VMWARE MASTER SERVICES COMPETENCIES GUIDE · VMware Solution Competencies are a first step in a partner’s achievement of sales and technical expertise in VMware virtualization and

©2019 VMware, Inc.

VMWARE MASTER SERVICES COMPETENCIES GUIDEQ3 FY2020

Confidential │ ©2019 VMware, Inc. 2

TABLE OF CONTENTS

VMWARE PARTNER COMPETENCIES

01 VMWARE MASTER SERVICES COMPETENCIES BENEFITS

03

VMWARE MASTER SERVICES COMPETENCIES02

RESOURCES04

• Competencies Overview

• VMware Master Services Competencies • Benefits Overview

• Cloud Management and Automation

• Data Center Virtualization

• Network Virtualization

• Digital Workspace

Monetize your investment

• Partner Credit Transfer Program

• VMware.com Recognition

Capability Building

• Education Discounts

• CAL Academy Priority Nomination

• Livefire Priority EnrollmentBrand Recognition

• VMware Cloud on AWS

• The Different Partner Competencies

• Master Services Badges

• Press Releases

• Partner Locator Listing

• Early access to SET

• Additional NFR Licenses

• Partner Technical Advisory Board Priority

• VMware Learning Zone

• Customer Reference Process

• Customer Reference Forms


Partner Competencies

Master Services Competencies

MSC Benefits Resources

VMware Master Services Competencies Guide


Table of Contents

Overview

VMware MasterServices

Competencies

The Different Partner

Competencies

OverviewVMware Partner Competencies recognize sales and technical proficiency, delivery expertise and customer success for next-generation VMware solution areas. Achieving a VMware Partner Competency allows you to strengthen your services capabilities, and unlock valuable partner benefits including:

PARTNER COMPANY TRAINING• Services resources and IP and other enablement• Design, delivery, and implementation knowledge

building and expertise

DIFFERENTIATION WITH CUSTOMERS AND PROSPECTS• Greater customer and market visibility • Higher awareness with the VMware Field

for customer opportunities• Recognition of expertise through badging

to drive customer interest and confidence

VMware Solution Competencies and Master Services CompetenciesVMware offers partners two types of competencies: Solution Competencies and Master Services Competencies:

SOLUTION COMPETENCIES

VMware Solution Competencies are a first step in a partner’s achievement of sales and technical expertise in VMware virtualization and cloud computing solutions.

Solution Competencies are achieved at the organizational level. They include sales training as well as both pre- and post-sales technical trainings.

MASTER SERVICES COMPETENCIES

VMware Master Services Competencies require achieving advanced technical certifications and proof of high-level service capability and expertise as validated by your customers.

Unlike Solution Competencies, a partner organization must demonstrate services delivery experience and capability by providing three customer references for recently completed projects in order to achieve a Master Services Competency (in addition to meeting the training requirements.)

GROW SHARE OF WALLET• Increased deal sizes and services growth• Accelerated time-to-market in emerging

VMware solution areas

More information about VMware Partner Competencies and how to get started is available in the Resources section of this guide.

http://www.vmware.com/partners.html?apex/page?name=myprogram.competencies


Increased Education Discounts¹

Access to additional Not for Resale (NFR) licenses

Priority enrollment in VMware Livefire²training and the VMware Center for Advanced Learning (CAL) Academy³

Early access to new and under development Solution Enablement Toolkits (SETs)

Promotion of company achievement with a Master Services Competency badge to display online and in written materials

Customer & VMware Field visibility including badging and a press release announcing Master Competency achievement

Inclusion of the Master Service Competency on your VMware Partner Locator listing (allows your company to appear in customer searches for partners with MSC expertise

VMware Master Services Competencies (MSC)

VMware Master Services Competencies are designed to validate your company’s capacity to deliver services related to specific VMware technologies and designate a progression from competent to highly capable. Your organization attains a Master Services Competency by: 1) having the required number of individuals achieve a set of advanced, solution-specific VMware certifications and bages 2) submission of customer references. Specific requirements are available on each Master Services Competency page in this guide.

How Your Certifications Help Your Company

The partner organization achieves a Master Services Competency when the required number of individuals complete the solution-specific certifications and/or badges. These certifications stay with a partner individual throughout VMware partner engagement.


¹50% discount for on-demand training, 40% discount for instructor-led training, and 30% discount on onsite training. ²A multi-day course designed to speed VMware-driven infrastructure design and implementation readiness. ³Offered through VMware Professional Services.

Partners that successfully achieve the Master Services Competency unlock a set of benefits designed to help strengthen expert ise to drive future services growth and deepen customer relationships.

THE VALUE OF ATTAINING A MASTER SERVICES COMPETENCY

For more information visit VMware Partner Competencies Page

Overview


Competencies


Competencies

VMware Master Services Competencies Guide Partner

CompetenciesMaster Services Competencies


Table of Contents

http://www.vmware.com/partners/partners.html?apex/new_nfr_portal_page






Overview


Competencies


Competencies

VMWARE SOLUTION COMPETENCIES VMWARE MASTER SERVICES COMPETENCIES

Attaining a Solution Competency enables partners to gain proficiency in selling VMware solutions. A Solution Competency includes sales, pre-sales and post-sales technical expertise to help partners prepare to sell VMware solutions. Solution Competencies help partners achieve higher program levels in the Solution Provider program as well as open access to rebates (for select VMware products).

