Video Product Perfection

8/10/2019 Video Product Perfection

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Terms and Conditions

LEGAL NOTICE

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aurate due to the ra"idl' han&in& nature o# the Internet(

)hile all attem"ts have been made to veri#' in#ormation "rovided in

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omissions$ or ontrar' inter"retation o# the sub*et matter herein(

An' "ereived sli&hts o# s"ei#i "ersons$ "eo"les$ or or&ani+ations

are unintentional(

In "ratial advie boo,s$ li,e an'thin& else in li#e$ there are no

&uarantees o# inome made( eaders are autioned to re"l' on their

o%n *ud&ment about their individual irumstanes to ataordin&l'(

This boo, is not intended #or use as a soure o# le&al$ business$

aountin& or #inanial advie( All readers are advised to see, servies

o# om"etent "ro#essionals in le&al$ business$ aountin& and #inane

#ields(

.ou are enoura&ed to "rint this boo, #or eas' readin&(


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Table O# Contents

0ore%ord

Cha"ter 1

2ideo Produt 3asis

Cha"ter 2

Choosin& .our Tar&et 4ar,et And 5ub*et

Cha"ter /

2isuali+e .our Com"lete Produt$ )rite .our 5ri"t

And Obtain Gra"his

Cha"ter 6

Choose And Learn .our Editin& 5o#t%are

Cha"ter 7

-eord Audio

Cha"ter 8

Assemble 2ideo

Cha"ter 9

5u""l' A 5am"le And 4a,e It 2iral

Cha"ter:

Launh .our 0inal Produt

)ra""in& ;"


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0ore%ord

ideo "roduts are another %a' o# reatin& "rodut a%areness and

"romotin& one


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Cha"ter 12ideo Produt 3asis

5'no"sis

;sin& this innovative tool there is a "lat#orm available to reatin&

ontent$ video editin& and deliverin& a #inished video "rodut #or

various mediums o# e="osure(

0or the online mar,eter %ho ost onerns are hi&h on the "riorit'

list$ this #orm o# reatin& material to "romote the intended item an

be >uite a %elomed res"ite( In almost all ases the video "rodut an

be om"etitivel' ost e##etive and de#initel' hea"er that other tools

#or "romotional use(


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The 3asis

There are several mediums that an be used to "romote an

or&ani+ation$ a "rodut or a servie and video "rodution is *ust one

o# them( Creatin& the a%areness #or the "rodut is the "rimar' reason

this tool is hosen(

3ein& an aessible #eature that an be used #rom television

advertisements to internet ommerials and viral videos this tool is

innovative enou&h in its ma,eu" to ater to all mediums o# sourin&

the relevant in#ormation(

4ainl' desi&ned #or internet home based businesses it is a tool %here

interation %ith the audiene throu&h visual "resentations is its ,e'

#eature(

3ro,en into t%o si&ni#iantl' di##erent t'"es o# video "rodution are

the transational and the re#erene st'le( The transational video

"rodution st'le is mostl' meant to "romote a "rodut %ith the

intention o# ma,in& a sale( 0or the re#erene based video "rodut the

idea is to &et the vie%er to navi&ate #urther into the %ebsite to vie%

more in#ormation(

ideos are also &reat searh en&ine avenues thus usin& these tools

%ould ensure the site is "rominentl' #eature %hen onnetive or

similar sub*ets are ,e'ed into the s'stem(


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Cha"ter 2Choosin& .our Tar&et 4ar,et And 5ub*et

5'no"sis

;sin& the video "rodution st'le the individual an e##etivel'

"romote the business endeavor "lanned( This method thou&h

om"arativel' ne% to the online internet mar,et it is #ast "rovin& its

%orth in terms o# bein& e=tremel' bene#iial in reatin& the

a%areness o# the "rodut to%ards its tar&et audiene(


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.our 4ar,et

One o# the bi&&est and most e##etive advanta&e o# the video

"rodution is that it allo%s the ontent to be visuall' "resentedthere#ore ma,in& a learer im"at on the tar&et audiene %hen

om"ared to other tools available #or online mar,etin&(

The sub*et matter is also ver' im"ortant as this should be

somethin& that the tar&et audiene %ould be interested in bein& a

"art o#(

isual e="lanations aom"anied b' visual e##et is al%a's more

im"at#ul in deliverin& an' messa&e desi&ned es"eiall' i# it is #or

mar,etin& "ur"oses(

3ein& able to &et the video "rodut to the end tar&et audiene an

ideall' be done %ith "ro"er assistane #rom established om"anies

handlin& suh business "romotion st'les(

These entities usuall' are ver' a"t in bein& able to &et the video

"rodut to the distributorshi"s that %ill hel" #urther the e="osure

#or the "rodut(

I# the video "rodut is suitable as an e=hibition tool #or the

business entit' then the om"anies "romotin& them %ill tar&et

businesses that "riorities suh "romotional st'les(

ideo "rodut have been able to suess#ull' "ith revenue earnin&


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"ros"ets #or various t'"e o# business st'les and it usuall' &ets the

desired attention #aster than other more onventional tool an(

Ta""in& into the tar&et audiene se&ment that s"ends most o# theirtime in the om#orts o# their home$ throu&h the various di##erent

media "lat#orms available$ is also another %a' to &et the video

"roduts ontent to the masses(

)hen it omes to sub*et matter there %ould be a ver' %ide hoie

base to hoose #rom as the "ossible tar&et audiene varies &reatl'(


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Cha"ter /2isuali+e .our Com"lete Produt$ )rite .our 5ri"t And

