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selling price of Nano CX in Malaysia is RM 13,704 per unit. It is

estimated that gross profit for the first year would yield xxx, second year

xxx and third year xxx Estimated monthly instalment payment is xxx for

seven years period. With this price, the target market is very wide which

includes those with income RM 2000 per month, students female

workers and scooters riders

-

..

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INTRODUCTION TO THE COMPANY

Tata Motors Limited, formerly known as TELCO (TATA

ENGINEERING AND LOCOMOTIVE COMPANY), is a multinational corporationheadquartered in Mumbai, India. It is India's largest passenger automobile and

corporation commercial vehicle manufacturing company. Part of the Tata Group, and

one of the world's largest manufacturers of commercial vehicles. The OICA ranked it

as the world's 20th largest automaker, based on figures for 2006

Tata Motors was established in 1945, when the company began manufacturing

locomotives. The company manufactured its first commercial vehicle in 1954 in a

collaboration with Daimler Benz AG, which ended in 1969 Tata Motors was listed on

the NYSE in 2004, and in 2005 it was- ranked among the top 10 corporations in India

with an annual revenue exceeding INR 320 billion. In 2004, it bought Daewoo's truck

manufacturing unit, now known as Tata Daewoo Commercial Vehicle, in South

Korea. It also, acquired a 21% stake in Hispano Carrocera SA giving it controlling

rights in the company. Tata Motors launched the Tata Nano, noted for its Rs100,000

price-tag, in January 2008.

In March 2008, it finalized a deal with Ford Motor Company to acquire their British

Jaguar Land Rover (JLR) business, which also includes the Rover, Daimler and

Lanchester brand names. The purchase was completed on 2 June 2008 Tata Motors

has its manufacturing base in Jamshedpur, Pantnagar, Lucknow, Ahmedabad and

Pune.

1. History

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Tata Motors launches its first truck in collaboration with Mercedes-Benz.Tata Motors

is a part of the Tata and Sons Group, founded by Jamshedji Nussarwanji Tata and J

Baker. The company was established in 1945 as a locomotive manufacturing unit

and later expanded its operations to commercial vehicle sector in 1954 after forming

a joint venture with Daimler-Benz AG of Germany.

Various Products of TATA Motors

[1] Passenger cars and utility vehicles

Tata Indigo SW

Tata Sierra

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Tata Estate

Tata Sumo/ Spacio

Tata Safari

Tata Indica

Tata Indigo

Tata Indigo Marina

Tata Winger

Tata Nano (3RD March 2009)

Tata Xenon XT

Tata Xover(2009)

[2] Concept vehicles

Tata Cliffrider

2000 Aria Roadster

2001 Aria Coupe

2002 Tata Indica

2002 Tata Indiva

2004 Tata Indigo Advent

2005 Tata Xover

2006 Tata Cliffrider

2007 Tata Elegante

2009 Tata Prima

[3] Commercial vehicles

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Tata 1616 Starbus

Tata Marcopolo Buses in the Delhi BRT .

Tata Star Bus in Nagpur, Maharashtra. Tata Low Floor Buses are also used by

administrations in Delhi, Mumbai, Pune, Udaipur and Indore

Tata Ace

Tata TL/ Telcoline /207 DI Pickup Truck

Tata 407 Ex and Ex2

Tata 709 Ex

Tata 809 Ex and Ex2

Tata 909 Ex and Ex2

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Tata 1109 (Intermediate truck)

Tata 1510/1512 (Medium bus)

Tata 1610/1616 (Heavy bus)

Tata 1613/1615 (Medium truck)

Tata 2515/2516 (Medium truck)

Tata Starbus (Medium Bus)

Tata Globus (Low Floor Bus)

Tata Marcopolo Bus (Low Floor Bus)

Tata 3015 (Heavy truck)

Tata 3118 (Heavy truck) (8X2)

Tata 3516 (Heavy truck)

Tata 4923 (Ultra-Heavy truck) (6X4)

