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The Future of the Credit Lending - Institutul Bancar Român · Customer Management Corporate & SME Risk Profiling Marketing Profiling Google Search Engine Business Benefits 39% uplift

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Page 1: The Future of the Credit Lending - Institutul Bancar Român · Customer Management Corporate & SME Risk Profiling Marketing Profiling Google Search Engine Business Benefits 39% uplift
Page 2: The Future of the Credit Lending - Institutul Bancar Român · Customer Management Corporate & SME Risk Profiling Marketing Profiling Google Search Engine Business Benefits 39% uplift
Page 3: The Future of the Credit Lending - Institutul Bancar Român · Customer Management Corporate & SME Risk Profiling Marketing Profiling Google Search Engine Business Benefits 39% uplift

The Future of the Credit Lending

SUMMER BANKING ACADEMY

Page 4: The Future of the Credit Lending - Institutul Bancar Român · Customer Management Corporate & SME Risk Profiling Marketing Profiling Google Search Engine Business Benefits 39% uplift

SUMMER BANKING ACADEMY

Inside-out Outside-in

Page 5: The Future of the Credit Lending - Institutul Bancar Român · Customer Management Corporate & SME Risk Profiling Marketing Profiling Google Search Engine Business Benefits 39% uplift

Inside-out Outside-in

SUMMER BANKING ACADEMY

Page 6: The Future of the Credit Lending - Institutul Bancar Român · Customer Management Corporate & SME Risk Profiling Marketing Profiling Google Search Engine Business Benefits 39% uplift

SUMMER BANKING ACADEMY

In June 2017, Experian commissioned Forrester Consulting to

conduct a survey of nearly 600 business decision makers in

Europe, the Middle East, and Africa

Page 7: The Future of the Credit Lending - Institutul Bancar Român · Customer Management Corporate & SME Risk Profiling Marketing Profiling Google Search Engine Business Benefits 39% uplift

Customer

Insight

SUMMER BANKING ACADEMY

Page 8: The Future of the Credit Lending - Institutul Bancar Român · Customer Management Corporate & SME Risk Profiling Marketing Profiling Google Search Engine Business Benefits 39% uplift

SUMMER BANKING ACADEMY

Current situation

Customer

Insight

Page 9: The Future of the Credit Lending - Institutul Bancar Român · Customer Management Corporate & SME Risk Profiling Marketing Profiling Google Search Engine Business Benefits 39% uplift

Customer

Insight

SUMMER BANKING ACADEMY

Transactional

Insight WEB Insight

Voice

Insight

Page 10: The Future of the Credit Lending - Institutul Bancar Român · Customer Management Corporate & SME Risk Profiling Marketing Profiling Google Search Engine Business Benefits 39% uplift

Transactional

Insight

SUMMER BANKING ACADEMY

Profile

A data categorization

engine

Transferrable across

countries

Classification

Salary

Rent

Travel

Utilities

2

Delinquency

1

Limits and

Spending

Attrition

1

2 3

Categorization

Page 11: The Future of the Credit Lending - Institutul Bancar Român · Customer Management Corporate & SME Risk Profiling Marketing Profiling Google Search Engine Business Benefits 39% uplift

Transactional

Insight

SUMMER BANKING ACADEMY

Fraud

Detection

Credit

Risk

Collections

Shopper

Profile

Spend

Watch

Business Benefits

► 22% fraud detected at 1%

review rate, Tier 1 Italian bank

► + 25% improved flow rate from

bucket 0 to bucket 1,

International Banking Group,

EMEA

► + 25% spending increase,

large payment service

company

Page 12: The Future of the Credit Lending - Institutul Bancar Român · Customer Management Corporate & SME Risk Profiling Marketing Profiling Google Search Engine Business Benefits 39% uplift

SUMMER BANKING ACADEMY

PSD2 NPL

Regulation

Early

Warning

Systems

Affordability

Assessment

Forbearance

Measured

Transactional

Insight

Credit

Risk

How about the Regulations?

Page 13: The Future of the Credit Lending - Institutul Bancar Român · Customer Management Corporate & SME Risk Profiling Marketing Profiling Google Search Engine Business Benefits 39% uplift

WEB

Insight

SUMMER BANKING ACADEMY

Selection and

classification

of relevant

sites

Text Mining on

Web snippets

Data-Mart &

Web Profiles

1

2

3

Web Crawling & Data

Mart

Modelling &

Integration

Machine

Learning for

feature

selection and

model

development

Integration with Credit

Score using Machine

Learning

Integrated

Risk Score

Output 4

5

Page 14: The Future of the Credit Lending - Institutul Bancar Român · Customer Management Corporate & SME Risk Profiling Marketing Profiling Google Search Engine Business Benefits 39% uplift

WEB

Insight

SUMMER BANKING ACADEMY

Customer

Management

Corporate

& SME

Risk

Profiling

Marketing

Profiling

Google

Search

Engine

Business Benefits

► 39% uplift in application scores

discrimination, 6 Million EUR

savings, France

► + 1.5M€ with enhanced credit

risk decisions, international

bank, EMEA

Page 15: The Future of the Credit Lending - Institutul Bancar Român · Customer Management Corporate & SME Risk Profiling Marketing Profiling Google Search Engine Business Benefits 39% uplift

Voice

Insight

SUMMER BANKING ACADEMY

Duration

Silence

Zero-Crossing rate

Energy

Etc.

AI and Language Processing

Page 16: The Future of the Credit Lending - Institutul Bancar Român · Customer Management Corporate & SME Risk Profiling Marketing Profiling Google Search Engine Business Benefits 39% uplift

Voice

Insight

SUMMER BANKING ACADEMY

Marketing

Services

Google

Language

Processing

Risk and

Collections

Tone

Analysis

Deep

Learning of

the Text

Business Benefits

► 15% Increase in the collected

amount, retail bank, CEE

► + 10% accuracy of collection

models, Large international

bank, EMEA

► + 92% more conversions

against a no score selection,

+7.2% in the contact rate, UK

insurance company

Page 17: The Future of the Credit Lending - Institutul Bancar Român · Customer Management Corporate & SME Risk Profiling Marketing Profiling Google Search Engine Business Benefits 39% uplift