Obtain Gra"his

5'no"sis

Ever' business venture has to start %ith a basi idea and video

"roduts are no di##erent( 3e#ore a video "rodut is launhed there

are a lot o# onnetin& issues that should be addressed to ensure the

"rime tar&et audiene is reahed and the material used to reah them

is suitable and e##etivel' desi&ned(


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isuali+e

In order to suess#ull' desi&n and reate the ontents o# a video

"rodut$ the individual has to #irst have an idea o# the end resultse="eted(

)ith this #irml' in mind it %ould be easier to soure #or and a""l'

the ri&ht tools to start ma,in& the video "rodut itsel#( )hen the

video outline has been deided the ne=t ste" %ould be to start

%ritin& the sri"t #or the video ontent(

5ri"t %ritin& an be done b' almost an'one even a novie but i#

the individual is serious about &ettin& the best "ossible e="osure

#or the "rodut "erha"s onsiderin& more "ro#essional e="ertise

ma'be more bene#iial(

Those %ith the e="ertise %ill be able to better desi&n sri"t ontent

that %ould diretl' im"at the vie%er and this should be the ideal

im"at sou&ht(

e"endin& on the t'"e o# "rodut$ business or servie bein&

#eatured in the video "rodut$ the sri"t desi&ned should be able to

re#let the idea behind the "rodut learl' and e##etivel'( The st'leo# the desi&n %ould have to suit the ontent and messa&e intended

#or the vie%in& "ros"ets(

4a,in& use o# &ra"his to enhane the ontent st'le o# the video


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"rodut is another %a' o# reatin& as e=itin& "rodut( )henever

there is e=tensive use o# &ra"his the end "rodut is usuall' more

e=itin& and visuall' attrative(

This is %h' most %ell desi&ned video "rodut ma,es it a "oint to

inlude &ood &ra"his into their desi&ns( 3esides bein& attention

&rabbin& it is also a &reat interative st'le tool that &ets the senses

o# the vie%er alerted to the intended messa&e(

Cha"ter 6


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Choose And Learn .our Editin& 5o#t%are

5'no"sis

There are several reasons %h' there is a need to understand the

various as"ets o# hoosin& and learnin& about editin& so#t%are(

Choosin& the best editin& so#t%are to assist in editin& e=erises %ill

ensure the end video ontent %ill be #it #or vie%in& and "romotional

"ur"oses(


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The Tools

Elements li,e ensurin& the editin& so#t%are hosen should be able to

onvert the im"orted video material into other #ormats that areavailable to the "artiular tar&et audiene #or "ortable devies that

are used to read the video material(

3ein& able to edit material suh as uttin& and mer&in& "arts o# the

ori&inal material to ustom #it the re>uirements should be e="lored

#or its merits(

Not all vie%ers %ould need the same ontent thus the need to edit to

ustom #it the needs o# the nihe tar&et audiene( There are also

editin& so#t%are that allo% #or the e="ort and im"ort o# video #iles

that an be diretl' lin,ed to the om"uter #or eas' aess(

This then beomes a &ood advanta&e as there is no #urther need #or

an' other ,inds o# "lu&-ins and do%nloads( 3ein& able to add in e=tra

e##ets an also be #ailitated %ith editin& so#t%are that "rovides #or

this #eature(

Im"rovin& the >ualit' o# the video an also be done %ith the use o#

&ood and om"atible editin& so#t%are(

Choosin& editin& so#t%are that allo% #or si+e ad*ustments and

&ra"his to reate material that is suitable #or smaller sreens suh asmobile "hones should also be seriousl' e="lored(

This is mainl' due to the #at that mobile "hones are a #ast and

e##etive tool #or advertisin& an'thin& and ever'thin& instantaneousl'(


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ememberin& to %atermar, an'%here to ensure "rotetion #or the

video o"' %rite o%nershi" is im"ortant(

;nderstandin& all these im"ortant "oints %ill ertainl' hel" the

individual to ,ee" an in#ormed &ras" on ever' as"et o# the video

"rodut


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Cha"ter 7-eord Audio

5'no"sis

The "roess o# learnin& ho% to reord audio is reall' not ver' di##iult(

Bo%ever one must be e>ui" %ith the ri&ht tool and some ,no%led&e

o# ho% itualit'

miro"hone or in"ut devie$ a om"uter %ith a sound ard and an

audio reordin& so#t%are( )ith these tools$ one should be able to

ommene the audio reordin& session(


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li" sounds and an' "art an be aessed b' "ressin& the "la' button(

