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| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas
think — shape — tryyour idea with the
innovation canvas
ANALYSIS DISRUPTIONNovember 8 2017
| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas3
ideas are worthless
| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas4
photo by Negative Space on StockSnap.io
| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas5
investment
return
| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas6
| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas7
The big question of our time is not
Can it be built ?but
Should it be built ?
— Eric Ries
| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas
thinkthink shape try
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| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas9
pdf at altershape.consulting/tools.html
What’s in it for the customer ?
Pitch TeamInnovation canvasFacilitating corporate innovation
Problem
Problem context
Problem
Problem context
Customer segment
Customer segment
Customer valueCustomer value Solution
Existing alternatives
Partners
Solution
Existing alternatives
PartnersWhat added valuecan we provide ?
Why should we provide this solution ?
What added valuecan we provide ?
Why should we provide this solution ?
What’s in it for us ?Value for our organisation &
How to capture this value
What’s in it for us ?Value for our organisation &
How to capture this value
Key enablers and competencesKey enablers and competences
| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas10
| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas11
| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas12
what’s the problem ?
| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas13
pdf at altershape.consulting/tools.html
What’s in it for the customer ?
Pitch TeamInnovation canvasFacilitating corporate innovation
Problem
Problem context
Problem
Problem context
Customer segment
Customer segment
Customer valueCustomer value Solution
Existing alternatives
Partners
Solution
Existing alternatives
PartnersWhat added valuecan we provide ?
Why should we provide this solution ?
What added valuecan we provide ?
Why should we provide this solution ?
What’s in it for us ?Value for our organisation &
How to capture this value
What’s in it for us ?Value for our organisation &
How to capture this value
Key enablers and competencesKey enablers and competences
| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas14
pdf at altershape.consulting/tools.html
What’s in it for the customer ?
SolutionCustomer segment
Problem Customer value
What added valuecan we provide ?
Why should we provide this solution ?
Pitch
Key enablers and competences
Existing alternatives
Team
What’s in it for us ?Value for our organisation &
How to capture this value
Problem context
Partners
Innovation canvasFacilitating corporate innovation
3. Should we do it(according to the customer) ?
1. Is the problem relevant(for the customer) ?
4. Is the solution viable ?(Does the customer want to invest his time, money, ... ?)
5. Can we provide what’s essential (for the customer) ?
2. Is the solutionvaluable and accessible
(for the customer) ?
| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas15
| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas
shapethink shape try
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| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas17
source: i.a. Rachel Britton
| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas18
customer interviewIntroduction
Define / Refine target segment Demographics and behaviour drivers
Customer’s story Have the customer explain his thoughts and actions
Is it a real problem? Is it worth solving? Let the customer validate, refine and rank the problems
Get to know current, alternative solutions Does the customer solve these problems today? How?
Inquire about the role of your organisation What role does the customer think your organisation has?
Validation Ask for permission to follow up & Ask for referrals
Inspired by: Running lean — Ash Maurya
| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas
customer interview
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You are done with customer interviews when
– you have a validated top 3 of customer problems– you can describe these problems in the words of the
customer– you have a specific target segment that confirms this is
a relevant problem for them
| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas
trythink shape try
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| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas21
| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas
the MVP challenge
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M ⟷ V, P
| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas
the MVP is a by-product of your validation process
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photo by Todd Cravens on StockSnap.io
| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas
case — pay per view
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| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas
manage flow, not content– quality of innovation canvas
– team composition
– strategic fit
– validation scenario
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| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas
first test, then invest
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photo by Alexas Fotos on StockSnap.io
| ANALYSIS DISRUPTION 2017 — think-shape-try your idea with the innovation canvas
about me
be.linkedin.com/in/filiphendrickx — twitter.com/filiphdr
business architect meets innovatoraltershape consultant coach speakeriiba brussels can-do mentality
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