[WEBINAR] Big Data Improves Marketing Performance

Big Data Improves Marketing PerformanceIT’S HERE. AND IT’S CHANGING THE WAY YOU WORK.

Big Data Improves Marketing Performance

Meet Your SpeakersJacob RossVice President, OperationsCriteo@jacobaross


Meet Your SpeakersMatt HesslerDirector of Account Management, Trada13 years of PPC and SEOLand Baron, Menswear Designer@fasterstill


Meet Your SpeakersAnna Sawyer Head of Content, TradaAdWords Qualified, AdCenter EnthusiasticDigital Marketing Educator@annafsawyer


#TradaBigData

Use the hashtag today and win $25.


What can you do with the data your marketing channels are producing?

Opportunity:


Big data:Marketing has become a race to build the most efficient, fast, targeted platform possible.


It’s available to youAs a mid-size company, you now have all the tools to be a data-driven marketing organization.

•Search•Display•Retargeting


But what do you do with it?How do you bring the data together to make yourself a more efficient and effective marketing organization?


What is possible?•Real-time relevant content

•Data visualization

•Predictive analysis


The turning pointThe ability to harness the big data generated by your marketing activities means the difference between running a data-informed business and a data-driven business.


Performance marketing was driven by search.


Search wrote the blueprint•Works like an auction

•Scalable

•Measurable

•Driven by user intent

•Generates tons of data


Even human solutions leverage huge amounts of data

The Marketplace


Trada’s Optimizer Matching

The Marketplace

TM

We assign the best paid search experts to your campaign based on their historical performance, vertical expertise and many other factors.

Your Campaign


Other channels have followed suit•Traditional display

•Performance display


Performance display helps you get the most punch from your search dollarsRetargeting = nurturing


Site retargeting

Site retargeting serves ads to users across the web, after they have left an advertiser's website

Search retargeting

Search retargeting serves ads to users across the web, after they have used a specific search term on a search engine

VS


The more you try, the better data you generate

Ads will perform better given a larger set of variables to choose from.


Redefine the touchpoint: SEARCH AND DISPLAY INFORM YOUR PURCHASE FUNNEL


We know that we need to do paid search advertising.

How can you get the most out of every click?

(Have the perfect mix of search and other channels.)


This graphic presents the full range of interest, intent and engagement data required to cover the full purchase funnel.


Specialty Retailer:ShoeMall.comUses search, performance display, email marketing, comparison shopping engines

Benefits from a well-defined marketing mix


The new purchase funnelWe can replace touchpoints with actions that are measurable, automated and more efficient.


Beat Goliath:USE DATA-DRIVEN TARGETING TO NURTURE AND DRIVE UP LTV


Search advertising is getting more expensive.You need ways to make each PPC click more effective. Do this by driving up LTV and AOV.


Use data from performance advertising.Learn about customer profiles and behavior, then create programs to increase the value of each purchase or customer.


What’s next?THE FUTURE OF AD TECHNOLOGY IS HERE - AND IT’S MAKING

YOU A MORE EFFECTIVE MARKETER


The perfect confluence of science and art will allow you to predict what will work

The right ad at the right time... every time


Marketers will be empowered and required to test constantly

Testing is key


Tracking and driving the funnel across devices

Multi-screen, multi-channel, multi-experience marketing


Together, these channels can capture the greatest number of potential buyers/leads

Search and performance display


Want a higher return from your paid search? Lacking the time to effectively manage your campaigns?Ready to advertise on Bing & Yahoo!, but don’t want to learn another platform?

You have controland support.

Start promoting your business online today! Call: 877-871-1835 or Email: [email protected] to learn more.

Our Optimizer community provides the diversity of thinking needed to reach a broad audience as well as the time required to manage campaigns effectively.

It’s performance-based.A community of certifi edexperts does the work.

When you join the Trada Marketplace, you have access to a community of certifi ed online advertising professionals.

Paid search experts are matched to your PPC campaign, then collectively build out and manage day-to-day tasks: research, analysis and optimization.

Trada’s experts are paid when they beat your CPA. This means that their goals are aligned with yours, and they will work hard to get high-quality clicks and conversions.

In addition, Trada only benefi ts when we help

you achieve profi table conversions. So we’re motivated to get you results – not spend

your budget.

In Trada’s Marketplace, you’re the boss. You approve all keywords, targeting and ad copy before it hits the networks, so your brand and message are entirely within your control.

But you’re also not alone. You’ll have a dedicated account manager to help you set goals and make decisions, and this account manager will keep a close eye on your campaigns to ensure Optimizer work is top notch and you are getting the best possible results.

Trada• Saves you time (our experts do the work)

• Increases your ROI (your dedicated account manager is committed to profi table results)

• Allows you to run campaigns on Google, Bing, and Yahoo – easily!

Trada for Paid Search

What to expect when you join Trada:We launch campaigns quickly – just 7 days to build out and begin running on Google, Bing and Yahoo!.

First, you will work with your dedicated account manager to set goals for your campaign. Optimizers will be matched to your campaign based on expertise and begin build out with keywords, ads and bidding strategies. This takes place over 7 days.

Once the build out of your campaign is complete, it is launched in the Trada Marketplace. Trada serves your ads on Google, Bing and Yahoo!. They run on the ad networks just as if you were running your own campaigns.

Over time, your Optimizer team continues to work with you and your account manager to curate and improve your campaign, always working toward more profi table conversions and optimal performance.


Mid-market and larger small companies who have sophisticated needs and a small marketing team.

Who works with Trada?


A Trada Marketplace Expert will give you a personalized campaign assessment and see if you’re a fit for Trada.

Book a demo today.


?@jacobaross

@fasterstill

@annafsawyer

Check your email tomorrow for a link to the slides, the recording, and this Criteo report, Search and Performance Display: Better Together.

Documents

[WEBINAR] Big Data Improves Marketing Performance