Marketing WebinarFor

Small Business

By

www.tampasbma.com

Presented By

• www.tampasbma.com

Sponsor

• Today’s Webinar is made possible by:

www.tampabookpublishing.com

Before We Get Started

• In the time allotted, we …..• Can only provide highlights• Have avoided most marketing buzz words• Focus on concepts in part one• Make some ‘How To’ points in part two• Deal with Marketing Plan in part three • Encourage you to ask questions as we go• Ask you, please, turn of your cell phones

Today’s Webinar

Marketing Basics

Marketing BasicsFor

Small Business

What is Marketing?• Planning, integrating and executing a set of

strategies for selling products, services or ideas for the benefit of seller and buyer.

• The actions required to move products from the producer to the consumer (classical definition).

• Actions taken to put the salesperson in front of the customer. (Marketing and Sales).

Most people think that Marketing is a tool, but for many successful businesses it is a way of thinking.

It is a mindset which puts the customer first and ensures that the company never forgets that it needs customers to survive.

Effective marketing is required for survival – and it is absolutely critical for success.

Effective Marketing

• Provides the foundation for planning and the basis for a profitable relationship with your customers.

• Recognizes and analyzes customer needs.

• Provides guidance for product pricing, packaging, promotion and distribution.

Marketing

• Strategic• Essential• Long-term• Communication-

based• Customer-driven

Marketing Insights

• Identify market groups.

– Recognize the market groups that exist in your target market.

– What differentiates each group? What makes each unique?

Marketing Focus I

• Targeting

– Choose the group that will be the focus of your marketing campaign.

Marketing Focus II

• Positioning

– What message do you want to convey?– How do you want your customers to see

you?

Marketing Focus III

• Customer Value

• Cost

• Convenience

• Communications

What Is Important

1.What is your Business (Mission)?

2. Who is your client?

3. How does the client define value?

4. What is the marketing plan?

5. How do we evaluate our effectiveness?

Ask Yourself …

• Marketing is more than selling• Understand your client’s needs• Develop plans that reflect those needs• Support the Marketing function,

• Develop an effective training program• Find ways to sell / distribute products

and services more efficiently.

Remember…

www.tampasbma.com

Marketing Webinars ForSmall Business

Thank You For Attending