BIRLA SCHOOL OFMANAGEMENT

Your path toManagement

Excellence

PROSPECTUS

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BBA Honours (Digital Marketing)

BBA (Honours)BBA Honours (Business Analytics)

www.bgu.ac.in

BirlaGlobalUniversity

Birla Global University (BGU) is a self-�nanced private unitary University and has been established by the enactment of Birla Global University Odisha Act, 2015 with its main campus spread over an area of nearly 30 acres of land in Gothapatna in Bhubaneswar the capital city of Odisha. Themanagement of the University is carried out by a Board of Governors headed by Smt. Jayashree Mohta, Chairperson, Birla Academy of Art & Culture, being the main promoter of Birla Global University. The Hon’ble Governor of Odisha is the Chancellor of the University.

The University has been established with a goal to be the best destination for aspiring new-gen managers. It is committed to rede�ne ‘quality’ in management education with state-of-the-art facilities, best of infrastructure and �nest of faculty. Presently, the University operates with �ve schools i.e.

1. Birla School of Management o�ering Ph.D. in Management, MBA,BBA (Honours), BBA Honours (Business Analytics) and BBA Honours (Digital Marketing)

2. Birla School of Communication o�ering MA in Journalism & Mass Communication (MAJMC) and BA in Journalism & Mass Communication (BAJMC) (Honours)

3. Birla School of Commerce o�ering M.Com, M.Com (Forensic Accounting & Fraud Prevention) & B.Com (Honours)

4. Birla School of Social Sciences & Humanities o�ering Ph.D. in Economics,MA in Economics and BA Economics (Honours)

5. Birla School of Law o�ering BBA.,LL.B. (Honours)

The University plans to extend the scopes of the existing schools as well as to open new schools for Art & Culture, Literature, Sciences and research programmes. In fact, the core strength of the University is its commitment towards research and development. The University, in this way, aims at catering to the need of the youth of the country and to take Odisha to the global arena in the sphere of higher education.

The University has been established with a goal to be the best destination for aspiring new-gen managers.

To create and disseminate knowledge in global context while pursuing Excellence, Innovations and Inclusiveness

Vision

To globalize through internationalcollaborations and exchange of students and faculty.

To strive for excellence in teaching and research. To continuously innovate pedagogy and course content. To encourage diversity and inclusiveness.

Mission

Honesty and integrityWe believe in being truthful and adhering to the highest ethical standards in personal and professional conduct.

EmpathyWe recognize the needs of human development and respect diverse social, cultural and economic perspectives.

TransparencyWe believe in openness and assume responsibility as well as accountability in all our dealings and actions.

FreedomWe value the freedom of thought and expression to develop one’s creativity and innovation in pursuit of academic excellence.

RespectWe foster a culture of respecting self and others.

CollaborationWe encourage teamwork and partnership in all endeavors for knowledge creation, acquisition and dissemination.

Values

Late Dr. (Smt.) Sarala Birla and Late Syt. B.K. Birla

Late Syt. Basant Kumar Birla and Late Dr. (Smt.) Sarala Birla, successors of Late Syt. G.D. Birla, are our Founders and Patrons who established the Birla Academy of Art & Culture (BAAC) in Calcutta in 1964 to promote arts, culture, literature and education. The academy has been vital in establishing Birla Global University, formerly BIMTECH, Bhubaneswar.

Late Syt. B.K. Birla has been involved in management since he was �fteen. Apart from being associated with management of several companies like Birla Brothers Pvt. Ltd. and Kesoram Industries &Cotton Mills Ltd., he has established many new industries for producing cotton, paper, polyester and nylon yarns, cement, chemical, tea, co�ee, and cardamom.

While he was associated with Birla Institute of Technology & Sciences, Pilani, Birla Education Trust, Pilani and BITS, Biwani as trustee, he

was also assciated with educational institutions noted below:

1. Birla Global University (BGU), Bhubaneswar

2. Birla Institute of Management Technology, Greater Noida

3. Birla Vidya Vihar Trust, Calcutta

4. Birla Sanskriti Trust, Calcutta

5. Birla Vidya Mandir, Nainital

6. Birla Vidya Niketan, New Delhi

7. G.D. Birla Memorial School, Ranikhet

Birla Legacy

To be known for developing ethical global leaders and entrepreneurs striving for sustainability and inclusive growth

Prior to establishment of BGU, Birla Institute of Management Technology (BIMTECH), Bhubaneswar was set up in the year 2013

by Birla Academy of Art & Culture as an o�-shoot of its 29 year old top ranking B-School BIMTECH, Greater Noida, in order to

meet the felt need of an institute of international repute to create global learning environment in the eastern part of India. Within

four years of its existence, BIMTECH, Bhubaneswar made its presence felt and earned a name for its value-driven quality education,

successful placement of students and for creating an eco-friendly, highly disciplined and state-of-the-art campus. Now, it has

become part of the Birla Global University with a new name : Birla School of Management.