Master Services Competencies (MSCs) are built upon attainment of advanced-level certifications and submission of customer references to help identify, validate and promote VMware’s most services-capable partners. They demonstrate a partner moving from ”competent to capable” and unlock valuable resources and recognition to extend the partner’s services capability, differentiate expertise and help drive more services revenue.

A first step in the resell journey and focused on providing VMware solution sales and deployment insights

Required for progression to Enterprise Solution Provider and program compliance at Enterprise and Premier levels

Unlocks Solution Rewards rebate access

Unlike Solution Competencies, Master Services Competencies are NOT required for program progression and compliance

Training (VMware Advanced Certifications) + Customer References

Key to driving higher-level and more services business

EXAMPLE: Server Virtualization Solution Competency EXAMPLE: Cloud Management and Automation Master Services Competency

VSP-SV

1-hour eLearning(online, no

cost)

VTSP-SV

3.5-hour eLearning(online, no

cost)

SV Technical Post Sales

Server Virtualization Post-Sales Accreditation:vSphere 6.7OR

Server Virtualization Post-Sales Accreditation:vSphere 6.5ORVCP6.5-DCVOR

VCP6-DCV

VMware Certified Professional (VCP)

VCP-CMA

VMware Certified Advanced Professional (VCAP)

VCAP-CMA

A. Training

B. Customer References

Partner companies need 5 certified individuals with at least 2 certified in Advanced Professional level.

3XThree Customer References required to validate experience and expertise in the specific VMware Solution area associated with a Master Services Competency.For more information visit the Partner Central VMware Partner Competencies Page




Table of Contents




VMWARE MASTER SERVICES COMPETENCIES


CLOUD MANAGEMENT AND AUTOMATION MASTER SERVICES COMPETENCY

The Cloud Management and Automation Master Services Competency is a designation of expertise in VMware’s Cloud Management andAutomation solutions and services delivery. Achieving this helps improve customer credibility and validates a deep understanding of cloudmanagement design principles and methodologies, and possession of the skills necessary to leverage best practices to provide a scalable andreliable virtualization platform for your customers.

REQUIREMENTS

VCP-CMA


VCAP-CMA


Partner Organizations need 5 certified individuals, with at least 2 individuals certified in Advanced Professional level.

SOLUTION ENABLEMENT TOOLKITS (SETs)Grow your revenue with Cloud Management and Automation SETs

GETTING STARTEDCloud Management and Automation MSC on Partner University. Partner ID required

A. Training


Three customer references required; submitting these validates experience and expertise in Cloud Management and Automation solution design and delivery3X

SOLUTION: VMware vRealize for Cloud SolutionsProducts: vRealize Suite™, vCloud Suite™, vRealize Automation™, vRealize Business for Cloud™, VMware vRealize Infrastructure Navigator™, VMware vRealize Operations™, VMware vRealize Application Management add-on, VMware vRealize Log Insight™, VMware vRealize Business for Cloud™




Table of Contents


Cloud Management

and Automation

Data Center Virtualization

Network Virtualization

Digital Workspace

VMware Cloud on AWS

Customer Reference

Process

Customer Reference Forms

https://www.vmware.com/partners.html?apex/page?name=set.hybrid

https://vmware.my.salesforce.com/apex/PRMPartnerUnivTab?stURLmLa=https://mylearn.vmware.com/mgrReg/plan.cfm?plan=109419&ui=sso

https://mylearn.vmware.com/mgrReg/plan.cfm?plan=109419&ui=sso



DATA CENTER VIRTUALIZATION MASTER SERVICES COMPETENCY

The Data Center Virtualization Master Services Competency is a designation of expertise in VMware vSphere environments and real-worldenvironment solutions and services delivery. Achieving this helps improve customer credibility and validates a deep understanding of Data CenterVirtualization design principles and methodologies; and leverages best practices that provide a scalable and reliable platform for your customers.

VCP-DCV


VCAP-DCV


SOLUTION ENABLEMENT TOOLKITS (SETs)Grow your revenue with Data Center Virtualization SETs

GETTING STARTEDData Center Virtualization MSC on Partner University. Partner ID required

ENVIRONMENT: VMware vSphere Environments Products: VMware vSphere, VMware vSphere with Operations Management, VMware vSphere Data Protection Advanced

REQUIREMENTS


A. Training


Three customer references required; submitting these validates experience and expertise in Cloud Management and Automation solution design and delivery3X




Table of Contents

Cloud Management

and Automation



Digital Workspace

VMware Cloud on AWS

Customer Reference

Process


http://www.vmware.com/partners.html?apex/page?name=set





NETWORK VIRTUALIZATION MASTER SERVICES COMPETENCY

The Network Virtualization Master Services Competency is a designation of expertise in VMware NSX environment and services delivery. NSXdelivers a unique networking model that forms the foundation of the Software Defined Data Center (SDDC). Achieving this competency validatesdeployment and optimization of VMware NSX environments, as well as possession of the knowledge and skills to leverage best practices forproviding scalable and reliable virtualized network for your customers.

