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lukasz

Report about Lukasz Zeleznyfrom Sep 26 to Oct 26, 2015

Index Page

1

I ndex PageI ndex Page

Lukasz Zelezny Sep 26 - Oct 26, 2015

Index Page

1. Overview 2

2. Reach Increase in the number of followers 3

3. Engagement Engaged users 4 Activities on particular days 5 Activities at particular hours 6 Types of users' activities 7 Sotrender tips 8

4. Content Types of brand’s tweets 9 The best tweets of the brand 10 Sotrender tips 12

5. Customer service Reaction to users' tweets 14 Users' mentions 15

6. Work of administrator Administrator’s activities 18 Administrator’s activities on different days of the week 19 Administrator’s activities at particular hours 20 Sotrender tips 21

7. Comparison 22

Overview

2

O ver viewO ver view

Lukasz Zelezny Sep 26 - Oct 26, 2015

32540,343

2,8431,269

3491,581

9091,988

1,162296

2,8431,269

1415

0h 34m0h 53m

7632

2029

4243

234282

Reach

Engagement

Customer service

Work of administrator12 64

9 40

4 34

Types of engagement

Best content

FREE Webinar. Deliver the perfect Social Media strategy!kerboo.com/join-free-webi…with@KerbooKerboo@AlexTachalovaAlexTachalova

8th Octpic.twitter.com/uQj14CNuBk

Saw this on#natternatter: �One Minute Means#socialMediasocialMedianatter.com/posts/731559pic.twitter.com/SR6r6iFX1x

Facebook’s Instant Articles Now Available to All iOS Users by…zelezny.link/CVsFj8via@sejournalsejournal#seoseopic.twitter.com/x9To3UC990

Overview

Number of followers

Mentions

Retweets

Favorites

Replies

Mentioning users

With reaction

Time of reaction (median)

Tweets

Replies

Retweets

Favorites

Reach

3

ReachReach

Lukasz Zelezny Sep 26 - Oct 26, 2015

Number of followers

40,343 325

1. Increase in the number of followers

The number of followers is the simplest index of Twitter profile visibility and it influences the organic reach ofcommunication. The number of followers decreased by -325 users and reached 40,343 followers at the end of theanalyzed period.

The biggest increase during a day: 276 (Oct 06, 2015)

The smallest increase during a day: -1,683 (Sep 26, 2015)

The chart shows the change in the number of followers on particular days. Normally the changes in this number are small, with theexception of periods of intensive promotional campaigns or other special events.

Engagement

4

Engagem entEngagem ent

Lukasz Zelezny Sep 26 - Oct 26, 2015

Retweeting users

1,581 349

Mentioning users

1,269 2,843

Replying users

296 1,162

1. Engaged users

The number of engaged users reflects the intensity of reactions to a brand’s communication. In the analyzed periodthere were 3,146 engaged users, that is 7.80% of all followers of the profile. It is 4,354 less than in the last analogous period.

The largest number of retweeting users was 101 (Oct 23, 2015), mentioning users was 206 (Oct 07, 2015), andreplying users was 84 (Oct 07, 2015)

The lowest number of retweeting users was 4 (Oct 13, 2015), mentioning users was 5 (Oct 13, 2015) and replyingusers was 0 (Oct 25, 2015)

The chart shows change over time in the number of users engaged within this Twitter profile. An engaged user is a user that mentionedthis profile, replied, or retweeted its tweet. Definitions of particular types of engaged users:RetweetingRetweeting users are people who re-post a brand’s Tweet. Twitter's retweeting users help your brand and others quickly share aparticular Tweet with Twitter users. ReplyingReplying users are any users who posted an update after clicking the Reply button below a brand’s tweet. Mention ingMention ing users are any Twitter users whose tweets contain an “@username” in it. Tweets with @replies are also considered mentions.

Engagement

5

Lukasz Zelezny Sep 26 - Oct 26, 2015

2. Activities on particular days

Day with the most activity: Wednesday (average: 283.25 activities).

Day with the least activity: Monday (average: 97 activities).

The chart shows the average number of activities on particular days. Activities are considered to be any of the following: retweeting a tweetpublished by a brand, retweeting another user's tweet containing a mention of a brand, mentioning a brand in user tweets, replying to abrand's tweets, and favorites.

Engagement

6

Lukasz Zelezny Sep 26 - Oct 26, 2015

3. Activities at particular hours

Hours with the most activity: 3PM, 1PM, 4PM GMT (average: 16.42, 11.68, 10.81 activities) .