Background ofthe Birla School ofManagement

Birla Global University, Bhubaneswar o�ers 3 years, full-time BBA (Hons.) programme. This programme provides rigorous training in Business Management encompassing areas such as General Management, Marketing, Human ResourceManagement, and Finance. The emphasis is on contemporary issues a�ecting business management and to face challenges in an increasingly dynamic environment and the development of skills across sorganizations and sectors.

BBA (Honours)About the programme

Minimum Eligibility & Selection CriteriaA. Minimum EligibilityThe Candidate should have passed 10+2 with Minimum 50%* marks or equivalent CGPA. Candidates appearing in �nal examinations can also apply.* University may consider 5% relaxation in exceptional cases.

B. Selection CriteriaStudents would be admitted to the programme on the basis of merit (Percentage of marks secured in 10th and 10+2/12th Board Examination).Candidate may also be called for Personal Interview, if so desired by the University.

Programme Objectives To understand the business concepts and principles; To identify and de�ne problems and opportunities in

business scenario; To e�ectively communicate management concepts, plans

and decisions in written reports and oral presentations; To demonstrate professional conduct within any team

activities; and To develop the culture of business and entrepreneurial

aptitude.

Course Code Course Title Full Marks Type of Course Credit Semester - I BBAH-1.1 English 100 Ability Enhancement-I 4

BBAH -1.2 Quantitative Methods 100 Generic Elective -I 6

BBAH-1.3 Financial Accounting 100 CORE-I 6

BBAH-1.4 Principles of Management 100 CORE-II 6

BBAH-1.5 Management Information System 100 Generic Elective -II 6

BBAH-1.6 Personality Development for 25 Skill Enhancement-I 1 Corporate Readiness –I

525 29

Semester - II BBAH-2.1 Communication for Business 50 Skill Enhancement-II 2

BBAH-2.2 Organizational Behavior 100 CORE-III 6

BBAH-2.3 Managerial Economics 100 CORE-IV 6

BBAH-2.4 Marketing Management 100 CORE-V 6

BBAH-2.5 Environmental Studies 100 Ability Enhancement-II 4

BBAH-2.6 Personality Development for 25 Skill Enhancement-III 1 Corporate Readiness –II

475 25

Semester - III BBAH-3.1 Consumer Behaviour 100 CORE-VI 6

BBAH-3.2 Human Resource Management 100 CORE-VII 6

BBAH-3.3 Research Methodology 100 CORE-VIII 6

BBAH-3.4 Legal Aspects of Business 100 CORE-IX 6

BBAH-3.5 Cost & Management Accounting 100 Generic Elective -III 6

500 30

Semester - IV BBAH-4.1 Financial Management 100 CORE-X 6

BBAH-4.2 Macro Economics 100 Generic Elective -IV 6

BBAH-4.3 Introduction to Business Analytics 100 CORE-XI 6

BBAH-4.4 Production Operation Management 100 CORE-XII 6

BBAH-4.5 Entrepreneurship (Foundation) 50 Skill Enhancement- IV 2

450 26 Semester - V BBAH-5.1 Strategic Management 100 CORE-XIII 6

BBAH-5.2 ELECTIVE-I 100 DSE-I 6

BBAH-5.3 ELECTIVE-II 100 DSE-II 6

BBAH-5.4 Summer Project 100 Skill Enhancement- V 2

400 20

Semester - VI BBAH-6.1 Business Ethics, 100 CORE-XIV 6 Corporate Governance & CSR

BBAH-6.2 Elective 3 100 DSE-III 6

BBAH-6.3 Elective 4 100 DSE-IV 6

BBAH-6.4 Advance Entrepreneurship 50 Skill Enhancement- VI 2

350 20

TOTAL 2700 150

Programme Structure - BBA (Honours)Curriculum of Bachelors in Business Administration (Honors) under CBCS semester system

