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Your Strategic Partner. June 23rd 2011. Objectives. Product – Patent & Product Claims Mapping. Map current landscape of technologies of competitors Current global scaling strategies Predict future trends. Sample case - Henkel. Henkel has a total of 141 patents - PowerPoint PPT Presentation
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Dolcera Knowledge Services Patent – Product Mapping 2
Objectives
• Map current landscape of technologies of competitors
• Current global scaling strategies
• Predict future trends
Product – Patent & Product Claims Mapping
Sample case - Henkel
• Henkel has a total of 141 patents
• Henkel has a total of 59 products with ingredients out of 79 products
• A total of 38 patents were mapped to 55 products
• A total of 103 patents represent the whitespace for Henkel
• A total of 10 patents are under other applications which need not to be consider for P-P maping.
Dolcera Knowledge Services Patent – Product Mapping 3
Mapped activesMapped actives Unmapped activesUnmapped actives
Acronyms of Cationic Surfactant
Dolcera Knowledge Services Patent – Product Mapping 8
• SAPDMA - Stearyl amido propyl Dimethyl amine • BTMAC - Behentrimmonium chloride• DSEHEMMS - Distearoylethyl hydroxyethylmonium
methosulfate• BOPTMC - Behenoyl PG-trimonium chloride• DSDMC - Distearyldimonium chloride• CTMAH - Cetrimonium halide
Dolcera Knowledge Services Patent – Product Mapping 15
IP protection by Brand
Which are the most IP protected brands for Henkel?
Dolcera Knowledge Services Patent – Product Mapping 16
Time to Market
How long does it take Henkel to launch products for an Polymer active?
The first Patent for Polymer was published on
19940426 and the first product was launched on 20050601,
So the product containing polymer as active taken an average 11 years to
launch.
The first Patent for Polymer was published on
19940426 and the first product was launched on 20050601,
So the product containing polymer as active taken an average 11 years to
launch.
Henkel Scaling Strategy
Dolcera Knowledge Services Patent – Product Mapping 17
DE102008060147WO2010063565WO2010000619DE102008063372
Mapped Patents
What has been the patenting activity of Di-alkyl imidazoline quat for Henkel?
WO2010000645WO2010000658WO2010000573WO2010000582WO2010000569WO 2010000632
First Product Launched - Gliss Kur(2/17/2004 - Germany)
WO2006012930
DE 102007060528
Unmapped Patents
Henkel Scaling Strategy
Dolcera Knowledge Services Patent – Product Mapping 18
DE102009027679
Mapped Patents
What has been the patenting activity of Silicone for Henkel?
WO2010006866
First Product Launched - Gliss Kur(8/9/2002-Germany)
WO2006000258WO2006000257
WO2007000223
Unmapped Patents
DE 102006002767
Henkel Scaling Strategy
Dolcera Knowledge Services Patent – Product Mapping 19
DE102007039519
Mapped Patents
What has been the patenting activity of Polymer for Henkel?
WO2006136332DE102005059646
First Product Launched - Schwarzkopf Gliss Kur - 6/1/2005 – Germany)
DE4414423
DE10243038
Unmapped Patents
WO2004100908 EP2020227
DE19757214
WO2003047539
WO2004100908
DE102009045856
DE102004045253
WO2008049701