Download pdf - 2ND SCIP LATIN AMERICA COMPETITIVE INTELLIGENCE SUMMIT_2010.pdf · 2nd SCIP LATIN AMERICA COMPETITIVE INTELLIGENCE SUMMIT Welcome to 2nd Annual SCIP Latin American Summit It is with

2ND SCIP LATIN AMERICA

COMPETITIVE INTELLIGENCE SUMMIT

Competitive Intelligence with a Global Focus

October 5-7, 2010– GRAND HOTEL MERCURE, SÃO PAULO- BRAZIL

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2nd SCIP LATIN AMERICA COMPETITIVE INTELLIGENCE SUMMIT

Welcome to 2nd Annual SCIP Latin American Summit

It is with great excitement that I welcome you to the Latin American Summit for

Competitive Intelligence Professionals. In 2009 we held our inaugural event in Latin

America in Sao Paulo. The event was a wonderful success it was only natural that we

would return to Sao Paulo in 2010 to once again take the opportunity to deliver the best

intelligence content to the attendees, continue the process for each of us to develop a

network of peers in the community and to provide a forum for service providers and

practitioners to interact in a collegial environment.

In viewing the economic climate during the last twenty fours months, we are reminded how

quickly change can occur. The ability to anticipate change and adapt to an ever changing

landscape is one characteristic that makes each of you a great intelligence professional.

This conference endeavors to provide you with not only the latest in tools, techniques, and

action plans for the future in your respective industry, but a platform to learn from both

presenters and peers.

The program was developed with the assistance of an insightful committee comprised of

Edson Ito of Givaudan SA, Adrian Alvarez of Midas Consulting and Paulo Gustavo

Franklin de Abreu of Embraer. The committee’s objective was to provide a program that

offered a global, regional, and local perspective on the profession and the current climate

for Competitive Intelligence Professionals. When you see these individuals please take a

moment to thank them for their volunteer efforts.

As we developed the program 2009 and again in 2010, all involved parties perceived the

need for a local community of peers that could interrelate during the course of the year to

develop skills and relationships on an ongoing basis. It is with great pride that the 2010

Latin American Summit will also serve as the kick off meeting for a local SCIP Chapter in

Brazil. I would encourage each of you to find a way to become an active participant in the

chapter in the coming year.

In attending this conference, I am sure you will find the presenters, the service providers,

and your peers stimulating your intellect and fueling your passion for learning. Enjoy the

experience.

Ken Garrison

CEO

Strategic and Competitive Intelligence Professionals


Who Should Attend:

The SCIP Latin America Competitive Intelligence Summit is part of a circuit of events held

in Europe, United States and Asia. The target public of this event consists of :

Vice Presidents, Directors and Managers of:

• Competitive Intelligence

• Market Intelligence

• Customer Intelligence

• Technical Intelligence

• Business Intelligence

Business Development Executives

Strategy and Corporate Development

Strategic, Business and Market Analysis

Strategic Marketing Executives

Marketing Research Executives

Business Research Managers


International Workshop Pre Conference Tuesday, October 5th Running a war game: The Value of Stress Testing Strategy

Participants will take part in a mini-war game. They will receive a briefing book with all the

data in advance; the theme: The Battle for China’s Smart Grid. This half-day event will

demonstrate a war gaming model used all over the globe by multinationals to gain insight

into themselves as well as their rivals’ strategic actions. Participants will play the role of

various companies who are seeking a portion of China’s $100 billion offering to help build

out its power grid for 2020. In addition, they will learn how to:

· Identify weaknesses in company strategy

· See how a competitor may underestimate its own capabilities

· Bullet-proof company strategy by being prepared for any number of disruptions or

competitive moves

· Look ahead at the market horizon two or even three years ahead of current market

conditions

LEONARD FULD

PRESIDENT

FULD & COMPANY

CHAIRMAN

THE FULD-GILAD-HERRING ACADEMY OF COMPETITIVE INTELLIGENCE (ACI)

13:30 Registration Opens

14:00 Start

18:00 Closing Remarks


Main Conference Wednesday, October 6th


08:00 Chairperson’s Opening Remarks

KEN GARRISON , CEO

SCIP

08:30 Keynote Speaker

How Culture Changes Intelligence

Multinational or branch offices may all carry the same company banner and logo but within

them house people with very different belief systems and cultures. The executive in Brazil

may want a competitive insight that appears very different than his counterpart in Germany

or in Japan – even though they are examining the same competitor. The culture of the

executive can color the type of intelligence he or she wants, how they communicate their

need, and even how they make their arguments. Companies, too, display cultures of

acceptance, of cynicism, even distrust. This talk will include case examples of where

culture plays a role in your everyday intelligence lives. The audience will learn:

· How to identify the culture of your audience in advance

· How to shape the type of intelligence you deliver based on that audience makeup

· What obstacles to avoid

LEONARD FULD , President

FULD & COMPANY

09:30 Maximizing your money to gather information throughout Latin America

· Gain knowledge on information gathering techniques best suited for Latin America

· Learn how to find information sources and data throughout and outside Latin

American

· Obtain concrete sources of information and examples for key Latin American

markets


VICTOR AGUILLAR , Managing Director

MARKETING ONE, S.C

10:30 Morning Networking Break

11:00 Strategic Intelligence: How the Pro's Do It Effectively and Efficiently

· How to recognize different types of competitive research and analysis challenges