Particulars 1st Installment 2nd Installment 3rd Installment 4th Installment 5th Installment 6th Installment

Total Fees for As per 15th Dec 15th June 15th Dec 15th June 15th Dec3 years Admission 2020 2021 2021 2022 2022 Rs. 6,00,000.00 o�er letter Rs. 1,00,000 Rs. 1,03,000# Rs. 1,00,000 Rs. 1,03,000# Rs. 1,00,000 Rs. 1,18,000*#

*Includes Medical Insurance: Rs. 3000/-, Library Security: Rs. 7,500/- & General Security: Rs. 7,500/- (Both Library & general security amounts are refundable on completion of Programme subject to clearance).# Includes Medical Insurance : Rs. 3000/-.

Fee Structure for BBA (Honours) ProgrammeAcademic Fees for BBA (Hons.)

BBA (Honours) Programme Structure Particulars Number of papers Marks Credit Hours

Ability Enhancement Two papers 200 2X4 Compulsory Course

Skill Enhancement Six papers 300 (2X4)+ (1X2) Elective Course

Generic Elective Course Four papers 400 6X4

Core Course Fourteen papers 1400 6X14

Discipline Speci�c Four papers 400 6X4 Elective Course

Total 2700 150

Discipline speci�c elective courseThe DSE courses for 5th & 6th semesters are mentioned below on the basis of area of specialization. The students are to choose any two papers of their choice in each semester.

DSE - I (Finance) DSE - II (Marketing) DSE - III (Human Resource) DSE – IV (Operations) Semester - V

F01- Financial Statement Analysis

F02 - Corporate Taxation

F03 - Financial Market & Service

F04 - Banking Theory & Practice

M01- Digital Marketing

M02 - Sales & Distribution management

M03 - Product & Brand Management

M04 - Retail Management

H01- Human Resource Planning and Employee Engagement

H02 - Human Resource Development

H03 - Performance and Compensation Management

H04 - Leadership Skill and Team Management

O01- Production Planningand Control

O02 - Service Operations Management

O03 - Material Management

O04 - Supply ChainManagement

Semester - VI

F05 - Corporate Finance

F06 - Corporate Accounting

F07 - International Financial Management

F08 - Capital Markets

M05 - Rural Marketing

M06 - Services Marketing

M07 - Advertising

M08 - CustomerRelationship Management

H05 - Industrial Relations and Employee Welfare

H06 - Organizational Development and Change

H07 - Talent and Knowledge Management

H08 - Organizational Culture and Diversity

O05 - Total QualityManagement

O06 - Project Management

O07 - TechnologyManagement

O08 - Business Process Re-Engineering

Minimum Eligibility & Selection Criteria

A. Minimum Eligibility

The Candidate should have passed 10+2 with Minimum 50%* marks or equivalent CGPA. Candidates appearing in �nal examinations can also apply.

* University may consider 5% relaxation in exceptional cases.

B. Selection Criteria

Students would be admitted to the programme on the basis of merit (Percentage of marks secured in 10th and 10+2/12th Board Examination).

Candidate may also be called for Personal Interview, if so desired by the University.

Programme Objectives Observe and interpret data sets to uncover potential

opportunities. Apply best practices to analyze, evaluate and recalibrate large

sets of data to achieve optimal decisions. Apply business theories and concepts to practical problems

and analyze corporate data for a variety of business purposes at top consultancy �rms.

Build models for projects and business plans based on predictive analysis, operative environment and business aims.

BBA Honours(Business Analytics)(3 Years Full-Time Programme)

Business Analytics is very essential in today’s corporate sector. This specialization not only providesa solid base in areas of analytics, modeling, predictive analytics, and quantitative techniques but is alsothoroughly grounded in the framework of liberal studies to provide insights into human andorganisational dynamics.