Tata Novus (Heavy truck designed by Tata Daewoo)

[4] Military vehicles

Tata LSV (Light Specialist Vehicle)

Tata 2 Stretcher Ambulance

Tata 407 Troop Carrier, available in hard top, soft top, 4x4, and 4x2 versions

Tata LPTA 713 TC (4x4)

Tata LPT 709 E

Tata SD 1015 TC (4x4)



Tata LPTA 1615 T

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Introduction to the TATA NANO

The Tata Nano is a proposed city car debuted by India's Tata Motors at the 9th

annual Auto Expo on January 10, 2008 at Pragati Maidan in New Delhi, India.

Called the peoples carin Tata's promotional material, it was projected to be the

least expensive production car in the world. The standard version of the Nano is

projected to sell for Rs. 100,000 (approximately US $2500, GBP 1277, or 1700) ,

not including fees or delivery. Newsweek identifies the Nano as a part of a "new

breed of 21st-century cars" that embody "a contrarian philosophy of smaller,lighter, cheaper" and portend a new era in inexpensive personal transportation

and potentially, "global gridlock". The Wall Street Journal confirms a global trend

toward small cars, led by the Nano.

The prefix "Nano" derives from the Greek root 'nanos', meaning dwarf as with

nanometer. "Nano" also means "small" in Gujarati, the native language of the

Tata family, founders of the Tata Group.

History and conception

The project to create a 1 lakh (1 lakh = 100000 rupees) car began in 2003, under the

Chairman of Tata Motors, Ratan Tata. The strategy behind the project was the awareness of

the number of Indian families who had two wheeled transport, but couldn't afford a four

wheel car, and was based on the company's success in producing the low cost 4 wheeledAce truck in May 2005.

The Nano was unveiled at the 2008 New Delhi Auto Expo.

Industry convention was that a reliable car couldn't be made at such a low price,

so initial media speculation was that the car would be a simple four-wheeled auto

rickshaw. However, The Times of India reported that the vehicle is "a properly

designed and built car". The Chairman is reported to have said, "It is not a car

with plastic curtains or no roof it's a real car." During development the

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company reinvented and minimized the manufacturing process, brought in

innovative product design, and asked component manufacturers to look

at current work and design approaches in a different perspective to produce logical

and simple solutions. The car was designed at Italy's Institute of Development inAutomotive Engineering, with Ratan Tata ordering certain changes during the

process, such as reducing the number of windscreen wipers from two to one.

Financial projection:

Tata initially targeted the vehicle as "the least expensive production carin the world"

aiming for a starting price of 100,000 rupees or approximately $2300 US despite

rapidly rising material prices. Tata Motors has been able to cut down the cost of the

car by making things smaller and lighter, doing away with superficial parts and

changing material wherever possible. Tata Motors company had received lakhs of

enquiries through the internet for the Nano.

Tata Motors intends to open bookings for the car three months from now. Tata

Motors plans to produce 2,50,000 Tata Nano Cars in the first phase and add

1,00,000 in the second phase, taking the total production capacity to 3,50,000 cars

probably by the end the next financial year

As of August, 2008 material costs have risen from 13% to 23% over the cars

development, and Tata now faces the choice of introducing the car with an artificially

low introductory price, raising the price of the car, or foregoing profit on the car the

latter an unlikely proposition., while an increased price on the Nano will likely

decrease demand

Technical overview:

Design

The Peoples Car, designed with a family in mind, has a roomy passenger

compartment with generous leg space and head room. It can comfortably seat four

persons. Four doors with high seating position make ingress and egress

easy. Yet with a length of 3.1 metres, width of 1.5 metres and height of 1.6 metres,with adequate ground clearance, it can effortlessly manoeuvre on busy roads in

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cities as well as in rural areas. Its mono-volume design, with wheels at the corners

and the powertrain at the rear, enables it to uniquely combine both space and

manoeuvrability, which will set a new benchmark among small car

Engine

Unlike other low cost Indian cars, this one is going to have a variomatic gear system.