Hours with the least activity: 8AM, 5AM, 2AM GMT (average: 2.93, 3, 3.19 activities).

The chart shows the average number of activities at particular hours. As activity we consider: retweeting a tweet published by a brand,retweeting another user's tweet containing a mention of a brand, mentioning a brand in users tweets, replying on brand's tweets andfavorites.

Engagement

7

Lukasz Zelezny Sep 26 - Oct 26, 2015

Favorites

1,988 909

Retweets

1,581 152

Mentions

1,269 2,843

Replies

296 1,162

4. Types of users' activities

Twitter users can engage on a brand's profile in different ways. Their activities can also be visible to their followersand increase the "viral" reach of a brand's content. It is worth checking out which type of engagement was the mostpopular.

The following activities are considered to be retweets: retweets which are a brand's tweets and retweets of usertweets where the brand was mentioned. In the analyzed period there were:

Retweets (brand's tweets): 1,226 activities.

Retweets (users' tweets): 355 activities.

The chart presents the different ways, as a percentage, of engaging on a Twitter profile, such as: retweeting, mentioning, replying, andfavoriting.

Engagement

8

Lukasz Zelezny Sep 26 - Oct 26, 2015

Keep on publishing onKeep on publishing onWednesdays, SaturdaysWednesdays, Saturdays

On these days your tweets gained thehighest number of user activities.

The best time to engage yourThe best time to engage yourfollowers is at 8 AM GMTfollowers is at 8 AM GMT

Tweets at 8 AM GMT were mosteffective in regards to engagement.It's a good idea to tweet at this time.

Consider tweeting at 6 AMConsider tweeting at 6 AMGMTGMT

While users are engaging other Twitterprofiles at this time, you are hardlytweeting anything. See if you canmake it work for you too.

You gained fewer followers onYou gained fewer followers onSaturdays than on any otherSaturdays than on any otherdayday

On Saturdays we've noted asignificantly smaller average increasein the number of your followers. Youshould focus on other days whenplanning important marketing actions.

Users were more active onUsers were more active onyour profile on Wednesdaysyour profile on Wednesdaysthan on any other daythan on any other day

On these days, users more frequentlyretweeted your tweets, replied tothem, or mentioned you.

On Saturdays users were lessOn Saturdays users were lessactive than on any other dayactive than on any other day

Users were less eager to retweet yourtweets, reply to them, or to mentionyou on Saturdays.

Your followers were mostYour followers were mostactive at 12 PM GMTactive at 12 PM GMT

It's worth paying attention to what'shappening on your profile at this timeand to react quickly.

Your followers were lessYour followers were lessactive at 7 PM GMTactive at 7 PM GMT

At these hours we noted limitedinterest in your profile.

5. Sotrender tipscalculated for the data from Oct 26, 2015

Tips will help you evaluate all Twitter activities and understand what should be improved. They are based on data both from a given profileand from it's competitors, and computed at least once a week. The color of the tip suggests, whether the recommendation is positive(green), neutral (grey), or negative (pink). On this page you can see Sotrender tips related to Engagement.

Content

9

Cont entCont ent

Lukasz Zelezny Sep 26 - Oct 26, 2015

Replies

29 20

Retweets

43 42

Organic and promoted tweets

632 7

1. Types of brand’s tweets

Twitter enables its users to make use of different forms of communication. You can tweet about your own brand andit's activities, but also share information and tid-bits from other fields. It is good to test different types of tweets toincrease the effectiveness of brand communication.

The percentage of tweet type that have decreased: Organic tweets (by 1.1%) , Replies (by 40.82%) and Retweets(by 49.41%)

The chart presents the share of each type of brand tweets in a given period of time. Definitions of particular types of tweet: Organ ic/promoted tweetOrgan ic/promoted tweet is a post, which may contain photos, videos, links, and up to 140 characters of text. This message is postedto a profile, sent to followers, and is searchable within Twitter search. RetweetRetweet is a repost of someone else's Tweet. Twitter's Retweet feature helps you and others quickly share that a Tweet with all of yourfollowers. ReplyReply is any update posted by clicking the Reply button on a Tweet.

