8 Ways to Manage Social
Media During an EventVia Biz Bash
While most groups do have a presence
on social media, it’s crucial to devote
time to managing that digital brand in
real time during an event.
Designate and empower monitors
Remember to delegate the task to a team member who
can really monitor social media, this will allow them
to update live during the event.
1.
Create a command center
Your social media hub should be in the center off all
the action. Your social media hum should have the
best vantage point, adequate power, internet,
2.
Define your brand voice
Create a specific tone, character, and
persona for team members to use.
3.
Make it personal
Be authentic. Speak to your audience
like they are your friends, also Keep the
dialogue going by responding quickly.
4.
Expect the unexpected
Even with the best planning, the unexpected can happen.
Germann says it’s worth the effort to go through a script
of possible issues—a power outage, bad weather, a shortage of
some key item and craft responses ahead of time.
5.
Put Twitter first
Tweets are the language of real-time social media conversations.
This doesn't mean to neglect Facebook and Instagram, but it
seems people take to Twitter to have conversation
6.
influencers, influencers, influencers
Find the influencer for the
audience you are trying to reach.
7.
Have influencers engage with your eventHave them at the event posting live on their personal accounts Do an instagram takeover
Go beyond your platform
It’s not enough to keep an eye on your social platforms.
Monitor your brands name or event for mentions, it’s likely
that attendees are talking on their personal platforms.
8.
For more information on social media event
manegment please visit us at socialmediamodels.com
source: bizbash.com
/socmediamodels@socmediamodels