Zara

A M A N 4 0 8 ( 1 ) B R A N D S T R A T E G Y 2

B Y :

A H A D A L - S H A I K H

Introduction 

In this presentation I will be presenting a new line extension for Zara  that mainly targeting

Moms, and I will explain more briefly about the brand and what they offer.

Zara vision, mission, value and purpose

Zara vision and mission is to give the customers an

exclusive choice of fashion by providing a quicker turnover

of new stock than other fashion retailers. 

Zara value is to utilizing shops actively, creating value from

product differentiation, the principle of small quantity

production and utilizing the advantage of geographical

conditions. 

Zara purpose is that they aim to contribute to the

sustainable development of society and that of the

environment with which they interacts (Mehra 2013).

R A C H E L Z O E

"fashion is a way to say who you

really are without having to speak."

The Corporation Zara logo timeline  Zara packaging timeline:  

Zara advertisement timeline:

https://www.youtube.com/watch?v=0Rmz9_jagKo

 https://www.youtube.com/watch?v=DvDpj-4FPog

Posters:

Magazines ad: Outdoor Ads:

  Zara  is distributed directly to their customers through affective and fast supply chain “fast fashion”.

We  can find Zara all over the world wether from the store or online.

 Distributors

Zara Target audience 

Zara Actual Customers 

Business to business 

Every year Zara do a big campaign

and collaboration with photographe

artist or influencer, and lunch the new

line in selected stores.

Purchasing habits:

Competitors

VS.

Zara offering high quality, luxury and fast

fashion on the other hand, H&M offering

casual line and low quality. 

Zara: more trendy and following the

fashion.

H&M: very casual clothing line and low

quality, and they are slow in keeping up

with fast fashion.

Brand Extension (Line Extension)

T A R G E T T I N G M O M S A N D T H E I R C H I L D R E N .  

knowing the target market

W E W I L L L U N C H A N E W L I N E F O R T H E S A U D I M A R K E T B Y T A R G E T I N G M O M S W H O W A N T S T O M A T C H

T H E I R C L O T H E S W I T H T H E I R L I T T E L O N E S .  

Brief about the new line

Visuals 

Example of the new line how it will look

References:

  Mehra, S. (2013). Comparison of Vision, Mission & Goals of different companies in cloth…. [online] Slideshare.net. Available at: https://www.slideshare.net/SherylMehra1/ob-presentation-28764115 . 

 - Here, S., Watson, J. and Harbott, A. (2011). Analysing Zara's business model - The Digital CIO. [online] The Digital CIO. Available at: http://www.harbott.com/2011/03/03/analysing-zaras-business-model/ .

 - Costa, F. (2013). Zara segmentation by. [online] Slideshare.net. Available at: https://www.slideshare.net/FredCosta2/zara-segmentation-by . - Marketing Management Blog T1 2015. (2015). Place – Success factor of ZARA. [online] Availableat: https://mpk732.wordpress.com/2015/05/19/place-success-factor-of-zara/ .

 - Lu, C. (2014). Zara supply chain analysis - the secret behind Zara's retail success. [online] Tradegecko.com. Available at: https://www.tradegecko.com/blog/zara- supply-chain-its-secret-to-retail-success .

 - Fashiongear.fibre2fashion.com. (2017). Zara, Zara Advertisements Strategies, Zara Advertisements Philosophy, Zara Commercial, Fibre2fashion. [online] Available at: http://fashiongear.fibre2fashion.com/brand- story/zara/advertisements.as . 

we hope you dress happy.

T H A N K Y O U .