)hen the overall ontent and "resentation has reahed the

satis#ator' level then the sho% sounds an be sent out %ith the

e="ort button at the to" o# the sreen to e="ort in 4P/$ )A or )4A

#ormat(


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Cha"ter 8Assemble 2ideo

5'no"sis

Assemblin& a video #or enhanement o# the business a%areness

e=erise is another e##etive %a' o# &ettin& the "rodut to the

attention o# the tar&et audiene intended( This an be done %ith a

#e% sim"le ideas that should be inor"orated into the video

"resentation desi&n(


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The isuals

0irst a deision should be made on %hat ,ind o# video "resentation isto be reated( etails suh as the t'"e o# tar&et audiene it is tar&eted

#or( 5uh in#ormation %ill ran, in more relevant searhes and "rovide

relevant in#ormation #ields on the "a&e "osted(

The tools needed %ould inlude di&ital "hotos and musi$ video

slidesho% so#t%are suh as slidesho% builder #or %indo%s or

0antasho% #or 4a and .ouTube or 0aeboo, aounts %here

re&istration is #ree( The #ollo%in& are some ste" to hel" in the "roess

o# ma,in& a video slide sho%

Addin& "hotos and musi - o%nload and install slide sho%

builder delu=e so#t%are and %hen this has been launher enter

advane mode and start #rom or&ani+e tab( Then im"ort #avorite

"hotos$ videos$ musi to the stor' board and an' other dis"la's to be

inluded in the "resentation( I# there is an' need #or it$ li, media

soures #or edit "ur"oses(

Chan&in& "hoto transitions a#ter im"ortin& the "hoto and video

material$ random transitions %ill automatiall' be a""lied( Bo%ever

han&es an be made to the "hoto transition b' li,in& the transition

thumb on the stor' board and seletin& the desired transition #or the

eventual dialo& "hase( An auto s'stem an also be aessed i# the

individual does not #an' settin& the transitions "ersonall'(


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5ave video to 4P6 &o to the reate tab and in the out"ut #ormats

dro" do%n list$ selet 4P6 as the "revailin& video #ormat( ;"on

aessin& this li, start and this %ill save the video #or the hosen

"lat#orm( I# there is a need to ustomi+e the video the o"tions buttonan be li,ed thus &ivin& the individual other o"tions(


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Cha"ter 95u""l' A 5am"le And 4a,e It 2iral

5'no"sis

A#ter desi&nin& and %or,in& on the video the end result that is read'

#or vie%in& should no% be made available to the tar&et audiene as

e##iientl' and as >ui,l' as "ossible( There are various %a's to

ahieve this and one o# them is b' &oin& viral(


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The 3u++

I# the intention is to use a##iliates and other su""ortin& hel" to &et

the video to a tar&et audiene that annot be reahed b' theindividualue 'et attention

&rabbin& %ill also &et an'one and ever'one e=ited and %antin& to

vie% the material #or themselves(

It %ill also ensure more "eo"le %ill share the said video %ith


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others( The basi idea behind &oin& viral is that the video beomes

a "ro"ert' so hot that ever'one %ants to be "riv' to its ontent at

all ost(

There#ore one should al%a's ,ee" in mind this #at %hen desi&nin&

the ontent( 5ome ma' thin, this %ould mean that there is a need

#or bein& bi+arre in the st'le or ontent but it reall' means the

video needs to stand out i# the massive attention is to be en&a&ed(

Cha"ter :


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Launh .our 0inal Produt

5'no"sis

3ein& able to suess#ull' launh a "rodut does not neessaril'

means havin& a lot o# #an#are or a bi& bud&et( There are %a's to be

able to do this es"eiall' online %ith om"arativel' minimal ost and

de#inite *ust as e##etivel'( There#ore it is "ossible to launh a "rodut

%ith a small bud&et and the ,no%led&e o# tools that ould assist and

enhane the e=erise(

Gettin& It Goin&


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)ra""in& ;"

Creatin& the "ere"tion o# ade>uate levera&e and a"itali+in& on it is

another %a' to ensure o"timal launh results( The levera&e used

should ideall' be based on the one"t o# usin& little to &ain muh$

%hih is "ossible throu&h the use o# some internet mar,etin& tools(

Gettin& hel" #rom all soures available$ es"eiall' #rom %ithin the

e=tended irle %or,in& on the launh %ould e##etivel' ontribute tothe a&enda bein& onvenientl' "ublii+ed( Publiit' es"eiall' %hen it

is o# the "ositive nature is al%a's a &reat ro%d "uller(

5ettin& the "ae #or the interest #or the "rodut #eatured in the video

%ould &enerall' 'ield &ood results(


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Video Product Perfection