Instead of manual gear box in conventional cars it is coming up as gear less or

rather with an automatic gear transmission. This helps to improve the efficiency &

mileage by magnifying the torque output.

As in international markets, the compact car from Tata will have back mounted

engine, pushing the luggage space to the front. Making the engine closer to the fuel

tank has another advantage of increased fuel efficiency. Rear mounted engine also

help in reducing the power loss during transmission. The car will have front disk and

rear drum brakes. The company claims mileage of 22 kmpl in city and 26 kmpl on

highway.

Fuel Efficiency

The Peoples Car has a rear-wheel drive, all-aluminium, two-cylinder, 623 cc, 33 PS,

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multi point fuel injection petrol engine. This is the first time that a two-cylinder

gasoline engine is being used in a car with single balancer shaft. The lean design

strategy has helped minimise weight, which helps maximise performance per unit of

energy consumed and delivers high fuel efficiency. Performance is controlled by a

specially designed electronic engine management system.

Safety & Comfort

By adhering to the fact that less weight requires less power, the 1 lakh car is made of

light weighing steel. This has made the Tatas come up with a cheap alternative with

out compromising on safety and performance. The base model will feature glass

windows that can be cranked up. The tail lights are expected to appear like as in

Tata Indica. Higher versions will have the comforts of power steering, power

windows, air-conditioning and much more. With an all sheet-metal body, it has a

strong passenger compartment, with safety features such as crumple zones,

intrusion-resistant doors, seat belts, strong seats and anchorages, and the rear

tailgate glass bonded to the body. Tubeless tyres further enhance safety. It

exceeds current regulatory requirements with a strong passenger compartment,

crumple zones, intrusion resistant doors, seat belts, strong seats and anchorage

Controversies Involved

Controversies also arose about Tata's planned manufacturing unit for the car in

Singur, West Bengal, where the state government of West Bengal has allocated 997

acres (4.03km) to Tata Motors. The construction of the car

factory on that tract of land will require fertile agricultural land and the expropriation

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and eviction of ca. 15,000 peasants and agricultural workers. The affected farmers

fear they will receive inadequate or no compensation and therefore lose their

livelihoods. Activists near Kolkata, where Tata's manufacturing unit is located,

started burning the car in effigy. In New Delhi, a group of six women protested

wearing T-shirts bearing slogans that said, "The Rs 1 lakh car has Singur people's

blood on it." The Trinamool Congress alleged that Tata motors usurped the agrarian

land for the construction site and has threatened to stall the manufacture of

the car. The 11 cases were dismissed.

The Nano is alleged to have severely affected the used car market in India, as many

Indians opt to wait for the Nano's release rather than buying used cars, such as the

Maruti 800 (a rebadged Suzuki Alto), which is considered as the Nano's nearest

competitor. Sales of new Maruti 800s have dropped by 20%, and used ones by 30%

following the unveiling of the Nano.

It will be a tragedy if such a mega investment and employee generating project by

one ofIndias most respected company is lost to West Bengal on account of a failure

of communication among its stakeholders. Its time that we as a nation begin to think

of such projects as national projects and not become captive to immediate impulses.

There cannot be and must never be any contradiction between industrialisation and

welfare of farmers.

In a democracy, the sensitivity of all stakeholders have to be addressed and in the

context of land acquisition controversies, the new law of land acquisition and

rehabilitation, proposed by the UPA government, is the way forward. If the Tata

withdraws from the Nano project in West Bengal, investors sentiments will be hurt,

and the only way for the company to move forward is for all concerned to ensure a

political atmosphere conducive for investment. The Nano has 34 patents on the cars

design itself, which is a cause for national celebration as it represents a major

technological and manufacturing feat in the automotive sector. All projects of

technological excellence and originality that give India a special place in innovation

and unique competitive advantage, should be treated as national projects. The state

government should ensure the farmers are justly compensated in terms of price for

their land and employee opportunities in the car project through suitable policy

initiative. Democratic government is all about dialogue and moderation, and we hope

that the West Bengal government will initiate purposive dialogue with all concerned.After all, his unfortunate controversy must be resolved to the satisfaction of all

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are also the special economic zones of Gujarat and Karnataka that hold promise. If

Tata decide to move, investors can take heart from the fact that despite delayed

production and eventually sales, the Nano will still find takers.