REQUIREMENTS

VCP-NV


VCAP-NV



SOLUTION ENABLEMENT TOOLKITS (SETs)Grow your revenue with Network Virtualization SETs

GETTING STARTEDNetwork Virtualization MSC on Partner UniversityPartner ID required

A. Training


Three customer references required; submitting these validates experience and expertise in Network Virtualization deployment and delivery 3X

ENVIRONMENT: VMware NSX EnvironmentsProducts: VMware NSX

Cloud Management

and Automation






Table of Contents

Digital Workspace

VMware Cloud on AWS

Customer Reference

Process


http://www.vmware.com/partners/partners.html?apex/page?name=set.transforming





DIGITAL WORKSPACE MASTER SERVICES COMPETENCY




Table of Contents

Cloud Management

and Automation



Digital Workspace

VMware Cloud on AWS

Customer Reference

Process


Desktop and Mobility Track

Digital Workspace Track

Digital Workspace designates partner organizational expertise to design, deliver and support the ongoing management of customer apps, data andvirtual desktop solutions whether on-premise or cloud delivered. Achieving this competency validates partners’ deep understanding and executionon VMware Horizon and VMware Workspace ONE end-user computing solutions.

REQUIREMENTS

VCP-DTM and

VCP-DW


VCAP-DTM and

*Master Specialist Badge: DW 2019


Partner Organizations need 5 certified individuals, across 2 tracks: Desktop and Mobility 1 VCP-DTM + 1 VCAP-DTM, and Digital Workspace: 2 VCPs-DW + 1 Master Specialist Badge- DW

SOLUTION ENABLEMENT TOOLKITS (SETs)Grow your revenue with Digital Workspace SETs

GETTING STARTED Digital Workspace MSC on Partner UniversityPartner ID required

A. Training


Three customer references required; submitting these validates experience and expertise in Digital Workspace solution design and delivery3X

SOLUTIONS: VMware Workspace ONE and Horizon Products: VMware Horizon Air™, VMware Horizon Air Desktop DR, VMware Horizon, VMware View, VMware Workspace ONE, VMware ThinApp®, VMware App Volumes™, VMware Horizon FLEX™, VMware Mirage™, VMware User Environment Manager, VMware Identity Manager, VMware Fusion, VMware Workstation, and VMware Player Pro, Mobile Device Management, Application Management, Mobile Email Management, Mobile Browsing Management, Laptop Management, Rugged Device Management, Content Locker, Boxer, Video, Socialcast

*Equivalent to a VCAP for Workspace ONE 2019: two courses, two exams

http://www.vmware.com/partners/partners.html?apex/page?name=set.euc





VMWARE CLOUD ON AWS

VMware Cloud on AWS Master Services Competency designates expertise in the delivery of hybrid cloud solutions based on VMware Cloud onAWS. Achieving this competency validates a partner’s capabilities in the deployment of an integrated cloud solution that delivers an on-demandservice enabling customers to run applications across a VMware Cloud Infrastructure environment with access to a broad range of AWSservices.

REQUIREMENTS

Partner Organizations need 3 individuals to earn the Master Specialist – VMware Cloud on AWS 2019 Badge.

SOLUTION ENABLEMENT TOOLKITS (SETs)Grow your revenue with VMC on AWS SETs

GETTING STARTED VMware Cloud on AWS MSC on Partner UniversityPartner ID required

A. Training

B. Customer Reference

One customer reference required; submitting this validates experience and expertise in VMware Cloud on AWS. The customer reference will be validated by VMware. Forms with inaccurate information will not be approved.

1X

SOLUTIONS: VMware Cloud on AWS Products: VMware Cloud on AWS, VMware Cloud on AWS GovCloud, VMware Cloud on AWS Outposts, VMware Site Recovery, VMware HCX.




Table of Contents

Cloud Management

and Automation



Digital Workspace

VMware Cloud on AWS

Customer Reference

Process


Master Specialist – VMware Cloud on AWS Badge

VMware Cloud on AWS Deploy and Manage:

VMware Cloud on AWS: Deploy and ManageOR

VMware Cloud on AWS: Deploy and Manage - On Demand

VMware Certified Professional:

VCP-NV 2019

VMware Cloud on AWS Master Services Training

VMC on AWS: Master Services Competency Prep Course 1 (Recommended training)AND

VMC on AWS: Master Services Competency Prep Course 2

Master Specialist Badge

Pass the Master Specialist – VMware Cloud on AWS 2019 Exam

http://www.vmware.com/partners.html?apex/page?name=set.hybrid



https://www.vmware.com/education-services/certification/vcp6-nv.html

https://www.vmware.com/education-services/certification/vcp-nv-2019.html

https://www.vmware.com/education-services/certification/vmware-cloud-on-aws-exam-2019.html



CUSTOMER REFERENCES PROCESS

• Partners are recommended to inform the customer about the Customer Reference Process before submitting the form.• Customer References are valid for 2 years from the date of submission. • Customer References are required per solution area. If the partner performed services across different technology or solution areas for the same customer, that

customer can used as a reference across the different technologies but separate submissions are required. This is true whether the work was done under the partner’s name or subcontracting for VMWare. The Partner will need to reference the subcontracting on the submission form.