Content

10

Lukasz Zelezny Sep 26 - Oct 26, 2015

Oct 07, 2015 FREE Webinar. Deliver the perfect Social Media strategy!kerboo.com/join-free-webi… with @KerbooKerboo @AlexTachalovaAlexTachalova 8th Oct pic.twitter.com/uQj14CNuBk

Retweets

64Favs

12

Oct 21, 2015 Saw this on #natternatter : �One Minute Means #socialMediasocialMedianatter.com/posts/731559 pic.twitter.com/SR6r6iFX1x

Retweets

40Favs

9

Oct 21, 2015 Facebook’s Instant Articles Now Available to All iOS Users by…zelezny.link/CVsFj8 via @sejournalsejournal #seoseo pic.twitter.com/x9To3UC990

Retweets

34Favs

4

2. The best tweets of the brandBelow you can see up to 8 tweets from the brand that engaged Twitter users the most (and reached the highestActivity Index).

Activity Index is a collective, weighted rate of all activities performed within a Twitter profile. Activities such as admin's tweets, retweets,favs, replies and mentions have different weights and affect the value of the Activity Index.

Content

11

Lukasz Zelezny Sep 26 - Oct 26, 2015

Oct 14, 2015 10 Indispensible People Skills SEOs and Clients Must Practice Daily…zelezny.link/CRnqpM via @sejournalsejournal #seoseo pic.twitter.com/lagLIeMztf

Retweets

33Favs

4

Oct 21, 2015 Do You know @Natter_Com? Be an early adopter! Check out how profiles looks like on #natternatternatter.com/zelezny pic.twitter.com/NL132PmjtX

Retweets

30Favs

4

Oct 21, 2015 What is semantic search and why does it matter? zelezny.link/CW321Mvia @SEWatch pic.twitter.com/WtfETLx4Do

Retweets

28Favs

4

Oct 06, 2015 There's an app for that... 1980's vs. 2015 vine.co/v/evPXEPpTYDx #inin #fbfb

Retweets

22Favs

13

Content

12

Lukasz Zelezny Sep 26 - Oct 26, 2015

Oct 21, 2015 This morning I had great hanghout with @RoyHinkis from@Sim i larWebSim i larWeb. More about @Sim i larWebUKSim i larWebUK You will find here:zelezny.link/CVyPjQ…

Retweets

25Favs

7

Content

13

Lukasz Zelezny Sep 26 - Oct 26, 2015

The frequency of your tweetsThe frequency of your tweetsis optimalis optimal

Keep on tweeting with the samefrequency, because it's optimal foryou. Changing it might decrease theengagement of your followers.

You publish regular ly - that'sYou publish regular ly - that'sgreat!great!

It's essential to publish on Twitterevery day. As long as you havesomething interesting to say, ofcourse.

You should definite ly keep onYou should definite ly keep onadding adding #fb, #natter,#fb, #natter,#semrushlive#semrushlive

Tweets containing hashtags #fb,#natter, #semrushlive engaged usersbetter. We noted 11.89, 12.15, 13.39more activities on average.

Keep on adding tweetsKeep on adding tweetsconta ining videoconta ining video

During the last couple of weeks,Twitter users engaged the most onyour profile when you publishedtweets containing video. Try topublish more of them.

Think whether it's worthThink whether it's worthadding: #per iscopeadding: #per iscope

Tweets containing these hashtagsprovoked around 10.3 less activities.

Check the percentage share ofCheck the percentage share oflanguages on your profilelanguages on your profile

In the last 4 weeks you tweeted in 1languages: EN (536 tweets / 100%).Replies & retweets were not taken intoaccount. Maybe it's worth tweeting inthe lesser used language?

Keep on mentioning theKeep on mentioning thefollowing profiles:following profiles:@alextachalova, @ facebook ,@alextachalova, @ facebook ,@martinsherv@martinsherv

Tweets in which you mentioned thefollowing profiles: @alextachalova,@facebook, @martinsherv provokedabout 8.42, 11.09, 18 more activities.

Be careful while usingBe careful while usinghashtags: #inhashtags: #in

Tweets with them provoked about0.64 less activities.

Keep on mentioning theKeep on mentioning thefollowing profiles: @kerboo,following profiles: @kerboo,@uswitchuk in your tweets@uswitchuk in your tweets

Tweets containing mentions of thefollowing profiles @kerboo,@uswitchuk provoked about 5.09,9.09 more activities.

3. Sotrender tipscalculated for the data from Oct 26, 2015

Tips will help you evaluate all Twitter activities and understand what should be improved. They are based on data both from a given profileand from it's competitors, and computed at least once a week. The color of the tip suggests, whether the recommendation is positive(green), neutral (grey), or negative (pink). On this page you can see Sotrender tips related to Content.