*Includes Medical Insurance: Rs. 3,000/-, Library Security: Rs. 7,500/- & General Security: Rs. 7,500/- (Both library & general security amounts are refundable on completion of programme subject to clearance)# Includes Medical Insurance: Rs. 3,000/-

Particulars 1st Installment 2nd Installment 3rd Installment 4th Installment 5th Installment 6th Installment

Academic Fees for BBA Honours (Business Analytics)

Total Fees for3 years :

Rs. 6,00,000.00(Tuition Fees)

As per Admissiono�er letter

Rs. 1,18,000*#

15th Dec, 2020Rs. 1,00,000

15th June, 2021Rs. 1,03,000#

15th Dec, 2021Rs. 1,00,000

15th June, 2022Rs. 1,03,000#

15th Dec, 2022Rs. 1,00,000

BBABA-4.1 Data Mining and CC-VIII 6 Warehousing

BBABA-4.2 Introduction to Business CC-IX 6 Analytics

BBABA-4.3 Financial Management CC-X 6

BBABA-4.4 Project Management CC-XI 6

BBABA-4.5 Enterprenuership SEC-IV 2

Total Credit in Semester-IV 26

BBABA-5.1 Statistical Data Modelling CC-XII 6 Using R

BBABA-5.2 Cyber Law AEC-III 2

BBABA-5.3 HR Analytics DSE-I 6

BBABA-5.4 Marketing Analytics DSE-II 6

BBABA-5.5 Summer Project SEC-V 2

Total Credit in Semester-V 22

BBABA-6.1 Big Data Analytics CC-XIII 6

BBABA-6.2 Supply Chain Analytics DSE-III 6

BBABA-6.3 Fianancial Analytics DSE-IV 6

BBABA-6.4 Strategic Management CC-XIV 6

Total Credit in Semester-VI 24Total Credit 150

BBABA-3.1 Quantitative Methods-II GEC-III 6

BBABA-3.2 Data Visualization and GEC-IV 6 EXCEL

BBABA-3.3 Research Methods CC-VI 6

BBABA-3.4 Data Base Management CC-VII 6 System

Total Credit in Semester-III 24

Course Course Course CourseCode Title Type Credit

Semester - III

Semester - IV

Semester - V

Semester - VI

BBABA-2.1 Communication for Business SEC-II 2

BBABA-2.2 Organizational Behaviour CC-III 6

BBABA-2.3 Managerial Economics CC-IV 6

BBABA-2.4 Marketing Management CC-V 6

BBABA-2.5 Environmental Studies AEC-II 4

BBABA-2.6 PDCR-II SEC-III 1

Total Credit in Semester-II 25

Course Course Course CourseCode Title Type Credit

BBABA-1.1 English AEC-I 4

BBABA-1.2 Quantitative Methods-I GEC-I 6

BBABA-1.3 Financial Accounting CC-I 6

BBABA-1.4 Principles of Management CC-II 6

BBABA-1.5 Management Information GEC-II 6 Systems (MIS)

BBABA-1.6 PDCR-I SEC-I 1

Total Credit in Semester-I 29

Semester - I

Semester - II

Programme Structure - BBA Honours (Business Analytics)Curriculum of Bachelors in Business Administration (Honors) under CBCS semester system

BBA Honours(Digital Marketing)(3 Years Full-Time Programme)

Programme Objectives Imbibe the concepts of social media communication and

platforms. Gain knowledge of cutting edge principles such as social

network management, pricing in two-sided markets and crowd-sourcing.

Acquire competency of using web analytics to set prices, create better ads, make decisions about product distribution, and improve product design.

Gain know-how of implementing an e�ective andcomprehensive digital marketing campaigns.

Minimum Eligibility & Selection Criteria

A. Minimum Eligibility

The Candidate should have passed 10+2 with Minimum 50%* marks or equivalent CGPA. Candidates appearing in �nal examinations can also apply.

* University may consider 5% relaxation in exceptional cases.

B. Selection Criteria

Students would be admitted to the programme on the basis of merit (Percentage of marks secured in 10th and 10+2/12th Board Examination).

Candidate may also be called for Personal Interview, if so desired by the University.

Digital Marketing is an intensively specialized programme, suitably designed to deliver the practical understanding of online marketing and is �t in the broader marketing framework. It also gives the basic framework of liberal studies to provide insights into human and organisational dynamics. Further, the Programme aims at providing an excellent grounding in digital aspects of marketing, such as, technology platforms, SEO/SEM and communicating with the customer using new media techniques.

