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Your Strategic Partner

June 28th 2011

Dolcera Knowledge Services Patent – Product Mapping

Dolcera Knowledge Services Patent – Product Mapping 2

Objectives

• Map current landscape of technologies of competitors

• Current global scaling strategies

• Predict future trends

Product – Patent & Product Claims Mapping

Sample case - Kao

• Kao has a total of 148 patents after removing duplicate patents

• Kao has a total of 18 products with ingredients out of 22 products

• A total of 45 patents were mapped to all 18 products

• A total of 103 patents represent the whitespace for Kao

Dolcera Knowledge Services Patent – Product Mapping 3

Mapped (45) Unmapped (103)

IP clustering of Silicone

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Dolcera Knowledge Services Patent – Product Mapping 5

IP clustering of Silicone Mix.

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IP clustering of CS

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IP clustering of Natural compounds

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IP clustering of Polymer

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Product clustering of BTMAC

BTMAC (behentrimonium chloride)

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Product clustering of BAPDMA

BAPDMA (behenamidopropyl dimethylamine)

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Product clustering of SAPDMA

SAPDMA (stearamidopropyl dimethylamine)

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Product clustering of SOPDMA

SOPDMA (Stearoxy Propyl Dimethylamine )

IP protection by Brand

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Which are the most IP protected brands for Kao?

Time to Market

Dolcera Knowledge Services Patent – Product Mapping 14

How long does it take Kao to launch products for an active?

Average time to market for Unilever – 7.3 years

Asience

John Frieda