The global auto industry is dynamically establishing a niche as major economic

engines. Millions of aspiring Indians and the international auto markets watched in

awe, the launch of worlds cheapest car Tata Nano.

Tata Nano, launched by the $29-billion Tata group, is a believed to be a peoples

car. The car was launched in an auto expo held at Delhi on 10 Jan 2008. Ratan Tata

is a 70-year-old kind and tender chairman of the Tata group, drove this worlds

cheapest car to the Tata Motors pavilion and unveiled this new car, giving sleepless

nights to rival companies.

According to Tata group, the car will come out on Indian roads in the later part of this

year. The price of this car is a cause of astonishment and fear for all the other auto

companies who are now trying to reduce their market prices as to compete with the

launch of Tata Nano. The price of Tatas car is about Rs 1 Lakh ($2500).

Expertise in auto industry are raising doubts to the price, specifications, features and

safety of this cheap car but Tata promises the safety and emission standards. The

car had passed the Indian regulatory requirements, frontal crash test and the Euro-IV

emission norms. It is also tested for front, rear and side collisions.

This car is especially manufactured for the middle class population of India who

desire to have a safer means of transport at an affordable cost. It is a four-door car

with length of 3. 1 meters, height of 1.6 meters and width of 1.5 meters. It canaccommodate up to five people, a complete family.

[12]
http://nanocar.wordpress.com/2008/01/12/tata-nano-launch-%E2%80%93-world%E2%80%99s-cheapest-car/nano-car/http://nanocar.wordpress.com/2008/01/12/tata-nano-launch-%E2%80%93-world%E2%80%99s-cheapest-car/tata-nano/


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The car beholds an efficient engine of 623 cc with an efficiency of about 20 kms per

litre of petrol. The highest speed is stated to be about 105 kms. The only missing

luxuries are air conditioner, car audio systems , power windows and motorized

steering. But the targeted customers are not so much concern with the luxuries as

they are with comfort and safety. For upper class population, Nano has also come up

with the deluxe model attributed with air conditioner.

After the commercial launch of Nano, the Indian roads especially metropolitan cities

like Delhi, Mumbai, Chennai and Bangalore are expected to be flooded with Nano. A

city like Mumbai that has always experienced heavy floods during monsoons will

now experience a flood of Tata Nano. The cheap price will definitely replace the

used cars Mumbai . Used cars are just a pure consumption of goods for the middle

class population. Now, with the introduction of Nano, the demand for used cars will

certainly reduce.

OBJECTIVE

1. To study the main features that helps the consumer for the purchase

of Nano car.

2. To study the various factors affecting consumer decision for

purchasing a Nano car.

3. To study the after sale service of Nano car.

4. To study the customer satisfaction from Nano car.

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SCOPE OF THE PROJECT

This study would be useful for companies to know what people perceive

and thinking about Small Fight that is Nano.

This study would be useful to other students as a secondary data .

This study would be useful to form strategies according to perception of

people about nano.

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RESEARCH METHODOLOGY

As to know about research methodology lets discuss what is meantbysearch . Definiton of research is as follow,

Research is the systematic design,collection ,analysis and reporting of

data and Finding relevant to specific marketing situation facing the

company Research is often used by marketing manager to solve a

problem on to find a Research is often used by marketing manager to

solve a problem on to find a Research is often used by marketing

manager to solve a problem on to find a Course an action related to a

particular situation faced by a company .

Marketing research could be used for market survey ,product preference

test, Sales forecast or for finding advertising effectiveness.

A company can obtain marketing research in number of ways.

