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Welcome to the Social Media Boot Camp
Who is using social media?
DEMONSTRATION
7 DAYS OF TWITTER
Day 1: Follow 2 Be Followed
Follow people important to your business.
Follow people you are interested in.
Day 2: Care
The best way to engage is to respond to others using the @reply- that way you can talk to people even if they aren’t following you.
Day 3: Follow Ideas
EventsClient NamesTopics
Day 4: Share Useful Content
Pass along interesting articlesBecome a resource for good infoPromote original content made by
your followers
Day 5: Connect
Pick up the phonePlan a lunchMove the conversation to the next
level.
Day 6: Re-tweet
Repeat good informationGive credit where credit is dueAsk for re-tweets from followers
Retweet: Do the Math
50,50050,500 + 60,000 = 110,50050,000 + 60,000 + 10,560 = 121,120
http://twitter.com
Day 7: Repeat
As you go through this process over and over your following will grow, guaranteed.
In review:
Follow CareFollow ShareConnect Re-tweetRepeat
Tricks & Tactics
Set up a lead generating machine through your blog or website
Schedule your tweets and messages automatically
Run powerful searches in realtime
STRATEGY
What is your 12 month plan?What key industries are you
targeting?Who are the people internally, and
externally that need to be involved?
CASE STUDIES
STEP 1: LinkedIN
AssociateTrademark and Patent2 new matters in 30 days
Step 2: Twitter
Senior PartnerVenture Capital and Start-ups2 large tech clients through Twitter
Step 3: Blogs
PartnerEmployment Law Blog$100,000+ from a single client
Step 4: Publicity from Blog
10,000 monthly visitorsWall Street Journal60 MinutesAbove the LawAmplifiers
Does anybody know a contracts lawyer?
396303966139692397223975339783398143984539873399043993439965399950
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Before and After Social Media
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39630 39661 39692 39722 39753 39783 39814 39845 39873 39904 39934 39965 399950
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Blog Traffic Before and After Social Mediahttp://adriandayton.com
Months
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It’s a number’s game
CONTACTS
PROCESS
CLIENTS
Online Funnel
SEO OR PPC SEARCHERS
CLICKS
SITE VISITORS
TAKE ACTION
ENGAGE
$$$
Site visitors
Who is your ideal client?
Take action
What type of action do you want visitors to take?
Engage
GET TO SIX
Actions
CallEmailConnect on LinkedIN, Twitter, or
FacebookSign up for your RSS feedShare your site with their friends and
followers
FREEBIE
Grab this free report and learn how to:
• Identify, qualify, and engage new prospects with social media
• Build a national reputation with free tools
• Turn your associates into rainmakers
People don’t have a hard time finding a lawyer- they have trouble choosing 1
Feed the Funnel
2. Share Content
ArticlesAlertsPodcastsWebinarsConference panelsPower pointsVideo
Links or URL’s
Free Tool Kit
Bit.lyTweetdeck.comPing.fmHootsuite.com
A few final questions:
Does anybody I do business with use social media?
Do I have the time for social media?Will I bring in more business?Whose job is it?