• Customer References are for internal validation of partner capabilities as part of Master Services Competencies and will not be shared externally. • Partners may cancel the Customer Reference process at any time.

NOTES:

Customer Reference discounted from

Partner Requirements

PARTNERPartner submits Customer Reference form in Partner Central > Program Forms tab.

Partner receives notification with Customer validation result

CUSTOMERCustomer receives form for approval (includes survey)

Customer(s) approve or reject the Customer Reference

VMWAREPBM/PMM (if managed partner) receives notification of Customer Reference submission¹

PBM/PMM receives notification with Customer validation result

CUSTOMER REFERENCE

Final status changed to:

or RejectedApprovedSubmittedStatus:

REFERENCE

SUBMITTEDREFERENCE

VALIDATEDREFERENCE

CONFIRMED1 2 3

¹PBM/PMM has the ability to mark Customer Reference ‘For Review” (to be reviewed internally within VMware)




Table of Contents

Cloud Management

and Automation



Digital Workspace

VMware Cloud on AWS

Customer Reference

Process



CUSTOMER REFERENCES PROCESS FOR VMWARE CLOUD ON AWS ONLY

• The Customer Reference is valid for 2 years from the date of submission. • VMware will review the Customer Reference form and will not approved those with inaccurate information.• If the partner performed services across different technology or solution areas for the same customer, that customer can use as a reference across the different

technologies but separate submissions are required. • Customer References are for internal validation of partner capabilities as part of Master Services Competencies but may be shared externally with the customer’s

approval.• Only approved Customer References will count towards competency requirements.

NOTES:

Customer Reference discounted from

Partner Requirements

PARTNERPartner submits Customer Reference form in Partner Central > Program Forms tab.

Partner receives confirmation of the approval or rejection of the customer reference

PBM OF RECORD

PBM submits Customer Reference form in Partner Central > Program Forms tab.

PBM receives confirmation of the approval or rejection of the customer reference

VMWAREPBM/PMM (if managed partner) receives notification of Customer Reference submission

VMware approves or rejects the Customer Reference based on the revision process

CUSTOMER REFERENCE

Final status changed to:

or RejectedApprovedSubmittedStatus:

REFERENCE

SUBMITTEDREFERENCE

VALIDATEDREFERENCE

CONFIRMED1 2 3




Table of Contents

Cloud Management

and Automation



Digital Workspace

VMware Cloud on AWS

Customer Reference

Process



MSC CUSTOMER REFERENCE FORMS

Partner Name Here

Name Here [email protected]




Table of Contents

Cloud Management

and Automation



Digital Workspace

VMware Cloud on AWS

Customer Reference Form Specific for VMware Cloud on AWS

Customer Reference

Process


Submit a Customer Reference hereAccess the Master Services Competency Dashboard to view your Customer References

Customer Reference Form

http://www.vmware.com/partners.html?apex/marketexpertiseLinks?sfdc.tabName=01r80000000G7sB&vfRetURLInSFX=/home/home.jsp

http://www.vmware.com/partners.html?apex/MSC_competencydashboard_go


MASTER SERVICESCOMPETENCY BENEFITS


MASTER SERVICES COMPETENCY BENEFITS OVERVIEW




Table of Contents

MSC Badging

Press Releases Template

Partner Credit Transfer Program

Monetize your Investment

Benefits Overview

Partner Locator Listing

Brand Visibility

VMware.com Recognition

CAL Academy Priority Nomination

Early Access to SETs

Livefire Priority Enrollment

Capability Building

Education Discounts

NFR Licenses

Partner Technical Advisory Board

MONETIZE YOUR INVESTMENT

BRAND VISIBILITY

CAPABILITY BUILDING

VMware Learning Zone

• Partner Credit Transfer Eligibility (AMER & EMEA)

• Deployment Incentives • Subcontracting considerations

with professional services** • Services Development with

technical field resources (PSA, PSE)

• To customer Marketing on the value of MSC partners on vmware.com

• Showcase with achievement of 2 or more MSCs

• Partner Locator: Customer can search for their local MSC service partner

• Marketing badges• Press Release templates with

Social Media links

• 30-50% Education and Certifications Discounts

• Prioritization: Livefire & Center for Advanced Learning CAL professional development

• Solution Enablement Toolkit (Professional Services IP) early access

• Not For Resale License (NFR)**• Free Premium subscriptions to the



** Does not apply to the VMware Cloud on AWS Competency


MASTER SERVICES COMPETENCY BENEFITS OVERVIEW

$238B

• Business consulting• Application consulting• Application

implementation services

SOURCE: Gartner Forecast: IT Services, Worldwide, 2015-2021, 3Q17 Update1 Includes OTS, TAM, architecture, design & implementation services for VMware product categories2Includes IT strategy, infrastructure consulting and implementation services not directly linked to VMW product categories

