YOUR CITY. YOUR MAGAZINE. DELIVERING YOUR MESSAGE. - Find the Best … · 2020. 3. 6. · The city’s best culture, dining and beer critics, plus insightful news and analysis - every

MEDIA KIT | 2016

YOUR CITY. YOUR MAGAZINE.DELIVERING YOUR MESSAGE.

THE LONG VIEW DECEMBER 2015

WE ARE MILWAUKEE.

MEDIA KIT | 2016

All deadlines close at noon. | Copyright 2016 Milwaukee Magazine. | Slated covers and dates subject to change. Sources: Google Analytics 2015 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo® from © 2010-2015 Scarborough.

MILWAUKEE MAGAZINE | CALL 414.273.1101 | SEARCH milwaukeemag.com | VISIT 126 N. Jefferson St., Milwaukee

THE MILWAUKEE MAGAZINE BRAND

MILWAUKEE MAGAZINE Reaching over 143,000 Milwaukee-area readers monthly, Milwaukee Magazine is the place to turn to for the latest news and dialogue on culture, politics, restaurants, bars, style trends, sports and events. Readers turn back to our pages again and again as a trusted voice in our city.

SPECIAL ISSUES These topical special issues mail to all subscribers and are also sold separately on newsstands.

Milwaukee Weddings

Milwaukee Health

SUPPLEMENTS Milwaukee Magazine provides advertiser-driven, topical stories and guides.

Dining Extra

Lakefront Festival of Art

Holiday Look Book

SOCIALIZE Images , videos and the stories behind the issues that you won’t find anywhere else.

MILWAUKEEMAG.COM The city’s best culture, dining and beer critics, plus insightful news and analysis - every day.

CUSTOMIZE IT Customize a marketing piece that helps you stand out from the competition.

Custom Publications

Polybag Materials with the Magazine

Reader Response Cards

Ad Reprints

Custom Advertorials

Ad Inserts

Cover Ad Options

Display Plaques

WEEKLY E-NEWSLETTER Our magazine and web stories delivered straight to your inbox.

EXCLUSIVE EVENTS Schmooze with Milwaukee’s movers and shakers.

2016



SPACE CLOSE

MATERIALS DUE

JANIN HOMES BY JAN 5

2016 PREVIEW WEDDINGS SPECIAL ISSUE | Deadline: NOV 3

SPECIAL SECTIONS:• Looking Good, Feeling Good • Pets

NOV17

NOV20

FEBIN HOMES BY JAN 30 MENTAL HEALTH & TOP DENTISTS

SPECIAL SECTIONS:• Valentine’s Day • Women’s Health

DEC15

DEC18

MARIN HOMES BY FEB 27

HOME/REAL ESTATE DINING EXTRA | Deadline: JAN 5

SPECIAL SECTIONS:• Financial Profiles • Realtor & Mortgage Profiles • Summer Programs

JAN19

JAN22

APRIN HOMES BY MARCH 26 GLOBAL DINING

SPECIAL SECTIONS:• Eye Care • Home & Garden • Resale Shopping

FEB16

FEB19

MAYIN HOMES BY APRIL 30

TRANSPORTATION MKE HEALTH SPECIAL ISSUE | Deadline: MARCH 8

SPECIAL SECTIONS:• College Guide • Lawyer Profiles • Mother’s Day

MAR22

MAR25

JUNIN HOMES BY MAY 28

CITY GUIDELAKEFRONT FESTIVAL OF ART | Deadline: APR 5

SPECIAL SECTIONS:• Jewelry • Skin Rejuvenation • Summer Fashion

APR19

APR22

JULIN HOMES BY JUNE 25 BEST RESTAURANTS

SPECIAL SECTIONS:• Charitable Events • Eye Care • Exceptional Women • Summer Beauty • Salon Superstars

