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WORK PLAN BBA 2017-18 ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 1 ARYANS GROUP OF COLLEGES WORK PLAN BBA (2 nd YEAR) 2017-2018 “We teach, model, and encourage a love of learning, Collaboration , and compassion for others”

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Page 1: WORK PLAN BBA 2017-18 ARYANS GROUP OF COLLEGES · WORK PLAN BBA 2017-18 ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 3 PARAMETERS AND MODALITIES OF ASSESSMENT This syllabus is

WORK PLAN BBA 2017-18

ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 1

ARYANS GROUP

OF

COLLEGES

WORK PLAN

BBA

(2nd

YEAR)

2017-2018

“We teach, model, and encourage a love of learning,

Collaboration , and compassion for others”

Page 2: WORK PLAN BBA 2017-18 ARYANS GROUP OF COLLEGES · WORK PLAN BBA 2017-18 ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 3 PARAMETERS AND MODALITIES OF ASSESSMENT This syllabus is

WORK PLAN BBA 2017-18

ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 2

S.NO CONTENT

1 Parameters and Modalities of Assessment

Rules & Regulations

Code of conduct

2 Hostel Rules

Library Rules

Dress code

3 Environmental Awareness

4 List of Holidays

5 Marking Scheme for MST’s & Final Examination

6 Course syllabus Structure

Page 3: WORK PLAN BBA 2017-18 ARYANS GROUP OF COLLEGES · WORK PLAN BBA 2017-18 ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 3 PARAMETERS AND MODALITIES OF ASSESSMENT This syllabus is

WORK PLAN BBA 2017-18

ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 3

PARAMETERS AND MODALITIES OF ASSESSMENT

This syllabus is subject to any modification if required by the university.

In case a holiday is declared on a day scheduled for a test, it will be rescheduled.

Mid - Semester Examination will be based on syllabus covered till that period of time.

The Question Papers will be based on University(MRS-PTU) Pattern.

Student has to submit his/her assignments as per the prescribed

dates given by the Subject Teacher.

40 Marks (internal) are assigned on the basis of student’s performance in MST’s , assignments, attendance, Class Tests, class

behavior & class presentation.

Marks Distribution is as follows:-

MST’s 12 Marks

Class Assignment 18 Marks

Class Presentation 8 Marks

Attendance 4 Marks Class Test 4 Marks

Class Behavior 4 Marks

Students must clear their dues from

Accounts/Library/Department/Canteen before taking their Admit

Cards.

No Request for any Re-test, Re-consideration of awards shall be entertained.

Page 4: WORK PLAN BBA 2017-18 ARYANS GROUP OF COLLEGES · WORK PLAN BBA 2017-18 ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 3 PARAMETERS AND MODALITIES OF ASSESSMENT This syllabus is

WORK PLAN BBA 2017-18

ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 4

RULES AND REGULATIONS

Code of Conduct

All the students must ensure that the campus of the Institute

and its facilities are maintained in a neat and clean way.

All the students must strictly abide by the instructions issued

from time to time and conveyed through notice board of the

institute.

Students must be seated in the classroom prior to five minutes

before the schedule time, no student will be allowed to leave

the class, once the teacher is in the classroom.

The academic regulations of the university require a student to

attend 75% of attendance to be eligible to take the examination.

However, it is desirable that all students must attend all the

lecture. Students having attendance 75% and above will be

suitably awarded.

All students must check the notice board and the class bulletin

boards regularly to keep themselves updated about their

academic schedules.

Students are not allowed to loiter unnecessarily in the

institute/computer lab/library/hostel/canteen during class hours,

strict action will be taken if anybody is found guilty.

All students must maintain strict behavioral decency and

discipline .Any such act, which is unbecoming of a student,

may lead to cancellation of his/her seat.

Students should maintain discipline in computer

labs/library/Chemistry lab/class room and take proper care of

equipments/machines in labs. Mishandling/Damage of any

equipment may lead to fine.

Page 5: WORK PLAN BBA 2017-18 ARYANS GROUP OF COLLEGES · WORK PLAN BBA 2017-18 ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 3 PARAMETERS AND MODALITIES OF ASSESSMENT This syllabus is

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ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 5

All students must follow the college dress code as per

instructions. No cut jeans or fashionable/Casual Dress is not

allowed

Students must carry their Identity/Smart Cards to the institute

everyday and to be produce on demand.