$93B²

• IT Strategy Consulting

• Infrastructure Consulting

• IT Implementation Services

Addressable market for services in VMW core product categories

$347B Professional Services

Total Addressable Market

VMW PSO ~$800M

• Customers - Success in solving business issues with VMW platforms

• Partners - Prioritization, Investment and increased profitability on services

• VMware - Thriving partner ecosystem driving VMW-based solutions for customer success

BENEFICIARIESPARTNER BENEFITS

• Validation and recognition of partner capability in delivering VMW solutions

• Validated investment in enablement and extending capability

• Prioritization within sales motions, enablement, programs, and incentives

• Increase profitability via margin-rich services

• Recognizes capability andcapacity within specific VMware solution areas

• Designed in collaboration with VMware PSO to unify capability validation

• Leverages branding of a world-class partner program (VPN) via badging and PR

• Substantiates the value of VMware Advanced Certifications + proven delivery

HOW

MSC Badging




Benefits Overview


Brand Visibility





Capability Building

Education Discounts

NFR Licenses






Table of Contents


PARTNER CREDIT TRANSFER PROGRAM (AMER AND EMEA ONLY)

MSC Badging




Benefits Overview


Brand Visibility





Capability Building

Education Discounts

NFR Licenses



• Ability to open new markets and revenue streams• Accelerated enablement on sales side• Clear commitment from VMware to scale partner eco-system • Closer alignment with VMware field teams• Ownership of delivery of SOW within PCT program guidelines• Broader exposure to VMware’s field team and customers

High-Level PCT Process

The 3-way agreement involves the customer partner and VMware (CTA)

Required Documentation

PARTNER VALUE

STEP 1Account Planning

STEP 2Contract & Delivery

STEP 3Payment for Partners

Credit Transfer Agreement (CTA)

Agreement between Partner and VMware (MOU) includes a VMware transaction fee

Memorandum of Understanding (MOU)

Partner and customer agreement that indicates the work being performed for the customer

Statement of Work (SOW)

Through the Partner Credit Transfer (PCT) Program, VMware facilitates the process of transferring the value of PS credits to qualified VMware Master Services partner for services delivery to customer related to VMware products and solutions. PCT accelerates the value realization of VMW solution with our customers through the redemption of PSO credits with our MSC partners.




Table of Contents


PARTNER CREDIT TRANSFER PROGRAM (AMER AND EMEA ONLY)

MSC Badging




Benefits Overview


Brand Visibility





Capability Building

Education Discounts

NFR Licenses






Table of Contents

Partner Eligibility – Master Services Competency Guidelines

WANT TO KNOW MORE?

Please visit our Partner Central Page

To get started, work with your VMware team members: CSS, Partner Marketing and Business Managers, Account Executive.

Only MSC partners are be eligible for PCT transfers. A partner must have achieved the Master Services Competency relevant to the SOW.

Transfer EligibilityEligible Transfers AMER and EMEA only $20k Professional Services Credits only that Customer has with VMWare USD or greater transaction Partner and Customer per PCT should be in the same Geo. Only MSC partner can deliver services to a customer through PCT. Using PCT for a Pilot/POC with a SOW and customer involved. Only complimentary VMware technology acceptable in the scope of the work.

Non-Eligible Transfers FED/SLED in United States No subcontracting to a third party or VMware Dell Technologies not eligible for PCT PS Credits on VeloCloud are not eligible for PCT Resident Engineer cost, Project Manager cost or block of hours in SOW only

without a defined scope Credits should not be used for customer to pay for managed services.

https://www.vmware.com/partners.html?apex/page?name=products.pct


Partners who achieve four Master Services Competencies are featured on our public web site www.vmware.com/master-services.html

VMWARE.COM RECOGNITION

Once Partners achieve their

fourth MSC, the organization will be featured on our public web site

No need for you to take any action! When

you achieve your 4th MSC, we will feature your organization.

Permission to feature your logo will be secured.

MSC Badging




Benefits Overview


Brand Visibility





Capability Building

Education Discounts

NFR Licenses






Table of Contents

http://www.vmware.com/master-services.html


PARTNER LOCATOR LISTING

Partners draw prospects referred to their website from vmware.com

Partners pick up email leads referred to them from vmware.com

Maximize visibility with prospects by ensuring the Partner Locator listing is updated

Review the partner listing at vmware.com> Partners>Partner Locator

Partner Locator recently identified102.8K partners to prospects, drove 15.5K prospects to partner websites, and facilitated 6,043 prospect to partner email engagements

With your first Master Services Competency achievement, Partners are automatically included on the VMware Partner Locator, allowing your company to appear when customers search for partners with expertise in a Master Services Competency area.

