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PAEZ USED PASSWORKS TECHNOLOGY TO CREATE A MOBILE COUPON CAMPAIGN
THE GOALS WERE TO:
WORLDWIDE SHOES BRAND BORN IN ARGENTINA.
MORE THAN 300 POINTS OF SALES ACROSS USA, EUROPE & SOUTH AFRICA.
• Acquire new customers• Drive store traffic more efficiently• Take advantage of Passbook technology as a new innovative channel of communication• High return of investment
PAEZ USED PASSWORKS PLATFORM TO DESIGN THE PASS AND CREATE THE CAMPAIGN. They also set up the locations of the shops to trigger the geo-based notifications.
100% ARGENTINE. 100% COMFORTABLE.
CARRYING ON THE GREAT ALPARGATA TRADITION.
Lisbon PORTUGAL
Mega promoção Paez!
Rua das Janelas Verdes, 90
1.
PASSWORKS DISTRIBUTED THE CAMPAIGN THROUGH FACEBOOK ADS TO ACQUIRE NEW CUSTOMERS.
Paez defined the target audience they wanted to reach to display the campaign.
Customers downloaded the pass into their smartphone just by clicking on the Facebook ad.
2.
Porto PORTUGAL
Passeio das Virtudes
Mega promoção Paez!
WHEN PASSING IN FRONT OF THE STORE, A PUSH NOTIFICATION WAS TRIGGERED, WHICH DRIVED THE CUSTOMERS INSIDE.
The smartphone displayed a geo-based push notification on the lock screen to remind of the Paez promotion.
3.
“PEOPLE ARRIVED AT THE STORE SHOWING THE PASS TO BENEFIT FROM THE PROMOTION”
“WE HAD PEOPLE STOPPING BY, JUST BECAUSE OF THE NOTIFICATION WITHOUT REALIZING THAT THE SHOP
WAS AT THIS SPECIFIC LOCATION.”
“DESPITE OF BEING A BIT SUSPICIOUS AT THE BEGINNING, THE RESULTS LEFT ME COMPLETELY SURRENDERED TO PASSWORKS.”
4.RESULTS
DIOGO VIEIRA BORGES MARKETING DIRECTOR
• The adoption of the campaign was above expectations, with 46% of customers who saw the campaign and installed the pass.
• Campaign redemption was also above average with 29% of usage.
• The pass is being updated with promotions, collections and also to announce the launch of a new store soon!
• More than a simple coupon, Paez sees this technology as a new communication channel to all upcoming promotions and informs the customers by sending a push notification.
For more information about Paez visit http://www.paezshoes.com/For more information about Passworks visit http://www.passworks.ioPhotography: cortesy of Miguel M. Almeida and Paez Instagram
“IT HAD GREAT IMPACT ON DRIVING SALES.”
“WE WILL ADOPT THE TECHNOLOGY BECAUSE THE RESULTS SHOWS IT WORKS AND ALSO BRINGS INNOVATION TO THE BRAND.”
FOR MORE INFORMATION ABOUT USING PASSWORKS VISIT US OR SIGN UP NOW:
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