Cigarettes smoking/alcohol/narcotic drugs or consumption of

any alcoholic beverages are strictly prohibited in and around

the ACE premises.

Use of Mobile phones are strictly prohibited

Suspension / Expulsion orders can be implemented with

regards to any student at any point of time on the

following grounds:

Willful violation of any rules & regulations of institute

Misuse of Computer facilities/Cyber crime: Any students

found downloading or browsing any obscene material

shall be liable to strict punishment.

Non-attendance of classes / tutorials as per institute

norms.

Non-payment of institute dues.

Abusive behavior towards peers/juniors/faculty or staff in

the college, sending objectionable emails to faculty and

staff.

No student is allowed to move out of the campus before

4pm.

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WORK PLAN BBA 2017-18

ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 6

HOSTEL RULES

A Hostler will have to stay in the room allotted to him or her at the

time of admission.

Inmates of each room are jointly held responsible for the furniture and other things. Any damage to the hostel property is recoverable from them.

Guests/outsiders are strictly prohibited from entering hostel premises without prior permission from the warden.

Once a student has paid and has been allotted hostel room, under no circumstances the money will be refunded.

Students may be expelled from the hostel for violation of rules and regulations, such as theft, ragging and abnormal behavior, use of drugs, alcohol, and indiscipline. A student expelled on disciplinary grounds shall forfeit his/her fees and deposit.

Management reserves the right to reject any applicant’s admission

to the hostel.

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ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 7

LIBRARY RULES

Library membership is compulsory for all the students.

Library membership will be valid for one academic year. Students will

have to get their membership renewed at the beginning of each new

academic year.

One single bar-coded ticket shall be issued to each student for borrowing

books from the library. Student can borrow a maximum of two text books

on that ticket.

Reader library card/Smart card are non-transferable.the student

himself/herself will be responsible for any misuse of his/her card.

Exchanging cards among students is strictly prohibited.

Text Book shall be issued to the students for a maximum period of 7 days.

Request for re-issuing the books will be entertained after one day.

Students would be provided digital & online library facility.

Books marked “NOT TO BE ISSUED”, journals /references, magazines,

newspapers, project reports, audio/video cassettes shall not be issued to

the students. However, they can make use of them in library premises.

Borrowers shall be responsible for the safe return of the books to the

library. While borrowing a book, student must ensure that book is in good

price of the book, if any damage or loss of the book is noticed at the time

of returning the book in the library.

Bags, folders, personal books, magazines, big purses etc. are not allowed

inside the library and are to be kept at property counter.

No book shall be taken away from the reading tables without

permission from the librarian.

Newspapers must not be removed from the newspaper stand.

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ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 8

Scribbling/ underlining on the books is strictly prohibited .Two books at a time will be issued for a maximum period of one week.

When a Student is free from a class he should utilize Library or

Computer lab facilities rather than sitting idle.

Page 9: WORK PLAN BBA 2017-18 ARYANS GROUP OF COLLEGES · WORK PLAN BBA 2017-18 ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 3 PARAMETERS AND MODALITIES OF ASSESSMENT This syllabus is

WORK PLAN BBA 2017-18

ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 9

DRESS CODE

For Summer For Winter

White Shirt

Grey Blazer/Sweater

Grey Trouser

White Shirt

College Tie & Belt

College Tie & Belt

Formal Black Shoes with Laces

Formal Black Shoes with Laces

Page 10: WORK PLAN BBA 2017-18 ARYANS GROUP OF COLLEGES · WORK PLAN BBA 2017-18 ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 3 PARAMETERS AND MODALITIES OF ASSESSMENT This syllabus is

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ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 10

ENVIRONMENTAL AWARENESS

1. 8th

March Wednesday International women day

2. 22nd

March Wednesday World Water Day

3. 22nd

April Saturday Earth Day

4. 5th

June Monday World Environmental Day

5. 1-7th

July Saturday-Friday Vanmahotsava Week

6. 11th July Tuesday World Population Day

7. 16th September Saturday International Ozone Day

8. 11th October Wednesday International Girl Child Day

9.

13

th October

Friday

International Day for Natural

Disaster Reduction

10.

24th October

Tuesday

International Day of

Climate Action

11.