The key benefits of Partner Locator:▪ Location-enabled search (helps

customers find the closest partners with a single click)

▪ Powerful tools (enables filtering search results by partner name, type, level, specialization, competency, and geographic location)

▪ Direct email (interested customers can email partners directly from within the portal)

MSC Badging




Benefits Overview


Brand Visibility





Capability Building

Education Discounts

NFR Licenses






Table of Contents

https://partnerlocator.vmware.com/



PARTNER LOCATOR RECOGNITION

Partner Locator helps prospective customers identify and engage the right partner anywhere they transact. Access Partner Central Knowledge Base (KB) articles by putting the KB article number below in the Partner Central Search text box. These KB articles give you information on how to enhance your profile:

Attract Qualified Prospects from VMware’s Website

Add or update the partner account name to render in local language KB 00008040

Update the Company Description KB 00007490

Update the company’s business phone contact number KB 00006313

Update the Partner Locator “Contact Us” Email KB 00006769

Update the Company Website -KB 00008039

Update Partner Locations –KB 00006074

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MSC Badging




Benefits Overview


Brand Visibility





Capability Building

Education Discounts

NFR Licenses






Table of Contents

http://www.vmware.com/partners/partners.html?apex/SolutionsKBDetails?id=50134000000gzD6AAI&pd=

http://www.vmware.com/partners/partners.html?apex/SolutionsKBDetails?id=501340000017iKrAAI&pd=

http://www.vmware.com/partners/partners.html?apex/SolutionsKBDetails?id=50134000000sGBIAA2&pd=

http://www.vmware.com/partners/partners.html?apex/SolutionsKBDetails?id=50134000000sHvRAAU&pd=

http://www.vmware.com/partners/partners.html?apex/SolutionsKBDetails?id=50134000000gzD1AAI&pd=

http://www.vmware.com/partners/partners.html?apex/SolutionsKBDetails?id=50134000000jxGiAAI&pd=

http://www.vmware.com/partners.html?apex/VMWareSearch#t=KnowledgeBase&sort=relevancy


MASTER SERVICES COMPETENCY BADGING

After achieving a Master Services Competency, Partners will have access to and the ability to display a badge for each Master Services Competency attained. Distinguish yourself from the competition and show your expertise and capabilities by displaying your badge on partner online and printed materials. Badges are available for download in Partner Central on the Partner Badges landing page.

Master Services Competency Badge

Example

MSC Badging




Benefits Overview


Brand Visibility





Capability Building

Education Discounts

NFR Licenses






Table of Contents

DIGITAL WORKSPACE

http://www.vmware.com/partners/partners.html?apex/page?name=partnerbadges


PRESS RELEASE TEMPLATE

Using the VMware MSC press release template Master Services Competency achievement gives your organization instant exposure around MSC achievement while branding your expertise and capabilities in the industry.

Request your press release template now:

Download the Press Release Template from Partner Central

Fill in the information in the template provided

(OPTIONAL) Include a quote attributed to a representative from your company

Submit the completed news release template back to [email protected] and copy your VMware marketing/business manager, if applicable, on the email.

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Paris, July 30, 2018— METANEXT today announced that it has successfully achieved a VMware Master Services Competency in Data Center Virtualization (DCV). Attaining this competency demonstrates that METANEXT is committed to helping organizations accelerate their digital transformations by leveraging their validated services delivery capabilities around advanced VMware technologies.

“METANEXT is the first partner in France to achieve a Master Services Competency. I’m proud of my VMware Practice for this achievement. This next step of our development will improve efficiency and value to our customers around Software-Defined Datacenter, Hybrid Cloud and Cloud-Native Applications.” Tristan Monroe, CEO, METANEXT

“VMware is pleased to recognize METANEXT for achieving a DCV Master Services Competency. This shows customers that partners l ike METANEXT are dedicated, invested and have validated expertise in advanced VMware technologies,” said Anthony Cirot, vice president, VMware country manager, France. “We value METANEXT as a VMware partner and appreciate their efforts in achieving this VMware distinction as they work to increase service delivery capabilities.”

VMware Master Services Competencies are designed to help partners demonstrate customer-centric solutions and technical proficiency, with proven success and expertise in a specialized area of business. These competencies also allow partners to differentiate in four specific solution areas.

METANEXT Achieves VMware Master Services Competency in


Press Release Example

MSC Badging




Benefits Overview


Brand Visibility





Capability Building

Education Discounts

NFR Licenses






Table of Contents

http://www.vmware.com/partners/partners.html?0692H000003brKm

http://[email protected]


EDUCATION DISCOUNTS

ON-DEMAND AND INSTRUCTOR LED TRAINING ONSITE TRAINING

40% off Instructor Led Training (ILT)

30% off Onsite

After achieving your first Master Services Competency, all members of the organization, aligned to the entity in Partner Central holding the Master Services Competency, will receive these discounts.

