How to use LinkedIn as an effective marketing tool

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How to Use LinkedIN as an Effective Marketing Tool


Who uses LinkedIN?

Who adds network connections after they’ve met a new contact at a networking event?

Who are not sure what next to do within LinkedIN ?

Or how to use it?


1. How LinkedIN Promotes You

Home Page


1b. How LinkedIN Promotes You (cont.)

Weekly Email Updates


2. Promoting Yourself – Online CV


2b. Promoting your Business Name


3. Building your Network Connections

Introductions thru 1st or 2nd

degree contacts

Send Messages to 1st degree contacts


4. Research or Target MarketBy People, Companies, Roles, Industries, 1st, 2nd or 3rd Network Connections


5. Be Listed as a Service Provider


6. Promote Your KnowledgeJoin Discussions Groups


7. Establish Yourself as an Industry Expert

Answer Questions


8. Attend or Promote Your Own Events

Google Page 1

Sometimes No. 1 spot


9. Promoting Yourself Further

Link in 3rd Party Applications:

– Wordpress

- Twitter

- CRM etc.


Questions? / How We Can Help You

1. One to One Consultancy : LinkedIN Training, : Social Media Strategy

2. Classroom Training: Social Media Entry Level - Aimed at those wanting to know more but not sure on how to get started.- Hands On Workshops

: Social Media Advanced Level - Aimed at those wanting to supercharge their social media strategy & take

it to the next level!