Most large Companies have their own marketing research departments

The methodology ,which is also known as the systematic procedure,

which is Followed for this marketing research project is as under

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Data collection

There are two types of data collection method use in my project work report.

Primary data collection method- For observing consumer perception for TATA

NANO and approaching customers directly in the field, comparing and references to

know their preference. In survey approach .I selected a questionnaire method for

taking a customer view because it is feasible from the point of view of my subject &

survey purpose.

Secondary data collection method- It was used by referring to various websites,

books, magazines, journals and daily newspapers for collection information

regarding project under study

Sample size :- The sample size is 50

Sample Domain- Bareilly city

Sampling method:-A sample is considered during a research when the size of the

population is very large

and a set is chosen to represent the whole population, this set is called a sample is a

representative of the population under study.

Similarly, a sample was chosen for the research and was chosen by a simple

convenience

sampling.

Sampling technique

The sampling technique followed was, administrating these 100 questionnaires to

the

customers selected on convenience basis in the absent of any data base about the

customers. That is irrespective of whether the customers know about Tata Nano or

not.

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Tool for Data Collection:

Structured Questionnaires were the tools for data collection. The Questionnaire was

neatly designed and constructed for the purpose inline with the objective of the

study.

The Questionnaire method of data collection is quite popular, particularly incase of

big

enquiries. Questions related to objectives of the study, form major portion of the

questionnaire. It mainly consists of multiple choice questions so that respondent can

mark

one of the several choices of answers. Questionnaire is formed based on the ideas

obtained from researchers discussion of the problem guid

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DATA ANALYSIS

The study entitled pre purchase buyer behavior & brand awareness of

Tata Nano was

carried out to address the problem with the objectives of ascertaining brand

awareness of

consumers on Tata Nano, the factors influencing their purchase decision, customers

expectation from Tata Nano, factors influencing their pre purchase buying behavior

withrespect to Tata Nano.

To achieve the objectives, data was collected from the company, the existing and

potential customers. For these purpose 100 customers were selected on

convenience

based and a structured questionnaire was administrated.

For the primary data a structured questionnaires was prepared based on the

researchobjectives. A sample of 100 questionnaires was administered to the customers and

the

responses were collected. The customers were selected on convenience basis

irrespective

of whether the customers, knows about Tata Nano or not, the data so collected has

been

analyzed in this chapter:

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Question: 2

Is it a 2 wheeler or 4wheeler?Table No 2

Options No of respondents2 wheeler 484 wheeler 25

Graph No 2

Inference:

Around 48 persons are owner of a 2 wheeler and 25 persons are theowner of a 4 wheelerand this is a good indication of the market scenario in the present marketin Bangalorewith the market which has so many costumers who may go for

repurchase.

Question: 6

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Have you heard of Tata Nano?Table No 6

Options No of respondents

Yes 89No 11

Graph No 6

Inference:

Maximum number of people which is 89% of the sample size has heardabout Nano andonly 11 of the respondents have not heard about Nano.

Question: 7What is your first impression of Nano?Table No 7

Options No of respondentsGrate 55Good 35

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Average 8Poor 2

Graph No 7

Inference:

For most of the people the first impression is grate which is 55 % of therespondents, for35 % of the respondents its a good one and same is the impression, for 8of therespondents the impression is average and lastly for 2 of the respondentsthe impressionis poor.

Question: 8

Would you like to purchase it?Table No 8

Options No of respondents

Yes 78No 12

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Inference:

Most of the people that is 45 out of 100 are welling to purchase itimmediately and 35people are willing to purchase it within a year , and rest 20 are

considering it after a year.Question: 11

According to you car is:Table No 11

Graph No 11

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Inference:

For most of the people the car is a dream come true and hence 65 of myrespondents sayit too, 20 of the respondents feel that car is a status symbol, and 15 of therespondents feelthat it is for comfort.