50% offOn-Demand

• Register for the training in Partner University

• You will see the discounted price during check out

• Request through the standard process

• Let the Education Sales Rep that you are Master Services Competent

Take advantage of significant Education Discounts when achieving your first Master Services Competency. These are applicable for all our education offerings:

Enjoy Your Discounts NowMSC Badging




Benefits Overview


Brand Visibility





Capability Building

Education Discounts

NFR Licenses






Table of Contents


CENTER FOR ADVANCED LEARNING (CAL) ACADEMY

Priority Nomination Notification Process

MSC partners receive priority communication for nominations to the VMware Center for Advanced Learning (CAL) trainings.

To nominate a candidate within your organization:

▪ MSC Partners will receive an email from the email alias Master Services Competency letting them know about the upcoming nomination process.

▪ Along with useful documentation about the classes, you will receive a link to nominate candidates.

▪ The Center for Advanced Learning team will be communicating acceptance to the program 2 weeks after the nomination is submitt ed and after ensuring candidate requirements.

Center for Advanced Learning (CAL) AcademyDeliver a comprehensive onboarding program exclusively designed for Professional Services. The program is designed to certify the aptitude of partners to perform against our basic level of readiness standards for field delivery.

The CAL Academy assesses individuals on product and service theory as well as practical "hands-on" exercises.

Why the Center for Advanced Learning?

• Provides the necessary resources and environment for the best of Professional Services to collaborate on new ideas with forward thinkers from all our practices

• Recognizes top consultants and gives them the opportunity to learn the most advanced technical, professional and leadership skills available.

For more information visit the MSC Enablement Benefits page on Partner Central

MSC Badging




Benefits Overview


Brand Visibility





Capability Building

Education Discounts

NFR Licenses






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http://www.vmware.com/partners/partners.html?apex/page?name=msc.enablementbenefits



LIVEFIRE PRIORITY ENROLLMENT

Livefire TrainingLivefire is in-depth technical training for the field, customers and

partners. Delivered by VMware Solutions Architects with real

world experience, Livefire Solutions provide the high quality,

hands-on technical enablement required for designing and

delivering Software Defined Data Center (SDDC) and End User

Computing (EUC) solutions that accelerate VMware adoption and

value-capture for customers.

Why Livefire Solutions?

• 3-5 day in-person trainings

• Focuses on a Solution (NSX, Hybrid Cloud, Digital Workspace)

• Deep-dive training

• Technical Content

• Latest Developments and Use Cases


Priority Enrollment Process

Master Services Competent partners receive priority notification for enrollment in Livefire training

To enroll a team member in your organization:

• MSC Partners receive an email invitation from the email alias Master Services Competency letting them know about the upcoming sessions

• Along with useful documentation about the classes, you will receive the application links embedded in the attached invite documents

MSC Badging




Benefits Overview


Brand Visibility





Capability Building

Education Discounts

NFR Licenses






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VMWARE LEARNING ZONE

MSC Badging




Benefits Overview


Brand Visibility





Capability Building

Education Discounts

NFR Licenses



When your first Master Services Competency is achieved, your organization will receive 10 premium user subscriptions to the VMware Learning Zone, valid for one year from activation.

VMware Learning Zone premium subscriptions include online access for 365 days to 1,200+ technical videos, eLearning courses, Exam Certification Prep courses and more.

• MSC Partners will receive an email from the email alias Master Services Competency providing them with subscription codes.

The VMware Learning Zone is your single source for digital training from VMware.

24/7 access to training delivered by top VMware experts and Certified Instructors lets you learn when, where, and how you want.

Benefits of a VMware Learning Zone Subscription:

▪ Learning options range from short videos on the latest hot topics to full On Demand Courses

▪ Content spans the VMware portfolio including VMware NSX, vRealizeSuite, vSphere and more .

▪ Expert-level instruction builds deployment, configuration, and troubleshooting skills for VMware products

▪ Certification Exam Prep Courses (Premium subscriptions only)

VMWARE LEARNING ZONE VMWARE LEARNING ZONE PREMIUM SUBSCRIPTIONS





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With your MSC achievement, you get additional Not for Resale (NFR) software for lab testing, in-house demo, and training and educational purposes

Requesting Additional NFRs Is Easy:

• Go to the Global NFR Program page in Partner Central and access the On-Demand NFR Partner Portal

• Your organization’s Primary Contact or License Administrator must request the NFR licenses from this portal

• Once requested, the NFR licenses are accessed through your portal at www.myvmware.com

1 The list subject to change. For the latest availability, access the OnDemand NFR Portal

Competency NFR License Description Eligible Licenses

VMware NSX Data Center Enterprise Plus per Processor

16 (requires NSX competency)

vRealize Network Insight

VMware NSX Data Center Enterprise Plus for Desktop: 100 Pack (CCU)

VMware SDDC Manager (Per CPU) 16

vRealize Automation Enterprise (25 OSI Pack)

4

vRealize Automation 7 For Desktop (25 Pack)

VMware vCloud Suite 2018 Enterprise

VMware vRealize Operations Standard (25 VM Pack)

VMware vRealize Log Insight 4 (25 OSI Pack)

VMware vSphere 6 with Operations Management Enterprise Plus for 1 processor

16

VMware vCloud Suite 2018 Enterprise 4

VMware vSphere 6 with Operations Management Enterprise Plus for 1 processor

16

vSphere 6 Enterprise Plus 4

VMware vCenter Server 6 Standard for vSphere 6 2

Virtual SAN Enterprise(per processor) 16

VMware Horizon FLEX 10 pack (Per Device)

1VMware Horizon 7 Enterprise: 100 Pack (CCU)

Horizon 7 Standard

VMware App Volumes Enterprise 10 Pack (CCU)

Additional information

and resources are available in

the Partner Central Global NFR Program

page.