7th

November

Tuesday

Infant Protection Day; World Cancer

Awareness Day

12.

1

st December

Friday

World AIDS Day

13.

2

nd December

Saturday

Pollution Prevention Day

14. 10th December

Sunday

Human Rights day

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ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 11

LIST OF HOLIDAYS

S. No. Name of the Holiday(s) Date Day of the week

1 Guru Gobind Singh Jayanti 5th

January Friday

2 Republic Day 26th January Friday

3 Holi 02nd

March Friday

4 Vaisakhi 14th April Saturday

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ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 12

MARKING SCHEME FOR MST & FINAL EXAMINATION

Examination Specifications

MST Pattern :

Max. Marks: 40 Time Allowed: 2 Hours Section A: All Questions will be compulsory

10 Marks

Section B: Attempt only three out of four 30 Marks

Final Examination:

Max. Marks: 60 Time Allowed: 3 Hours

Section A: All Questions will be compulsory 20 Marks

Section B: Attempt only five out of three 20 Marks

Section C: Attempt any two out of three 20 Marks

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ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 13

COURSE STRUCTURE AND TEACHING SCHEME

BBA 4th

Semester

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ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 14

RESEARCH METHODOLOGY

Subject Code –BBAD1- 414 L T P C Duration – 45 Hrs. 4 0 0 4

Course Objectives: The course aims at equipping students with an understanding of the

research process, tools and techniques in order to facilitate managerial decision making.

UNIT-I (12 Hrs.)

Research Methodology: Definition, Objectives, Role, And Scope in Management Research, Process of Research, Limitations & Types, And Research Design: Formulating the Research

Problem, Choice of Research Design, Types of Research Design, and Sources of Experimental

Errors. UNIT-II (11 Hrs.)

Sampling: Advantages and Limitation of Sampling, Sampling process, Types of Sampling:

Non-Probability Sampling Techniques, Probability Sampling Techniques, Sampling and Non Sampling Errors. Data Collection: Primary, Secondary Data Collection, Observation Methods

and Survey Method: UNIT-III (11 Hrs.)

Measurement Concept, Levels of Measurement—Nominal, Ordinal, Interval and Ratio Attitude Measurement: Comparative Scaling techniques, Non-comparative Scaling techniques, Questionnaire Designing: Types, Guidelines for developing a good questionnaire

UNIT-IV (11 Hrs.)

Data Preparation and Analysis: Editing, Coding, Cross Tabulation and Practices through

Excel (Basic Concepts), Report Writing: Types of Research Reports, Guidelines for Writing a Report, Report Format, Guidelines for evaluating a report. Course Outcomes: The syllabus will create an awareness of the Process of Research, the tools and techniques of research and generation of reports. Recommended Books

1. C.R. Kothari, ‘Research Methodology’, New Age International Publishers.

2. K.V. Rao, ‘Research Methodology’, Sterling Publishers.

3. Srivastava and Rego, ‘Business Research Methodology’, Tata McGraw Hill.

4. Rajinder Nargundhkar, ‘Marketing Research’, Tata McGraw Hill.

5. Cooper and Schindler, Business Research Methods, Tata McGraw Hill.

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ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 15

FINANCIAL MANAGEMENT

Subject Code -BBAD1- 414 L T P C Duration – 45 Hrs. 4 0 0 4

Course Objectives: Students will equip themselves with topics in corporate finance, how the

finances are managed and their reflections on the fundamental decisions to be taken by the corporate and finance world.

UNIT-I (11 Hrs.)

Introduction: Scope of Financial Management, Traditional Approach; Modern Approach; Objectives of Financial Management; Investment Decisions; Financing decisions; Profit Maximization vs. Wealth Maximization, Sources of Long Term Financing.

UNIT-II (12 Hrs.)

Capital Budgeting: Meaning, Importance and Various Techniques; Pay Back Methods; Post

Payback Period; Rate of Return Method; Net Present Value Method; Internal Rate of Return Method; Profitability Index Method.

UNIT-III (11 Hrs.)

Cost of Capital: Introduction; Measurement of Cost of Capital; Cost of Equity Shares; Cost of preference Shares; Cost of Debt; Calculation of Overall Cost of Capital Based on Historical and Market Rates (Fundamentals Only).

UNIT-IV (11 Hrs.)