Question: 12

What will you consider more while purchasing a car?Table No 12

Options No of respondentsComfort 15Mileage 22

After salesservice

8

Price 55

Graph No 12

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Inference:

For most of the respondents price is the major factor and hence 55 of therespondents areconsidering price while purchasing a car, 22 of the respondents go for themileage and 15go for the comfort, and 8 go for the after sales service.

Question: 13

What are the features you like in a car?Table No 13

Options No of respondentsAC 10Comfortable seat 15Power staring 8

Stereo 3All 54None 10

Graph No 13

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Inference:

Most that is 54 of the respondents feel that they want all the features inthe car, 15 arewilling to have only comfortable seat and 10 want AC 8 people wantpower staring and 3want stereo and 10 are not interested in any additional feature.

Question: 14

Would you like to pay more than 1 lakh for thus features?Table No 14

Options No of respondentsYes 34No 38May be 28

Graph No 14

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Inference:

Most of the respondents that are 61 of the respondents are not willing tofinance the careven if they have to pay a little more; where as 39 of the respondents arewiling to takethe finance.

Question:17

Do you think there will be an impact of launch of Nano in 2 wheelersegment?Table No 17

Options No of respondentsStrongly agree 25Agree 42Neutral 15Disagree 10Strongly disagree 8Graph No 17

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Inference:

25 of the respondents feel that there will be an impact of launch of Nanoon the 2 wheelersegment, 42 agree to this too, 15 of the respondents dont know about itand 10 of therespondents do not believe it, whereas 8 of the respondents feel the other

way

FINDINGS

Majority of the respondents are owning a 2 or 4 wheeler

Most of the respondents are owning a 2 wheeler compared to 4 wheeler

Majority of the respondents are prefer Hero Honda & Bajaj

Most of the respondents are prefer maruti & Tata

Majority of the respondents are satisfied with the vehicle they have

Majority of the respondents are have herd about Nano

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A lot many of the people say that the first impression of Nano is good

Most of the respondents are willing to purchase Nano

Black is the most preferred color for most of the people

Majority of the respondents are willing to purchase the car either imminently or

within a year

For most of the respondents the car is a symbol of a dream coming true

Price is the main criteria for most of the people

Majority of the respondents are willing to have all the features

Maximum number of people are not willing to pay more than 1 lakh for additional

features

Most of the respondents are not willing to go for financing

Majority of the respondents are willing to go for full payment

Majority of people think that there will be a impact of Nano in 2 wheeler segment

A lot many of the respondents say that there will be a impact of Nano launch on 4

wheeler segment

Majority of the respondents dont think that there will be an impact of Nano on

used car segment

Most of the respondents think that if similar cars are available at the same rate the

impact will not be the same

Majority of the respondents think that the price is the major thing going in favor

of Nano

Maximum number of the respondents say that Nano is a boon for market

Majority of the respondents feel that Nano ill increase the traffic

Most of the respondents feel that Nano is not too safe for travel

Majority of the respondents feel that the Nano will perform as claimed

A good population is dough full about the success of Nano

Majority of the respondents feel that the Nano will give the claimed mileage

A majority feel that it is a good time for the launch of Nano

Most of the respondents feel that Nano is going to be the best product for Tata

Majority of the respondents feel that the Nano will increase the Tata brand

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SUGGESTIONS

Even though Tata products are globally recognized products among its customers

some

of the following suggestions may be help full in performing much better in market:

The customer tends to give more importance to quality, brand name and features

of any products before purchasing the. So a company should focus on these

aspects.

The company should focus on giving better quality product as most customers

were very brand loyal and were generally satisfied with the product.

Pricing did play an important role for most of the people

Most of the customers are willing to accept Nano in the current scenario where

the price is the major determinant

Advertising is one of the most powerful tool in the hand of any company with

which they can influence the customers

As this is the product made for Indian customers in mind we can say that it is the

one which is going to make the Tata happy for the launch

As it is generally accepted by people we can say that it will be the star product for

the people from Tata group

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CONCLUSIONS

The research work embodied in this report is highly qualitative and is not amenable

for

vigorous hypothesis testing through statistical packages. However, based on our

analysis

of qualitative data, Tata Nano is accepted by people.

