Download ppt - 20130711 - Mobile I - mobfox.com - Julian Zehetmayr

Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH

Performance Indikatoren und Tracking Methoden im Mobile Advertising


Study by


Conversion Tracking?


1. Impression

2. Click

3. Conversion

4. Optimization


Was kann ich tracken?

Performance + Long Time Value Engagement


Wie tracken?


Tracking Partner


Tracking – was dann?

Conversion Tracking API


Optimieren!Publisher Device Tag/Zeit

Carrier Location Creative

vs.