Customer service

14

Cust om er ser viceCust om er ser vice

Lukasz Zelezny Sep 26 - Oct 26, 2015

Users' mentions

1,269 2,843

With reaction

15 12

Time of reaction (median)

0h 53m 0h 41m

1. Reaction to users' tweets

Social media means communication from both sides: from users and from brands. Users often take the opportunityto ask questions,make complaints, or just mention brands in their own tweets. It is good to react to all these opinions,dissipating the doubts and enhancing the positive signals.

The highest number of user mentions: 220 tweets (Oct 07, 2015)

The highest number of user mentions without reaction: 218 tweets (Oct 07, 2015)

We present the number of user mentions (where the name of the brand was mentioned) and how many of them received a reaction. Forthose that were reacted to, we calculate the median reaction time. It means that 50% were reacted to in this time or quicker.

Customer service

15

Lukasz Zelezny Sep 26 - Oct 26, 2015

@Paru lZeleznyParu lZeleznyParu l ZeleznyParu l Zelezny2121321213 followers2124521245 following2673826738 tweets

I'm at @CostaCof feeCostaCof fee w/ @lukaszzeleznyswarmapp.com/c/foXjncwMxkopic.twitter.com/tQuNOj6amX

Replies

0Retweets

11Favs

15

@Alchem ist900Alchem ist900Phi lom ena GabrielPh i lom ena Gabriel74117411 followers73647364 following2001120011 tweets

@BeingHussainANaBeingHussainANa @lebedeva170377lebedeva170377@husain_patel8husain_patel8 @HipHopHum ourHipHopHum our@LukaszZeleznyLukaszZelezny @MindScoutDKMindScoutDK @Metanoia100Metanoia100pic.twitter.com/IEva1zDshG

Replies

0Retweets

10Favs

12

@IAm Freedom ManIAm Freedom ManFreedom Man!Freedom Man!89068906 followers96879687 following83798379 tweets

Donald Trump Exclusive 60 Minutes Full InterviewTRUMPMMXVI.COM youtu.be/68aYETQX-Bw@Crash_MacDuf fCrash_MacDuf f @LukaszZeleznyLukaszZelezny@BrotherVetBrotherVet

Replies

0Retweets

10Favs

11

2. Users' mentionsBelow you can see up to 8 tweets from users that caused the most engagement in a selected period (and reached thehighest sum of activities).

Customer service

16

Lukasz Zelezny Sep 26 - Oct 26, 2015

@Paru lZeleznyParu lZeleznyParu l ZeleznyParu l Zelezny2121321213 followers2124521245 following2673826738 tweets

Love #Travel l ingTravel l ing with @LukaszZeleznyLukaszZeleznypic.twitter.com/xp11MQujO0

Replies

0Retweets

6Favs

13

@drshahrukhdrshahrukhSHAHRUKH FANZSHAHRUKH FANZBLOG™BLOG™9959299592 followers125125 following3580735807 tweets

SLAM the Tour News updates is out now!paper.li/drshahrukh/130… #SLAMTHETOURSLAMTHETOUR #SRKSRK@iam srkiam srk @hny Stories via @LukaszZeleznyLukaszZelezny

Replies

0Retweets

7Favs

9

@Sam ___HurleySam ___HurleySam HurleySam Hurley6060360603 followers3198031980 following2254722547 tweets

Experts Share #Sm al lBizSm al lBiz #SocialMediaSocialMedia Tips[@SEMrushSEMrush @martinsherv @olgaSEMrush@LukaszZeleznyLukaszZelezny ] buff.ly/1jnVZUxpic.twitter.com/sMNIzy1lIY

Replies

0Retweets

6Favs

10

@KerbooKerbooKerbooKerboo14211421 followers10881088 following48854885 tweets

.@LukaszZeleznyLukaszZelezny recommends to use @hootsu i tehootsu i teto manage your #sm msm m accounts in a more intelligentway

Replies

0Retweets

7Favs

8

@OlgaSEMrushOlgaSEMrushOlga AndrienkoOlga Andrienko30173017 followers19231923 following97129712 tweets

Social Media Tip for #Sm al lbizSm al lbiz : Use Google Analytics!@Mart inShervMart inSherv @LukaszZeleznyLukaszZelezny @Sam ___HurleySam ___Hurleyblab.im/pgm0fq #blabblab

Replies

0Retweets

4Favs

11

Work of administrator

18

Wor k of adm inist r at orWor k of adm inist r at or

Lukasz Zelezny Sep 26 - Oct 26, 2015

Tweets

632 7

Replies

29 20

Retweets

43 42

Favorites

282 234

1. Administrator’s activities

In the analyzed period, the administrator performed 986 activities. It is 303 less (24%) than in the last analogousperiod.