· How to focus on the most important and relevant portions of the situation

· Learn to use the recommended tools and approaches

DAVID GIBSON , Senior Vice President

KAISER ASSOCIATES

ANTONIO NAPOLE, Senior Vice President

KAISER ASSOCIATES

12:00 Lunch

13:30 Conversational Intelligence: Ethical Elicitation for Business Intelligence and

Sales

· Learn when, where, and how to use the core tools of elicitation, turning "business

contacts" into valuable sources

· Identify who your best sources will be - and what you need to do to build win-win

source relationships

· Learn 8 key tools for elicitation that you can use every day

KENT POTTER , Managing Director

BENNION-ROBERTSON, INC

Nancy Potter, Partner

BENNION-ROBERTSON, INC

14:30 Risks in analytical bias: cognitive & sub-conscious thinking challenges

· Understanding the principles for guiding realistic & accurate information in

numerical, textual & visuals formats

· Encourage thinking about thinking processes from an analytical perspective •

· Comparison between forensic and future-oriented analysis


PETER JAHNE , Senior Partner

SAGE BUSINESS SERVICES SDN BHD

15:30 Coffee Break & Networking

16:00 Social media for CI…’Like’?

· What are the trends in use of social media for doing CI?

· How can social media be leveraged for doing CI?

· What are the limitations of social media as a source of reliable intelligence?

ARUN JETHMALANI , Founder

VALUENOTES DATABASE PVT.

17:00 Keynote Speaker

Strategic Competitive Intelligence

To provide the participant with a deep understanding of the issues of, knowledgeable

approach to, processes involved in and rewards of conducting Strategic Competitive

Intelligence (CI).

Eduardo Flores Bermudez, MD, MBA

Specialist for Competitive Intelligence

BAYER SCHERING PHARMA AG

Chair of the Board of Directors

SCIP


Thursday, October 7th


Keynote Speaker Brazil

8:20 Challenges of CI Activity in the Next Decade

PAULO GUSTAVO FRANKLIN DE ABREU , Head of Business Collaboration and

Strategy – Corporate Planning

EMBRAER


Member of Board

SCIP

09:20 Blindspots, how to detect and to avoid them

· Experience what are the main causes of blindspots

· Know what situations are more prone to blindspots

· Learn how to detect them and take them out

ADRIAN ALVAREZ , Founding Partner

MIDAS CONSULTING

Member of Board

SCIP


10:40 Decision-oriented Intelligence Cores: A Practical Case and the Top

Management Point of View

· Mapping corporation performance drivers;

· Understanding concrete decisions to be supported;

· Creating a portfolio of products to be set in motion;

· The role of technology to support the process;

· Presentation of a practical case and the top management point of view

Leonardo Costa Rangel, Director

CORTEX INTELLIGENCE

11:30 Which model of Competitive Intelligence for my Company?

· Understand the aspects and factors that should guide the choice of a CI process

model in a company

· Learn to identify which variables directs the needs for one or another model of CI

· Understand that there are different ways of scanning the environment depending

on variables like level of environmental uncertainty, organizations strategy, size or

managerial style.


FERNANDO DE ALMEIDA, Partner

ADVS Brasil/Academy of CI

12h20 Lunch

13h50 Enriching the Strategic Risk Management Through the Analysis of the Value

Chain System

· Establish a Strategic Risk Management Process

· Elaborate a Value Chain System Analysis

· Identify, Assess and Control the Strategic Risks found in the Value Chain

ALEX LEITE, CEO

LAFIS

14:40 Promoting Internal Collaboration: Enhance Intelligence Production

· Learn to create the appropriate collaboration channels

· Select the right people and prepare them for the network

· Use technology to control and promote the initiative.

RICARDO DA ROS, Regional Director

CIPHER BRASIL

CLAUDIA VILLA DINIZ , General Manager - Technology and IP Management Division

VALE


16:00 Network Intelligence, Better Decisions

· Understand the influence of organizational structures on the success of competitive

intelligence initiatives

· Realize that networking is the cornerstone of a world class intelligence practice

· Know why is time to make a transition from hierarchical structures to decentralize

network ones and how to do it.

FERNANDO DOMINGUES JR, Partner

MENTOR CONSULTING


16:50 Building a World Class Market Intelligence Function (From Firefighters to

Futurists)

· Knowledge of the fundamental pillars to world class CI and how to build a function

around said pillars

· Self reflection of where their (audience´s) organizations are vs. global average, and

what important steps are needed to improve internally

· How to leverage on best practices presented by World Class functions exemplified

in the presentation (both throughout and in the concluding phase, where we

present the routine of a CI manager in 2015).

NATAN RODEGUERO, Project Director

GLOBAL INTELLIGENCE ALLIANCE

17:40 The Best Practices of Scenarios Analysis in a Competitive Intelligence

Process in Brazil

· Understand the Scenario Analysis high potential use in a Competitive Intelligence

(CI) process

· Learn how to link scenarios development in a CI process

· Learn how a leading multinational company in Brazil used one of its most powerful

strategic tool in a CI environment

FERNANDO CORTEZI , Consultant

ADVS
