so as other SEA countries…

https://www.google.com.tw/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwirtv-83L3XAhWDpo8KHbrwBBgQjRwIBw&url=http://sunnyonlinetravel.com/product/floating-market-elephant-theme-show-rose-garden/&psig=AOvVaw14MTusS5UWP0iCyWDrFzAi&ust=1510737070106149

https://www.google.com.tw/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjohtj23b3XAhVFLo8KHTtwBZAQjRwIBw&url=http://www.airlineinsider.net/travel-insurance-may-be-compulsory-for-aussies-travelling-to-thailand/&psig=AOvVaw0ENgrSnfkFwOP5jbcuQBjU&ust=1510737162653767

4

Key internet figures in Thailand & Taiwan (2018. Jan)

CountryPopulation

/Urbanization

Internet users

/Internet

penetration

Active mobile

internet users/

penetration

Access internet

equally via

smartphone and

computer or tablet

Access internet

most often via

smartphone

Top 3 social &

messenger

Taiwan23.66M

/78%

20.82M

/88%

19.53M

/83%51% 40%

(2017 Jan 39%)

Thailand69.11M

/53%

57M

/82%(2017 Jan

46M/67%)

54.58M

/79%20% 74%

(2017 Jan 71%)

Apparently much more mobile driven than Taiwan

https://www.google.com.tw/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiImo_lvMLXAhUD5rwKHcwvAMIQjRwIBw&url=https://www.countryflags.com/en/taiwan-flag-icon.html&psig=AOvVaw3wz-r0tGQmcSL4ZtrSpmUC&ust=1510900406513618

https://www.google.com.tw/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiZ-OD4vMLXAhWCbbwKHZR3BCoQjRwIBw&url=https://www.countryflags.com/en/thailand-flag-icon.html&psig=AOvVaw02MzHvKX9toN6xF53ZyP0B&ust=1510900445153264

https://www.google.com.tw/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiNp7_y28LXAhWJbrwKHXBUBtwQjRwIBw&url=https://www.shareicon.net/tag/messenger&psig=AOvVaw3-uhu2_wO1FUcZbFq2lTqj&ust=1510908708121530

https://www.google.com.tw/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi8v_u-3MLXAhWEgbwKHasICTQQjRwIBw&url=https://www.shareicon.net/communication-social-connection-share-line-102150&psig=AOvVaw2klvHBAEGCwlrXiN_TtScB&ust=1510908915456623

https://www.google.com.tw/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiV04zS3MLXAhVEw7wKHaaoD5MQjRwIBw&url=https://www.iconfinder.com/icons/60850/blue_button_round_skype_social_icon&psig=AOvVaw2BXCGoR8Tkr8wVIFMtKG7Y&ust=1510908955038901

https://www.google.com.tw/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjlqMHH28LXAhWJbbwKHZypBsgQjRwIBw&url=https://www.iconfinder.com/icons/1164349/circle_instagram_logo_media_network_new_social_icon&psig=AOvVaw3djB7d_vpo7NLnwBbNQs2J&ust=1510908670763211

https://www.google.com.tw/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjb1cGK28LXAhVLTLwKHaJQDAMQjRwIBw&url=http://www.freeiconspng.com/images/facebook-icon-png&psig=AOvVaw1BwtRNqg9dNanAwtiwn1OQ&ust=1510908522668715

https://www.google.com.tw/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiro5yh28LXAhXLfLwKHStJBOQQjRwIBw&url=https://www.shareicon.net/video-circle-youtube-round-icon-855163&psig=AOvVaw1gETyo7tXhvAs0jSXFTE1n&ust=1510908584348350

https://www.google.com.tw/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiNp7_y28LXAhWJbrwKHXBUBtwQjRwIBw&url=https://www.shareicon.net/tag/messenger&psig=AOvVaw3-uhu2_wO1FUcZbFq2lTqj&ust=1510908708121530

https://www.google.com.tw/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi8v_u-3MLXAhWEgbwKHasICTQQjRwIBw&url=https://www.shareicon.net/communication-social-connection-share-line-102150&psig=AOvVaw2klvHBAEGCwlrXiN_TtScB&ust=1510908915456623

https://www.google.com.tw/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiV04zS3MLXAhVEw7wKHaaoD5MQjRwIBw&url=https://www.iconfinder.com/icons/60850/blue_button_round_skype_social_icon&psig=AOvVaw2BXCGoR8Tkr8wVIFMtKG7Y&ust=1510908955038901

https://www.google.com.tw/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjlqMHH28LXAhWJbbwKHZypBsgQjRwIBw&url=https://www.iconfinder.com/icons/1164349/circle_instagram_logo_media_network_new_social_icon&psig=AOvVaw3djB7d_vpo7NLnwBbNQs2J&ust=1510908670763211

https://www.google.com.tw/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjb1cGK28LXAhVLTLwKHaJQDAMQjRwIBw&url=http://www.freeiconspng.com/images/facebook-icon-png&psig=AOvVaw1BwtRNqg9dNanAwtiwn1OQ&ust=1510908522668715

https://www.google.com.tw/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiro5yh28LXAhXLfLwKHStJBOQQjRwIBw&url=https://www.shareicon.net/video-circle-youtube-round-icon-855163&psig=AOvVaw1gETyo7tXhvAs0jSXFTE1n&ust=1510908584348350

Thailand E-COMMERCE SPEND BY CATEGORY

6

FASHION& BEAUTY

$531.3Million

ELECTRONICS &PHYSICAL MEDIA

$1,258Million

FOOD &PERSONAL CARE

$187.2Million

FURNITURE &APPLIANCES

$475.3Million

HOBBY &EDUCATION

$510.3Million

TRAVEL (INCLUDINGACCOMODATION)

$1,449Million

DIGITALMUSIC

$30.5Million

VIDEOGAMES

$228.2Million

11

內行的看財報，外行的看熱鬧

資訊流 | 物流 | 金流＠Thailand

前三大電商平台|特色＠Thailand

電商商品趨勢及單價＠Thailand

https://www.google.com.tw/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwj4-5rnlfHaAhXMs48KHRUwBzcQjRx6BAgBEAU&url=http://tw.gigacircle.com/1954714-1&psig=AOvVaw3O9u2q0bKUA3pUJ36q_LJo&ust=1525698962323410

跟著PChome到處做生意PChome Thai:讓台灣賣家做跨境生意跟做台灣本地生意一樣方便

PChome 在泰國讓我們一起做生意

Thank you

Documents

Thailand Michael · MUSIC $30.5 Million VIDEO GAMES $228.2. 11 ... Top 5 Audience Profile by Interests 25-35 Mom n kids 25-30 Taiwan lovers 18-24 Taiwan lovers 20-30 pet overs 20-30