The highest number of activities: 70 (Oct 15, 2015)

The lowest number of activities: 8 (Oct 17, 2015)

The chart describes administrator’s activities, divided into different types of actions. Activity includes the following: tweeting, replies toothers tweets, retweets, and favorites.

Work of administrator

19

Lukasz Zelezny Sep 26 - Oct 26, 2015

2. Administrator’s activities: days of the week

Day with the most activity: Wednesday (average 46,75 activities)

Day with the least activity: Sunday (average 18 activities)

The chart describes administrator’s activities on different days of the week. Activity includes the following: tweeting, replies to otherstweets, retweets, and favorites.

Work of administrator

20

Lukasz Zelezny Sep 26 - Oct 26, 2015

3. Administrator’s activities at particular hours

Hours with the most administrator activity: 11AM, 10AM, 3PM GMT (average: 2.55, 2.29, 2.13 activities).

Hours with the least administrator activity: 7AM, 3AM, 9AM GMT (average: 0.23, 0.39, 0.42 activities).

The chart describes administrator’s activities on different hours Activity includes the following: tweeting, replies to others tweets, retweets,and favorites.

Work of administrator

21

Lukasz Zelezny Sep 26 - Oct 26, 2015

Change the link to yourChange the link to yourwebsite , it probably doesn'twebsite , it probably doesn'tworkwork

The link to your website seems to beincorrect. Check it, and make sure thatit's working.This is the link we'vechecked:uk.linkedin.com/in/seomanagerl…

You added a descr iption ofYou added a descr iption ofyour profile . Very good!your profile . Very good!

The field with your description is notonly displayed on your profile, it isalso used as a main search key onTwitter. Furthermore, it is indexed byGoogle. Conference Speaker, Head ofOrganic @uSwitchUK, Author #SEOPPC & Social Media,Traveler (UK,FarEast...

You've inc luded informationYou've inc luded informationabout your location. Well done!about your location. Well done!

Twitter's users can easily locate yourheadquarters / business area : London

You added a photo to yourYou added a photo to yourprofile . Great!profile . Great!

Your profile photo is correctlydisplayed in the browser and in thecentral part of your profile.

You added your ownYou added your ownbackground photo. That'sbackground photo. That'sgood!good!

Your profile is more personalized.

You've a llowed tiling on yourYou've a llowed tiling on yourbackground photobackground photo

Twitter will automatically tailor yourphoto for bigger screens by copyingit. Remember though that yourbackground should be adjusted to betiled.

Your tweets can identify theYour tweets can identify thelocation where they werelocation where they werepublishedpublished

Consider that it might be worthchanging, as it strongly depends onthe style of your brand and itsmarketing strategy.

Your tweets are publicYour tweets are public

Every Internet user can read yourtweets because all of them are public.

4. Sotrender tipscalculated for the data from Oct 26, 2015

Tips will help you evaluate all Twitter activities and understand what should be improved. They are based on data both from a given profileand from it's competitors, and computed at least once a week. The color of the tip suggests, whether the recommendation is positive(green), neutral (grey), or negative (pink). On this page you can see Sotrender tips related to Profile's settings and Admins's work.

Comparison

22

Com par isonCom par ison

Lukasz Zelezny Sep 26 - Oct 26, 2015

Comparison

analyzed periodanalyzed period26.09 - 26.10.201526.09 - 26.10.2015

previous periodprevious period26.08 - 26.09.201526.08 - 26.09.2015

ReachNumber of followers 40,343 40,668

EngagementMentions 1,269 4,112

Retweets (brand’s tweets) 1,226 1,378

Retweets (user’s tweets) 355 552

Favorites 1,988 2,897

Replies 296 1,458

Customer serviceMentioning users 1,269 4,112

With reaction 15 27

Time of reaction (median) 0h 53m 0h 41m

Work of administratorTweets 632 639

Replies 29 49

Retweets 43 85

Favorites 282 516