*Includes Medical Insurance: Rs. 3,000/-, Library Security: Rs. 7,500/- & General Security: Rs. 7,500/- (Both library & general security amounts are refundable on completion of Programme subject to clearance)# Includes Medical Insurance: Rs. 3,000/-

Particulars 1st Installment 2nd Installment 3rd Installment 4th Installment 5th Installment 6th Installment

Academic Fees for BBA Honours (Digital Marketing)

Total Fees for3 years :

Rs. 6,00,000.00(Tuition Fees)

As per Admissiono�er letter

Rs. 1,18,000*#

15th Dec, 2020Rs. 1,00,000

15th June, 2021Rs. 1,03,000#

15th Dec, 2021Rs. 1,00,000

15th June, 2022Rs. 1,03,000#

15th Dec, 2022Rs. 1,00,000

BBADM-4.1 Financial Management GEC-IV 6

BBADM-4.2 Introduction to GEC-V 4 Business Analytics

BBADM-4.3 Sales and & Distribution CC-XI 6 Management

BBADM-4.4 Integrated Marketing CC-XII 6 Communication

BBADM-4.5 Entrepreneurship SEC-IV 2

Total Credit 24

BBADM-3.1 Consumer Behaviour CC-VI 6

BBADM-3.2 E-CRM CC-VII 6

BBADM-3.3 Research Methodology CC-VIII 6

BBADM-3.4 Internet of Things CC-IX 6

BBADM-3.5 Marketing for CC-X 6 Digital Economy

Total Credit 30

Course Course Course CourseCode Title Type Credit

Semester - III

Semester - IV

BBADM-5.1 SEM & SEO CC-XIII 6

BBADM-5.2 Cyber Law AEC-III 2

BBADM-5.3 Web Design and DSE-I 6 Development

BBADM-5.4 Content Marketing DSE-II 6

BBADM-5.5 Summer Project SEC-V 2

Total Credit 22

Semester - V

BBADM-6.1 Social Media Marketing DSE-III 6

BBADM-6.2 Services Marketing DSE-IV 6

BBADM-6.3 Strategic Management CC-XIV 6

Total Credit 18Total Credit 148

Semester - VI

BBADM-2.1 Communication for Business SEC-II 2

BBADM-2.2 Organizational Behavior CC-III 6

BBADM-2.3 Managerial Economics CC-IV 6

BBADM-2.4 Marketing Management CC-V 6

BBADM-2.5 Environmental Studies AEC-II 4

BBADM-2.6 Personality Development SEC-III 1 for Corporate Readiness –II

Total Credit 25

Course Course Course CourseCode Title Type Credit

BBADM-1.1 English AEC-I 4

BBADM-1.2 Quantitative Methods GEC-I 6

BBADM-1.3 Financial Accounting CC-I 6

BBADM-1.4 Principles of Management CC-II 6

BBADM-1.5 Management Information GEC-II 6 System

BBADM-1.6 Personality Development SEC-I 1 for Corporate Readiness –I

Total Credit 29

Semester - I

Semester - II

Programme Structure - BBA Honours (Digital Marketing)Curriculum of Bachelors in Business Administration (Honors) under CBCS semester system

Eligibility CriteriaCandidates should have good academic record and scored minimum 50% marks in his/her Standard-XII/10+2 exam.Candidates appearing for their �nal 12th examination must submit their marksheets immediately on the receipt of the same.

Selection ProcessFinal Selection Criteria: Parameters and weightages for Merit (General) Category Selection Procedure for BBA (Hons.) Programme.

Steps in selection for admission at School of Management of BGU include: STEP I Availability of Application Forms: Application form is available on University Website www.bgu.ac.in under Apply Online.

STEP II Students aspiring for BBA (Hons.) programme can �ll up online application form and submit it.

Step III Call letter will be issued to shortlisted applicants .

Step IV Selected candidates will be informed by the University Admission O�ce once the �nal selection list is declared.

Step V Fee Submission: Selected candidates can take admission on payment of requisite fee on or beforedue date as mentioned in the admission o�er letter.

Admission Procedure forBBA (Honours)BBA Honours (Business Analytics)BBA Honours (Digital Marketing)

BGUBirla Global Unversity

IDCO Plot No.: 2, Institutional Area,Gothapatna, Bhubaneswar - 751029, Odisha.

Tel. : +91-674-7103041/43, +91-674-7103001 (Extn. 145/146/147/148)

Mob. : +91-7381058307, +91-7381041622

Email : admission@bgu.ac.in

Web : www.bgu.ac.in