NOT-FOR-RESALE (NFR) LICENSES

MSC Badging




Benefits Overview


Brand Visibility





Capability Building

Education Discounts

NFR Licenses






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http://www.vmware.com/partners/partners.html?apex/page?name=NFR

http://www.vmware.com/partners/partners.html?apex/page?name=NFR

http://www.vmware.com/partners.html?apex/page?name=NFR


Achieving a Master Services Competency opens access to Solution Enablement Toolkits (SETs), still in development, before anyone else.

VMware SETs package our services, sales and marketing materials built around services IP from the VMware Professional Services Organization and helps Partners:

• Standardize implementation methodologies• Align services and product delivery• Enhance your subject matter expertise

To access SETs:

• Go to SETs landing page in Partner Central

• Click on “Get Started” • Explore the libraries

EARLY ACCESS TO SOLUTION ENABLEMENT TOOLKITS PARTNER TECHNICAL ADVISORY BOARD(AMER ONLY)

Partners who achieve their Master Services Competencies obtain priority consideration to attend the Partner Technical Advisory Board (PTAB).

The mission of the Partner Technical Advisory Board is to meet with VMware product and services stakeholders to shape and validate VMware’s future product strategy and offerings in the marketplace.

No need for you to take any action. The program team will invite qualifying Partners to be part of this valuable forum.

MSC Badging




Benefits Overview


Brand Visibility





Capability Building

Education Discounts

NFR Licenses






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http://www.vmware.com/partners/partners.html?apex/page?name=set

http://www.vmware.com/go/SET


RE

SO

UR

CE

S01

02

• Partner Central Competencies Page

Public Access

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MSC Benefits

Resources

MASTER SERVICES COMPETENCIES

QUESTIONS04Submit a support case on Partner Central or email [email protected]

Languages

English Spanish Portuguese French

Dutch

SUPPORT HOURS

24 hours a day, Monday through Friday

German Korean

VMware Master Services

Competencies Guide

• VMware.com


Japanese

Chinese Russian FlemishItalian

Password Protected

• Partner University Competencies Overview

Additional Resources

• VMware Certifications

Partner Central Supplemental Programs and Resources: Please note that various links above contain requirements or Terms and Conditions applicable to you and the supplemental programs available to you and your organization. Participation in any supplemental programs is conditioned upon your complian ce with the applicable Term and Conditions.

MSC BENEFITS03

• Partner Logos & Badges

• Partner Locator

• SETs Early Access Page

• VMware Livefire Training blog

Public Access

Password Protected

• Not-For-Resale (NFR) Licenses

• Frequently Asked Questions (FAQ)

• Submit a Customer Reference

Customer References

• Master Services Dashboard

• Cloud Management and Automation MSC

• Data Center Virtualization MSC

• Digital Workspace MSC

• Network Virtualization MSC

• How to Submit a Customer Reference Quick Reference Guide

• VMware Learning Zone


Program Guide

• VMware Cloud on AWS MSC


mailto:[email protected]

mailto:[email protected]

https://www.vmware.com/partners/partner-learning.html#solutioncompetencies

http://www.vmware.com/partners.html?apex/PartnerUniversity?sfdc.tabName=01r80000000G7sO

https://www.vmware.com/education-services/certification.html

http://www.vmware.com/partners/partners.html?apex/page?name=partnerbadges.masterservices


http://www.vmware.com/partners/partners.html?https://vmware.my.salesforce.com/apex/page?name=set.eap

https://www.livefire.solutions/

http://www.vmware.com/partners.html?apex/page?name=NFR

http://www.vmware.com/partners/partners.html?069340000030LzZ

http://www.vmware.com/partners.html?apex/marketexpertiseLinks?sfdc.tabName=01r80000000G7sB&vfRetURLInSFX=/home/home.jsp

http://www.vmware.com/partners/partners.html?apex/MSC_competencydashboard_go

https://vmware.my.salesforce.com/secur/login_portal.jsp?orgId=00D400000009hQR&portalId=06040000000D6Nb&startURL=/apex/PRMPartnerUnivTab?%26stURLmLa%3Dhttps://mylearn.vmware.com/mgrReg/plan.cfm?plan%3D109419%26ui%3Dsso




http://www.vmware.com/partners/partners.html?06934000002jW2e

https://www.vmware.com/education-services/learning-zone.html



[email protected]

Documents

VMWARE MASTER SERVICES COMPETENCIES GUIDE · VMware Solution Competencies are a first step in a partner’s achievement of sales and technical expertise in VMware virtualization and