MAY17

MAY20

AUGIN HOMES BY JULY 30 TOP DOCS

SPECIAL SECTIONS:• Back to School • Home Trends • Medical & Dental Profiles

JUN21

JUN24

SEPIN HOMES BY AUG 27 RETIREMENT PLANNING

SPECIAL SECTIONS:• Cosmetic Care • Fine Arts • Statewide Education • Travel

JUL19

JUL22

OCTIN HOMES BY OCT 1

REASONS TO LOVE MILWAUKEEFACES OF MILWAUKEE | Deadline: AUG 2

SPECIAL SECTIONS:• Consumer Services • Holiday Fashion • Nursing

AUG16

AUG19

NOVIN HOMES BY OCT 29

TBDMKE HEALTH SPECIAL ISSUE | Deadline: AUG 30

SPECIAL SECTIONS:• Local attractions • Museums • Spas

SEP13

SEP16

DECIN HOMES BY NOV 28

BEST STEAK HOUSESHOLIDAY LOOK BOOK | Deadline: SEPT 27

SPECIAL SECTIONS:• Health • Winter Exploration

OCT11

OCT14

2016EDITORIAL CALENDAR

START YOUR ENGINES JANUARY 2015

2016



SUPPLEMENTS

SPECIAL ISSUES

ART / MUSIC / FOOD / DRINK

MAM.ORG/LFOA

JUNE19-212015

JUNE19-212015

0615_LFOA_Program [P].indd 1 5/7/15 3:59 PM

MILWAUKEE WEDDINGS DISTRIBUTION: 27,900 PUBLISHED ANNUALLY IN THE JANUARY ISSUE.

A sophisticated, luxury bridal section offering fresh and inspirational content. It includes insider tips as well as gorgeous photography. It is the ultimate guide for today’s savvy bride.

ON NEWSSTANDS FOR 3 MONTHS.

MILWAUKEE HEALTH DISTRIBUTION: 28,750 PUBLISHED ANNUALLY & POLYBAGGED WITH OUR MAY & NOVEMBER ISSUES.

Extensive coverage of hard-hitting health topics and impactful medical stories make this special issue an unforgettable read.

ON NEWSSTANDS FOR 3 MONTHS.

DINING EXTRA DISTRIBUTION: 28,400 PUBLISHED ANNUALLY IN THE MARCH ISSUE.

This go-to resource explores our top-notch local dining scenes as a supplement to our excellent regular coverage. With additional insights into the city’s culinary world, this bonus section offers the most extensive dining listings.

LAKEFRONT FESTIVAL OF ART DISTRIBUTION: 34,500 EVENT DISTRIBUTION: 20,050 PUBLISHED ANNUALLY IN THE JUNE ISSUE.

Milwaukee Magazine has partnered with Friends of Art to produce the official LFOA program. Appear in this prestigious award-winning program and get the recognition you deserve.

LOOK BOOK DISTRIBUTION: 27,750 ADDITIONAL RETAIL DISTRIBUTION: 7,150 PUBLISHED ANNUALLY & POLYBAGGED WITH OUR DECEMBER ISSUE.

Place your most notable products at the fingertips of the most discerning shoppers. This is the best marketing source the holiday season and beyond.

RUN FOR YOUR LIFE MILWAUKEE HEALTH | JANUARY 2016

2016



CIRCULATION & DISTRIBUTION

Milwaukee Magazine delivers more paid distribution than any other local publication and readers are renewing their subscriptions at a rate of 70%.©2015 Scarborough, June 2014 Circulation Verification Council

143,204 TOTAL READERSHIP 31,807 PAID CIRCULATION

TOP RETAIL LOCATIONS

Barnes & Noble

Pick’n Save

General Mitchell Int. Airport

Sendik’s

Target

Walgreens

Walmart

Outpost Foods

Whole Foods Market

TARGETED DISTRIBUTION

Paid subscribers

In-room copies at select hotels

400+ Newsstands

Local events

870+ Healthcare offices

Best critical review Erik Gunn, The New Old Guard

Best single feature story over 30” Tom Matthews, Juke Box Hero Howie Magner, A Work of Art

Best sports story Doug Russell, Endangered Species Abby Callard, Glitter v. Grit

Best business story or series Matt Hrodey, Fountain of Youth

Best investigative story or series Mario Quadracci, The Watchmen

Best single headline Claire Hanan, Pop Rocks Howie Magner, The Bus Stops Here

Best illustration or cartoon Elizabeth Baddeley, The Man Next Door

Best overall design May, November & December 2013 issues

Best single cover design Most Creative Milwaukeeans, November 2013

Best single story or feature design Food Lover’s Guide

Best blog Erik Gunn, Pressroom Buzz

We believe in what we do, and we believe that we can contribute to the civic dialogue and often make a real difference in Milwaukee. Milwaukee Magazine has captured more than 250 Press Club awards since 1983. Here are the recent winners:

