8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

1/23

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

2/23

Ocular Effect

Perry Stallings

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

3/23

This is not a game.

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

4/23

Ocular Effect:Meta

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

5/23

5 24 October 2008 Ocular Effect: The Fallen ARG

Ocular Effect

Promotion for ABC Familys Miniseries Fallen Intended as a bridge between first and second film

Developed by Xenophile Media and Matt Wolf

Ran July 3 November 11, 2006Won 3 awards including an Emmy award

Outstanding Interactive Television Program 2007

History

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

6/23

6 24 October 2008 Ocular Effect: The Fallen ARG

Ocular Effect

Project initiated early May Developed in 6 weeks

Production started mid June

Locations spanned 8 countries and 5 continents Ended early

History continued

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

7/23

7 24 October 2008 Ocular Effect: The Fallen ARG

ABC Familys Fallen Based on Thomas Sniegoskis Fallen novels

ABC Family Original Movie Originally broadcast July 23, 2006

In 2007, story ended after a 4 episode miniseries

Biblical clash of Good/Evil

Follows the trials of Aaron Corbett, the Redeemer

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

8/23

8 24 October 2008 Ocular Effect: The Fallen ARG

Xenophile Media Founded in 2002 by

Patrick Crowe Thomas Wallner

Cross platform production company

2 Emmy award winning ARGs ReGenesis

Ocular Effect

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

9/23

9 24 October 2008 Ocular Effect: The Fallen ARG

Ocular Effect

Integrated player forum 2.8 million visitors

250,000 players

Community

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

10/23

Ocular Effect:In-Game

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

11/23

11 24 October 2008 Ocular Effect: The Fallen ARG

Ocular Effect

Rabbit hole appears in a YouTube video Users directed to oculareffect.com

Pre 7/17 redirects to 00112358.net

Displays a countdown to 10pm EST 7/17/06

Rabbit Hole

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

12/23

12 24 October 2008 Ocular Effect: The Fallen ARG

Ocular Effect

7/17 Countdown replaced by Oculus Puzzle Oculareffect.com goes live

Kane Winthrop reclaims oculareffect.com

Calls on users to help solve mystery of the Oculus Players introduced to Faith Arella at Vix Tattoos

Rabbit Hole continued

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

13/23

13 24 October 2008 Ocular Effect: The Fallen ARG

Ocular Effect

Follows Faith on her quest of self discoveryVisions revealed by the Oculus point to next location

Faith receives $20k to Follow her visions

Visions direct her to those with near death experiences Meets DJ Kriel

Taken to Gibsontown where she meets Madame Steph

Madame Steph reads Faiths fortune Directed to trust her dreams and find the monkey man

Story

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

14/23

14 24 October 2008 Ocular Effect: The Fallen ARG

Ocular Effect

Faith meets Mike Miles on Miracle MileVisits the location of Mikes death to find another clue

Travels to India with Mike

Hears of a woman Ama who matches the visions Mike is kidnapped

Faith disappears, Mike arrives safely at destination

Video recovered linking Faith to the NephilimWeeks pass

Game ends with a message by Madame Steph

Story continued

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

15/23

15 24 October 2008 Ocular Effect: The Fallen ARG

Ocular Effect

Faith Arella Tattoo Artist Escaped from Bethlehem Conservatory Following the visions in her dreams

May be a Fallen sister to Aaron Corbett Mike Miles Monkey Man

Local miracle man in Adelaide

Sees symbols after near death experienceJoins Faith on her journey

Primary Characters

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

16/23

16 24 October 2008 Ocular Effect: The Fallen ARG

Ocular Effect

Kane Winthrop Spirit Guide

Madame Steph Psychic

Directs Faith to look for the monkey man Dante Gooderman Lawyer

Legal Counsel for Bethlehem Conservatory

Gave Faith money for her travels Charles Kriel DJ

Sees the symbols after a near death experience

Secondary Characters

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

17/23

17 24 October 2008 Ocular Effect: The Fallen ARG

Ocular Effect

7 Oculus puzzles 8th puzzle accidently released

Involved deciphering the Runes

Sound to rune conversions Cartography

Pattern recognition

Solves were rewarded with visions of the future

Puzzles

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

18/23

18 24 October 2008 Ocular Effect: The Fallen ARG

Ocular EffectPuzzles Examples

Puzzles were relatively simple Did not require special skills

Puzzle #1 align the symbols

Puzzle #6 transliteration puzzle

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

19/23

Ocular Effect:Analysis

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

20/23

20 24 October 2008 Ocular Effect: The Fallen ARG

Ocular Effect

Emergent Properties No

Immersive Real World Elements

Debatable Collaborative Storytelling

No, fixed storyline

Self Organizing Social Structure Yes

Elements of an ARG

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

21/23

21 24 October 2008 Ocular Effect: The Fallen ARG

Ocular Effect

Blurred definition of in-game Primary characters playing the game

Interpretation vs Puzzle based

InterfaceVideo Chat

How can someone prove their reality?

New Features

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

22/23

22 24 October 2008 Ocular Effect: The Fallen ARG

Ocular Effect

Oculus.wikibruce.com Oculareffect.com

Forums.unfiction.com

Patrick Crowe of Xenophile Media

Sources

8/14/2019 WK8 (10-22-08) Ocular Effect ARG Presentation

23/23