Embed Size (px)
Citation preview
LOGO
The Traders Magazine (TRA) logo allows for consistent recognition of communications. The identifi er only consists of the words “Traders Magazine”.
“Traders Magazine” is written upper-case letters. “Traders” is in red (C00, M100, Y100, K00). “Magazine” is gray (K70), and it is written vertically equal to the height of the copy “Traders”.
STAGING AREAThe minimum unobstructed area in which the logo should sit is equal to 1x the height of the logo. The identifi er should sit in a prominent position but not necessarily at the top of the page.
SIZE CONSTRAINTSLogos should never appear any smaller than 1.325 inch wide.
SPECIAL REQUIREMENT FOR BRANDING IN COPY“Traders Magazine” is written in small caps rather than italics when used in copy throughout all marketing materials. Please see issues of Traders Magazine for reference.
DESCRIPTOR/LOGO’S TAGLINE
The Magazine for Securities Industry Professionals
FONTS
The Traders Magazine graphic standards includes the following typefaces: Bodoni, A Garamond, Stone Sans and Charlotte Sans
Typeface
Logo Bodoni BE Condensed Charlotte Sans Medium
Body Copy A Garamond Regular Clarendon Light
Headline Stone Sans Semibold
Callouts/Subheads/Sidebars
Charlotte Sans Book
X
X
X
COLOR PALETTE: PRIMARY COLORS
Color Sample
4-Color C00, M100, Y100, K00*
C00, M00, Y00, K70
PMS 485 877
Web Color ed1c24 666666
COLOR PALETTE: SUPPORTING COLORS
Color Sample
4-Color C56, M38, Y33, K02
C06, M09, Y23, K00
C88, M65, Y33, K02
PMS 7544 7500 648
Web Color 7a8c98 eee1c5 366085
*Traders Magazine logo colors
CONTACT INFORMATION
Traders Magazine (TRA) www.TradersMagazine.com
One State Street Plaza, 27th Floor · New York, NY 10004
PUBLISHER Kenneth Heath (212) 803-8273 [email protected]
MARKETING MANAGER Jim Huber (212) 803-8681 [email protected]
ADVERTISING SALES MANAGER Jeff Kohl (212) 803-8211 [email protected]
ADVERTISING SALES MANAGER Mike Moran (212) 803-8327 [email protected]
EDITORIAL DIRECTOR Michael Scotti (212) 803-8366 [email protected]
EXECUTIVE EDITOR Peter Chapman (212) 803-8379 [email protected]
EXECUTIVE DIRECTOR OF CREATIVE SERVICES Sharon Pollack (212) 803-8489 [email protected]
CREATIVE DIRECTOR, EDITORIAL James Jarnot (212) 803-8815 [email protected]
ART DIRECTOR, EDITORIAL Nikhil Mali (212) 803-8851 [email protected]
CREATIVE DIRECTOR, MARKETING Paul Vogel (212) 803-8832 [email protected]
SR. ART DIRECTOR, MARKETING Vicky Heinlein (212) 803-8591 [email protected]
PRODUCTION DIRECTOR Deborah Kim (212) 803-8952 [email protected]
This graphic standard guide is the property of SourceMedia and may not be reproduced or distributed except by authorized personnel.
© 2008 SourceMedia
VERSION 2.0
GRAPHIC STANDARDS GUIDE
STANDARD TYPOGRAPHY, PAGE LAYOUT AND DESIGN ELEMENTS
The Magazine for Securities Industry Professionals
2008 media planner]
ABOUT TRADERS MAGAZINE
Traders Magazine publishes unparalleled cov-erage of the entire trading process, including equities and options, major trends, fi nancial industry news, executive profi les and cut-ting edge technology developments that keeps Wall Street “running.” Read by C-Level Executives, Senior Management, Head Traders, Managing Directors, Partners and Portfolio Managers, Traders Magazine directly reaches the purchasing decision makers. Need solid proof, check our BPA statement and indepen-dent research reports.
The offi cial publication of the Security Traders Association (STA), Traders Magazine includes pictorial coverage of our readers with their col-leagues, clients and prospects at STA affi liate events in every issue.
AUDIENCE
Traders Magazine Readers Are Fiercely Devoted: 100% Personal Direct Request from Recipient
The average respondent:
Has been subscribing to Traders Magazine for 6 years
Spends 47 minutes reading a typical issue
Passes their copy onto 4.1 other readers
75.5 % C-Level Executives, Senior Management, Head Traders, Managing Directors, Partners and Portfolio Managers*
This exclusive audience is deeply involved in the purchase of technologies and is personally involved in the selection of a broad array of systems and services.
The Magazine for Securities Industry Professionals
• Florida • Mid-Atlantic
www.tradersmagazine.com APRIL 2008
>> Soft Dollar Disclosure Expanding >> Pershing & Fidelity Eyeing Prime Brokerage>> Soft Dollar Disclosure Expanding >> Pershing & Fidelity Eyeing Prime Brokerage
For over 40 years, TRADERS MAGAZINE has been the leading information source for the entire trading process including:
Equities and options
Major trends and cutting-edge technology
Financial industry news
Executive profi les
TRADERS MAGAZINE is the leading information source, and we continue to evolve in meeting the needs of the Institutional Trading Community. With online brand extensions, unique and exclusive editorial coverage and integrated solutions, TRADERS MAGAZINE is always working to better serve the needs of our loyal audience.
For over 40 years TRADERS MAGAZINE has been the leading
Leadership Quality #1Providing Industry Leading Business
Solutions Since 1967
LEADERSHIPQUALITIESThe
of
www.tradersmagazine.com
In the Institutional Trading Community, one name stands above all the rest as the leading information source for the buy and sell side.
In the Institutional Trading Community, one name stands above all the rest as the leading information source for the buy and sell side.