EDITORIAL EXCELLENCE

WHAT THE FLOCK? AUGUST 2015

2016



OUR LOYAL & ENGAGED AUDIENCE

MAJORITY RULES

94% Say that Milwaukee Magazine influences their decisions about entertainment/things-to-do

92% Have read three or more of the last four issues

91% Indicate their dining decisions are influenced by our coverage

80% Save/collect an issue after reading it for more than a month

79% Readers discuss topics they have read in the issue with another person

70% Purchase products or services from ads seen in our issues

65% Readers have saved or reread multiple issues/articles

OUR READERS ARE CONSUMERS The top 10 products and services our readers will purchase during the next 12 months.

1 Dining & Entertainment

2 Women’s Apparel

3 Pharmacist / Prescription Services

4 Tax Advisor / Services

5 Men’s Apparel

6 Vacation & Travel

7 Automobile Accessories

8 Home Goods & Furnishings

9 Health Club / Exercise Classes

10 Children’s Apparel

MILWAUKEEMAG.COM ANALYTICS

2 MILLION + page views per year

170,000 average page views per month

45,000 average unique views per month Our readers spend nearly 1:30 MINUTES on each page they visit on our site.

E-NEWSLETTER

6,700+ subscribers receive our e-newsletters three times a week

4% average click-through rate

SOCIAL MEDIA

36,000+ followers on twitter

9,300+ likes generated on facebook

6,500+ followers on instagram

*June 2014 CVC Audit Survey

ONLINE PRESENCE

HIGH FIDELITY NOVEMBER 2015

2016


MILWAUKEE MAGAZINE | CALL 414.273.1101 | SEARCH milwaukeemag.com | VISIT 126 N. Jefferson St., Milwaukee XX xx 2015

DEMOGRAPHICS

MEAN HOUSEHOLD INCOME

32% $50,000 to $99,999

23% $100,000 to $149,000

10% $150,000+

55% OF MILWAUKEE MAGAZINE’S AUDIENCE IS BETWEEN 21-54

21-29 11%

30-49 31%

50-69 37%

70+ 21%

EDUCATED AUDIENCE What is the highest level of education obtained by readers?

34% High School/Some College Experience

38% Graduated College

28% Complete Post Graduate Studies

Milwaukee Magazine reaches over 143,000 active, influential and engaged readers, who have the discretionary income to purchase the products and services that cater to their dynamic lifestyles.

FEMALE SKEW

Female 60%

Male 40%

Married 53%

Single 47%

HOW DO WE STACK UP...A market comparison shows that our readers represent the people of Milwaukee.

= MILWAUKEE MARKET = MILWAUKEE MAGAZINE READERS

65-75+

55-64

35-54

21-34 Under

21

35% 40%White84%

White82%

Black11%

Black11%

Asian 2%

Other 5%

Asian 1%

Other 4%

49% 51% 60% 40%

AGE ETHNICITY GENDER

50 REASONS TO LOVE MILWAUKEE OCTOBER 2015

49%OF HOMES VALUES AT $2 MILLION+ READ MILWAUKEE MAGAZINE.

2016



WE ARE MILWAUKEE!

IT’S A POPULARITY CONTEST, AND WE’RE WINNING. How many people have read local magazines in the last six months?

1 Milwaukee Magazine (143,204)

2 M Magazine (43,419)

3 MetroParent (28,865)

4 BizTimes Milwaukee (19,891)

5 Lakeshore Living (9,664)

READERSHIP RANKING How we stack up against other print media sources.

1 Milwaukee Journal Sentinel (369,451)

2 Milwaukee Magazine (143,204)

3 The Business Journal (114,312)

4 Any CNI/NOW newspaper (90,117)

5 Any Lake Country publication (78,895)

6 Journal Times (Racine) (57,025)

7 M Magazine (43,419)

6,500+FOLLOWERS ON

INSTAGRAM

36,000+FOLLOWERS ON

TWITTER

9,300+LIKES GENERATED

ON FACEBOOK

THE REAL COST OF ADVERTISING*How much are you paying to reach readers?

1/2 PAGE FULL COLOR AD COST/READER

Milwaukee Journal Sentinel $5,760 $0.016

Milwaukee Magazine $2,499 $0.017

M Magazine $2,057 $0.047

*Cost per reader based on 1/2 Page Full Color ad. Rates based on the most recent available rate card.

