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Utilizing LinkedIn as a Power Sales Tool. Presented by: Valarie Sparks of. Heads in Beds Poll. Group? Business Transient? Tour and Travel? Leisure?. New Contacts Feature. http://contacts.linkedin.com. Continual Network Engagement. LinkedIn profile no longer solely a resume - PowerPoint PPT Presentation
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Utilizing LinkedIn as a Power Sales Tool
Presented by:
Valarie Sparks
of
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Heads in Beds Poll
• Group? Business Transient? Tour and Travel?
• Leisure?
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New Contacts Feature
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http://contacts.linkedin.com
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ContinualNetwork Engagement
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LinkedIn profile no longer solely a resume
“The LinkedIn profile has evolved and the people reaping the most benefits are the ones that have transformed their profiles from a resume into a business portal. Your profile should be used as a resource, not a resume.” – Koka Sexton
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LinkedIn Lingo
• 1st, 2nd 3rd Degree Connections
• “LinkedIn Member” search results
• “Group” next to someone’s name on profile
• Request to connect
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LinkedIn Lingo (Cont’d)
• LinkedIn Inbox
• Homepage
• InMail
• LinkedIn Groups – Start Discussions/Read Discussions/Start Own Group?
• Paid vs. Non Paid Membership
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LinkedIn Profile
Why do you and your organization matter?
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LinkedIn Company Page
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Four Places of Prime Real Estate on the LinkedIn Profile
•Photo
•Headline
•Summary
•Experience (Rich Text Media)
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LinkedIn Etiquette 101
• Do not send a request to connect unless a mutual relationship of value has been established
• Personalized each invitation (6 steps required each time)
• Do not use the site to spam or promote – don’t make it about YOU.
• Do not ask for a recommendation unless you’ve sent one.
• Don’t endorse someone for a “generic” skill.
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Personalizing Invitations
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Accepting Stranger Requests
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New Biz Development
• I’m Going on a Trip, Who am I going to See?
• Target Accounts by Vertical Market
• Target Accounts by Geographical Market
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Social Intelligence Gained from Viewing a Profile Before Speaking
• Proper Spelling of Name
• Rapport Building Information
• Shared Connections
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Critical Settings
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Burning Questions