Capital Structure: Introduction; Capital Structure Decisions; Net Income Approach, Net Operating Income Approach; M & M Approach; Traditional Approach. Working Capital: Meaning, Factors Affecting Working Capital Management and Sources of Working Capital. Course Outcomes: The students will understand the basic concepts of Financial Management

and the role of Financial Management in decision-making. It will provide understanding of nature, importance, structure of finance related areas and to impart knowledge regarding source

of finance for a business.

Recommended Books

1. M.Y. Khan and P.K. Jain, ‘Financial Management, Text, Problems & Cases’, Tata

McGraw Hill Company, New Delhi. 2. S.N. Maheshwari, ‘Financial Management – Principles & Practice’, Sultan Chand & Sons.

3. Prasanna Chandra, ‘Financial Management: Theory and Practice’, Tata McGraw Hill.

4. Sheeba Kapil, ‘Financial Management’, Pearson Education. 5. V.K. Bhalla, ‘Financial Management and Policy: Text and Cases’, Anmol Publications

Pvt. Ltd.

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ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 16

CONSUMER BEHAVIOUR

Subject Code – BBAD1- 415 L T P C Duration – 45 Hrs. 4 0 0 4

Course Objectives: This course aims at enabling students to understand the various aspects of consumer behaviour, the external and internal factors that influence consumer behaviour and to apply this understanding to the development of marketing strategy.

UNIT-I (11 Hrs.)

Consumer Behaviour: Nature, Scope & Application, and Consumer Buying Behaviour: Consumer Decision Making Process (Five Step Model), Factors Affecting Buying Behaviour, Purchase Behaviour, Buyer’s Role.

UNIT-II (12 Hrs.)

Consumer as an Individual: Consumer Motivation: Needs & Goals, Positive & Negative

Motivation, Types & Systems of Needs Hierarchy & Trio of Needs, Introduction to Personality:

Theories, Product Personality, Perception: Concept and Elements of Perception and Attitude with Reference to Consumer Behaviour.

UNIT-III (11 Hrs.)

Consumer in Social & Cultural Setting: Reference Groups: Concepts, Factors Affecting Reference Groups, Family: Functions of Family, Family Decision Making, Family Life Cycle

Social Class & its Measurement, Culture & Sub Culture: Definition & Influence.

UNIT-IV (11 Hrs.)

Consumer Decision Making: Introduction to Opinion Leadership Process Diffusion of Innovations: Diffusion Process, Adoption Process, And Introduction to Consumer Decision Making: Levels, Decision Making Process, Various Views of Consumer Decision Making, and Models of Consumer Decision Making. Course Outcomes: The student gets enabled to explore the mysterious world of the consumer’s psyche and guidelines to the students to understand what makes consumers to purchase particular product or avail a particular service. Recommended Books

1. Schiffman & Kanuk, ‘Consumer Behavior’, Pearson Education.

2. Engel, Blackwell & Miriard, ‘Consumer Behavior’, Dryden Press. 3. R. Majumdar, ‘Consumer Behavior: Insights from the Indian Market’, PHI Course Pvt.

Ltd., New Delhi. 4. Bitta Loudon, ‘Consumer Behavior’, Tata McGraw Hill New Delhi.

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ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 17

BUSINESS LAW – I

Subject Code – BBAD1-416 L T P C Duration – 45 Hrs. 4 0 0 4

Course Objectives: The course will develop understanding of the essential elements of contract law including formation, termination, current issues/changes. This course is intended to make students understand various Acts applicable in business.

UNIT-I (11 Hrs.)

Law of Contract: Introduction, Kinds of Contracts, Offer and Acceptance, Consideration, Capacity of Parties, Free Consent, Legality of Object, Performance and Discharge of Contract

Remedies for Breach of Contract, Introduction to the Concept of Agent and Different Types of

Mercantile Agents, Bailment and Pledge, Indemnity and Guarantee.

UNIT-II (12 Hrs.)

Sale of Goods Act: Introduction, Formation of Contract, Condition and Warranties, Difference between Transfer of Property and Possession, Right of an Unpaid Seller, Performance of Contract of Sales.

UNIT- III (11 Hrs.)

Negotiable Instrument: Introduction, Bills of Exchange, Promissory Note, Cheque, Parties of Negotiable Instrument, Negotiation, Presentation, Discharge and Dishonour of Negotiable

Instrument Rules of Evidence, Banker and Drawer.

