TIDE Final ConferenceCluster Systematic Transfer

15th September 201514.30 – 15.40

Marcel Meeuwissen, EMPOWER

Help us – help yourself – and get up to EUR 100.000

100.00

0

• Start date: 1/5/15• Duration: 36 months• Topic: MG-5.1-2014 Topic: Transforming

the use of conventionally fuelled vehicles in urban areas

3

• A 15%-50% reduction in the use of conventionally fuelled vehicles

• 30% increase in travellers' self-reported positive evaluation of urban accessibility and attractiveness

• 75% Customer/user satisfaction with the EMPOWER mobility service

• 10% response rate for vulnerable travel groups

Smarter transport choices

• Mode• Time• Share• Stay• Adapt

Reduced use of CFV enabling

carbon and energy benefits

Positive incentives through technology

The main objective of EMPOWER is to substantially reduce the use of conventionally fuelled vehicles in cities by fundamentally changing the mobility behaviour of their drivers and users. To achieve this objective EMPOWER will create a set of tools for industry, policy makers and employers. These will empower them beyond the lifespan of this project to understand, help choose and successfully implement ‘positive’ evidence-based and cost-effective policy interventions, based on new and innovative mobility services, and in the context of already existing infrastructure, policy and measures.

Positive Incentives and the use of ICT

=

Reflector

Rewards

Recognition

Solving the puzzle of travel, the puzzle of life, taking away barriers…attract to alternatives!

What do we deliver?

Lessons learned are SO valuable to us

Four parallel living labs 2016-2017

Examples of actions in LLs

Bicycle promotion•Use current SMART•Increase personalisation

Social networking•Expand current functionality•Self organising carpool

Buddy matchmaker•Enable elderly in travel•Bus or car

A night at the town•Reduce CFV use at events•Dining ticket for escorts to stay in town, reducing multiple trips •Shift PT demand to spare capacity

We don’t start from scratch and we’re not IT

Adjusting, combining and connecting

We want impact

Theory

Technology

TestingExpanding

Feedback

FOLLOWER cities (30+) and TAKE-UP cities (7)

Information, input and feedback

Tools, instruments, knowledge

Meetings, workshop

s

Cooperation

TUC city/organisation proces

Application•Noon CET, 7th Dec 2015Presentation

•2nd/3rd week Jan 2016

TUC •31st of January 2016

Legal stuff

Criteria?Impact

PolicyExisting schemesRecruitment potential

Spatial

scope

Geographical locationSize of region, cityCity, urban, region

Support

TechnicalPoliticalFinancial

Some examples!

Want to join?

Information - Tools - Money - HELP

7*

100.00

0

Join our team!!

Thanks you for your attention!

Name, Organisation: EMPOWEREmail: info@empowerproject.euProject website: http://empowerproject.eu/TUC competition: https://in-tendhost.co.uk/universityofleeds/aspx/ProjectManage/1506