A CITY’S TRAGEDY MARCH 2015

2016



RATES & MECHANICAL REQUIREMENTS

FULL PAGE

1/2 V

1/6 H

1/4 H1/2 H

1/3 H 1/6 V

2/3 V 1/3 V

AD SUBMISSION ELECTRONIC ADS: All ads must be submitted digitally. ACCEPTED AD FORMAT: PDF files only. FILE REQUIREMENTS: All files must be final, color corrected, hi-res (300 dpi), CMYK files. Overall printing density of all colors should not exceed 300%. AD SUBMISSION: PDF files may be submitted via our ad portal, Adshuttle. Visit www.milwaukeemag.com/adshuttle. DUE DATE: Ads due to Adshuttle by Noon on the Friday of deadline, Please direct any questions about these dates to your sales representative.

ADDITIONAL FEES PMS: Customers may request PMS ink, metallic ink or fifth color at an additional charge. Please contact your Milwaukee Magazine sales representative for quote. AD ARCHIVING AND RETRIEVAL: We archive all electronic ads for a period of 18 months.

LATE FEE: A fee of $25 will accrue daily for ads and/or materials received after the production deadline. LATE CHANGES: If an advertiser, agency or designer wishes to make changes after we begin sending final files to Quad/Graphics, they will be subject to the additional $80 charge to reprocess the file.

PRINTING PROCESS (web offset) LINE SCREEN: 133-line screen Dot size 5% to 95%. DENSITY: Overall printing density of all colors should not exceed 300%. TYPE: Reverse type must be no smaller than 8 point.

IN-HOUSE AD PRODUCTION Milwaukee Magazine offers onsite production services. All supplied artwork must be provided in digital hi-res (300dpi) format. Estimates furnished upon request. Changes to new and existing ads will be subject to production charges billed back to the customer. Production charges are in addition to space rate.

ACCEPTABLE PROOFS We only accept SWOP (Specifications for Web Offset Publications) Certified proofs on publication grade stock. Note: Laser or Epson proofs are not acceptable. Milwaukee Magazine cannot guarantee color reproduction and will not be held liable for any variance in the printing of an ad submitted without a SWOP certified proof. PROOF UPON REQUEST: A SWOP Certified proof can be pulled upon request for a fee of $50, plus delivery. Please contact your Milwaukee Magazine sales representative for further details.

DIGITAL-READY ADVERTISEMENTS DIGITAL-READY/AGENCY DISCOUNT: Ads 1/3 page or larger provided digital-ready (electronic ads provided in accordance with mechanical requirements) and submitted through Adshuttle will receive a 15% discount off the gross space rate if affiliated with recognized agency of record, unless otherwise noted on the rate card. Ads produced or edited in-house are not eligible for digital-ready discount.

4-COLOR PRINT WIDTH X HEIGHT 12X 6X 4X OPEN

TWO-PAGE SPREAD(.125 in. Bleed required)

TrimLive

16.25 in. x 10.875 in.15.375 in. x 10 in.

UPON REQUEST UPON REQUEST UPON REQUEST UPON REQUEST

FULL PAGE(.125 in. Bleed required)

TrimLive

8.125 in. x 10.875 in.7.25 in. x 10 in.

$3,299 $3,599 $3,699 $3,899

2/3 VERTICAL 4.625 in. x 10 in. $2,599 $2,799 $2,999 $3,199

1/2 VERTICAL1/2 HORIZONTAL

4.625 in. x 7.375 in.7.25 in. x 4.875 in.

$2,149 $2,299 $2,399 $2,499


2.25 in. x 10 in.4.625 in. x 4.875 in.

$1,599 $1,749 $1,799 $1,949

1/4 CO-OP 3.5 in. x 4.75 in. $995 $995 $995 $995


2.25 in. x 4.875 in.4.625 in. x 2.375 in.

$749 $749 $749 $749

Additional pricing & rates upon request.

BIKE MKE APRIL 2015

126 N. Jefferson St. | Milwaukee, WI | 414.273.1101 | milwaukeemag.com

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YOUR CITY. YOUR MAGAZINE. DELIVERING YOUR MESSAGE. - Find the Best … · 2020. 3. 6. · The city’s best culture, dining and beer critics, plus insightful news and analysis - every