Recap1What is Communication?How do we Communicate?What is a Skill?Language SkillsTypes of CommunicationStyles of CommunicationThe Communication CycleCommunication in WorkplaceTheories of Communication Week 1PhonemeMorphemeWordPhrase, ClauseSentenceParagraphTextSyntax= SemanticsCombination of to or more phonemes= prefixes, suffixesPhone=Sound!iscourse"!ialogue !efinition of TheoryTheoryisanyattempttoexplainorrepresenta phenomenon Ithelpstoanswerthehoandhyquestions about communication4Characteristics of TheoryTheory is an abstractionTheory is a constructions !obert Cox said Theory is always for someone and for some purpose "Cox# 1$%1& 1'%()#oals of Theory*xplanation+nderstandin,Prediction-ocial chan,e.The TW$ ST%P &'$W theoryThetwostepflowtheorywasfirstintroducedbyPaul /a0arsfeld# 1ernard 1erelson and 2a0el 3audet in the Peoples Choice# 1$4%studyfocusedontheprocessofdecision4ma5in, durin, Presidential election campai,n6The T78 -T*P 9/87 theoryThis theory ar,ued that&Ideas often flow from the mass media to the opinion leaders and from them to the less active sections of the population%The C$(C%(T)*C C*)C'% theory': The concentric;circle theory&Theory de): SP*)+' $& S*'%(C% theory): -piral of silence theory& Isaninno