Wretch 32 analysis

A smaller image of the album is placed in the bottom left corner to inform audiences of what the album cover looks like. This is effective as it makes people aware of what to look out for when trying to buy the digipack. Both the album cover and the magazine advert are both identical in terms of design to avoid confusion for when people buy the album as they can recognise the magazine advert on the album itself and know who the artist is

The subtle inclusion of the artists myspace page means that audiences can engage more with other material Wretch 32 has produced. With social media, there is also a private side to the artist where audiences can feel more involved in the celebrities life

The albums release date is placed in white text to ensure it stands out against the back label and makes people aware of when they can buy it. The release date has intentionally been placed underneath the album name as these are the two most important pieces of information and so its essential from a designers point of view to have them near to each other. Most albums tend to include only the month and day however the designer on this advert has even chosen the year to make it clear to the audiences the exact date they can purchase the album

The various suppliers of the album are shown on the magazine advert. Some of the distributors listed specialise in online downloads and some through the traditional selling of the album. By listing all the different ways you can get the album, this suits peoples preferences as some prefer to buy online and some prefer buying that album itself. This is effective in allowing for maximum consumption of

the album both online and through its hard album copy in stores

Different featuring artists are listed below the release date. Having supporting artists on a magazine advert is, in my opinion, an efficient marketing strategy. Fans of artists such as ‘Chipmunk’ have large followings and by seeing his name listed on this Wretch 32 advert, this would make people listen and learn more about Wretch 32 and potentially buy his album. The poster says ‘And more’ when talking about the artists involved in the album to maintain audience curiosity as to who these other singers could be. Having supporting artists listed on magazine adverts is a common convention in the music industry i terms of album promotion

‘Wretch 32’ is behind the artists shoulder. The spray painted font is an appropriate font design for this singer as his music is in the hip hop genre. Graffiti and spray paint are typical conventions in hip hop.

The diamond encrusted cross is a typical symbol we see associated with rappers as religion is seen as important in the making of a gangster. The cross could symbolise the rappers music is inspired by religion

The black stripes of all the detail behind the album appear to be stuck onto the artist to make the poster visually stimulating and aesthetically pleasing