Featuring real life examples as experienced by alicia butler pierre
7 Ways to Thank Your Customers
“I've learned that people will forget what you said, people will forget what you did,
but people will never forget how you made them feel.” ~ Dr. Maya Angelou
How Do Your Customers Feel as a Result of Working With You?
When customers
Feel appreciated
they will give you more business and…
they will tell others about you
Following are 7 ways you can thank your customers
SOLICIT THEIR FEEDBACK 1
Click here to read the full article.
Example: I attend a lot of webinars. One thing almost every facilitator does is to provide a forum for me and other participants to provide feedback. This shows their interest in my opinion and the willingness for continuous improvement.
Listen & pay attention to them 2
Click here to read the full article.
Example: Microsoft®. Remember how furious many customers were regarding Windows 8 and its navigation? The software giant responded immediately and created Windows 10 to address customer complaints. They’re even offering it for free.
Send handwritten thank you notes 3
Click here to read the full article.
Example: Office Angels®. Every time I meet with owner, Essie Escobedo, I know that within a few days I can expect to receive a handwritten thank you note from her. I treasure these notes! It lets me know that Essie is so appreciative of her clients and colleagues that she makes it a point to take time to write a special note to them. I gladly send business to her because I know my referrals will be treated well!
Provide special offers 4
Click here to read the full article.
Example: OvernightPrints.com®. This is the company that prints my business cards. In exchange for my email address and loyalty over the years, I receive emails advertising their special offers. Their service is consistent and all of their offers are backed by a quality product.
Give them special recognition 5
Click here to read the full article.
Example: American Express®. As a subscriber, I receive their monthly e-newsletter which usually includes a profile of an entrepreneur/small business owner. Not only does the profiled business gain exposure to a large audience, but it guarantees customer loyalty and future sales for AMEX.
Extend invitations on new products 6
Click here to read the full article.
Example: Brahmin®. I’m always impressed with this company’s ability to keep things “interesting” for their customer base. At least once a month, I receive an email announcing a new product. By creating new handbags in short batches, Brahmin not only builds continuous anticipation but also rewards their customers by announcing the new products to them first.
Change your processes 7
Example: EquilibriaTM, Inc. As the owner of this company, I know firsthand the value of changing your service or product offering based on customer feedback. By paying attention to viewer comments, downloads and other analytics on SlideShare®, my team and I successfully launched a suite of digital process and procedure templates. Now, viewers (customers) can build an Operations Manual for their companies in less than a day.
Collect deposit or
retainer payment
according to terms.
Accounts Receivable Process - Services
Your Company Name Here. Confidential.
Revision #__. Date: ____ By: _______________
Ask for different
form of payment
Accept new project/
signed contract
from client.
See Records
Management
Process
start
end
Scan or deposit check
into banking account or
Process Credit Card.
YES
NO
Credit Card
Declined
Check Declined/
BouncedCounterfeit Paper
Money
Ask for different
form of payment
Ask for different
form of payment
Resolved?
Provide receipt
for transaction
confirmation.
Prepare invoice,
statement of work or
contract with applicable
discounts or credits.
Record
transaction in
Accounting log or
software.
Determine
whether or not to
charge NSF fees.
Place hardcopy
or electronic
transaction in
designated area.
See
Collections
Process
Customer confirms
interest in service.
Did Payment Post?
YES
NO
Await
confirmation that
100% services
rendered.
Thank customer for time, but services
cannot be completed until acceptable
payment is received & processed.
Prepare & send
final invoice (if
applicable).
Did Payment
Post?
NO
YES
Click here to read the full article.
Image Credits
• Pg. 2: http://www.geni.com
• Pg. 7: http://galleryhip.com/handwritten-thank-you-letter-interview.html
• Pg. 12: www.firstcovers.com
• Pg. 13: www.groupgiftplanet.com
Click here to get access to more small business tips
www.EQBsystems.com/blog
© Copyright 2015. Alicia Butler Pierre for Equilibria, Inc.
Alicia Butler Pierre
Recommended