UNIT-IV (11 Hrs.)

Law of Partnership: Introduction, Formation, Rights Duties, Liabilities of Partners, Dissolution of Partnership Firm, Limited Liability Partnership. Salient Features of RTI Act, Consumer Protection Act 1986: Objectives Features, Structure. Course Outcomes: The students will be acquainted with a basic and elementary knowledge of the subject. The students will be well versed with the various regulations affecting business and to familiarize the students with such regulation. Recommended Books

1. N.D. Kapoor, ‘Element of Mercantile Law’, Sultan Chand & Sons.

2. M.C. Kuchhal, ‘Business Law’, Vikas Publication.

3. Gulshan Kapoor, ‘Business Law including C. Law’, New Age International.

4. Akhileshwar Pathak, ‘Legal Aspects of Business’, Tata McGraw Hill Education.

5. Bare Acts: Indian Contract Act, 1872, Sale of Goods Act 1930.

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ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 18

INCOME TAX ACT

Subject Code-BBAD1- 418 L T P C Duration: 45 Hrs. 4 0 0 4

Course Objectives: The objective of Income Tax Act as a subject will be to make students

comfortable with the basic provisions of income tax so that they should have understanding of some of the practical aspects of taxation.

UNIT-I (11 Hrs.)

Basic Concepts, Agricultural Income and its Assessment, Basis of Charge, Exempted Income.

UNIT-II (12 Hrs.)

Heads of Income: Income from Salaries: Calculation of Gross and Net Salary, Income from

House Property. UNIT-III (12 Hrs.)

Income from Business and Profession, Capital Gains, Other Sources, Set Off of Losses, Set Off and Carry Forward of Losses, Aggregation of Income,

UNIT-IV (10 Hrs.)

Deductions to be Made in Computing the Total Income, Assessment of Individuals Income Tax Authorities, Procedure of Assessment, (Practical Aspect of Filing of Return to be Stressed), Collection of Tax. Course Outcomes: The students will be exposed to the various provision of Income Tax Act relating to computation of Income individual assesses only.

Recommended Books

1. Lal, ‘Income Tax’, Pearson Education. 2. Hariharan, ‘Income Tax’, Tata McGraw Hill Education.

PRODUCTIONS & OPERATIONS MANAGEMENT

Subject Code: BBAD1 - 418 L T P C Duration: 45 Hrs. 4 0 0 4

Course Objectives: This course will help the students to understand the importance of understand the whole process of manufacturing a product or a service, focusing on the concept of optimum utilization of resources and minimization of costs.

UNIT-I (12 Hrs.)

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ARYANS GROUP OF COLLEGES,RAJPURA NEAR CHANDIGARH 19

Production and Operations Management; its Functions and Relationship with Other Functional Areas, Facility Location Decision, Layout Decision, Product and Process Layout, Capacity Planning.

UNIT-II (11 Hrs.)

Production Planning and Control: Planning, Scheduling, Routing etc. Assembly Line

Balancing, Work Study: Method Study and Time Study, Work Simplification, Productivity Linked Incentives.

UNIT-III (11 Hrs.)

Inventory Management – Concepts, Classification: Objectives: Factors Affecting Inventory Control Policy: Inventory Costs: Basic EOQ Model: Re-Order Level: ABC Analysis, Supply Chain Management, and Brief Introduction to JIT.

UNIT-IV (11 Hrs.)

Quality Management: What is Quality, Quality as a Corporate Strategy, Statistical Methods, SPC Control Charts, Acceptance Sampling, and Total Quality Management (TQM) Quality Circles Cost of Quality, Taguchi Philosophy. Course Outcomes: After the completion of this course the students will have an understanding

of the concepts of production and operations management of an industrial undertaking and the benefits of automation.

Recommended Books

1. S.N. Chary, ‘Production & Operations Management’, Tata McGraw Hill Publishing.

2. Buffa, ‘Modern Production Management’, Wiley Eastern Pvt. Ltd.

3. Adam, ‘Production & Operations Management’, Prentice Hall.

4. L.C. Jhamb, ‘Production & Operations Management’, Everest Publishing House.

K. Aswathappa & Bhat, ‘Production & Operations Management’, Himalaya Publishing