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Also we have covered the behavioral aspect of consumers, concerning the pre

purchase

buyer behavior .Thus from the consumers perception as well as from the behavioral

aspect of consumers concerning purchasing behavior, company can plan their

promotional & service strategies based on these findings, in such a manner, so as to

increase the market share, reduce advertisement expenditure, increase the brand

awareness level among consumers, reduce customer complaints and thus targeting

specific segment of the market and reaching large base of customers.

This project has helped me understand the importance and significance of pre

purchase

buyer behavior and brand awareness for Tata Nano. It has given me exposure to the

practical side of conducting a research and at the same time enhanced my

knowledge by

applying theory learnt in class to practice.

The project helped me to understand the various parameters which customer looks

at

while making a purchase of a products, the various influencing factors while

purchasing,

the different brands which people purchased etc.

The survey gave an opportunity to get the feedback of customers about the Tata

Nano

Majority of the respondents have given a favorable opinion towards Tata Nano.

The survey indicates that some problems exist that deserve the attention of the

company.

They need to find out the consumer request regarding the color & other aspects..

The overall customers attitude towards Tata Nano is favorable & they are happy

with it even before the launch

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Research limitations

My research investigation is beset with the following constraints:

The study is carried out considering only Bangalore city, so it will

face lack of depth study.

Feedback from respondents is limited 100 persons that is sample sizeis 100.

Only the respondent co-operation and true information in the study will

only give a clear picture.

qestionnaire

Dear respondents,

I am a student ofShriShankracharya institute of management & technology.

As a part of my curriculum I am conducting a study on consumer perception &

future potential for TATA NANO It would be a great help if you please spare

some of your time to fill this questionnaire. The responses would be kept strictly

confidential & use to data analysis

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A) Name -----------------------------------------------------

B) Age --------------------------------------------------------

C) Designation ----------------------------------------------

1. What is the first thing, which comes into your mind when you think about NANO?

a. cheap

b. economical

c. affordable

d. compact

2. Instead of purchasing a Bike, will you prefer to go for the NANO?

1. Yes

2. No

3. Cant say

3. Which feature of NANO attracts you most, that inspires you to go for NANO?

1. Price

2. Design

3. Mileage

4. Interior space

5. All the above

6. Cant say

6. Do you think NANO is people's car?

1. Yes

2. No

3. Cant say

7. Will you recommend NANO to your friends and relatives?

1. Yes

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2. No

3. Cant say

8. Which small car would you prefer to buy?

1. Maruti 800

2. Tata NANO

3. Other.

.

9. How long can you wait for NANO?

1. 1-2 months

2. 2-4 months

3. 4-6 months

4. Cant wait

10. If the price of NANO rises, would you still purchase it?

1. Yes

2. No

3. Cant say

11. Will Tata be able to maintain the price of NANO in future if there is hike in

cost of raw materials?

1. Yes

2. No

3. Cant say

13. Will there be traffic problem with the introduction of NANO on Indian

roads?

1. Yes

2. No

3. Cant say

14. Can you trust NANO for safety?

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7Have you heard of Tata Nano?

Yes No

8What is your first impression of Nano?

Grate Good

Average Poor

9Would you like to purchase it?

Yes No

10Which colol would you prefer?

Yellow Black White other

11When would you like to purchase it?

Immediately Within a year Latter

12According to you car is:

a dream come true Comfort Status symbol

13 What will you consider more while purchasing a car?

Comfort Mileage

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after sales service Price

14 What are the features you like in a car?

AC Comfortable seat

Power staring Stereo

All none

15Would you like to pay more than 1 lakh for thus features?

Yes No May be

16Would you like to finance it if its more than 1 lakh with other features?

Yes No

17 What do you like full payment or financing?

Full payment Financing

18Do you think there will be an impact of launch of Nano in 2 wheeler

segment?

Strongly Agree Agree Neutral

Disagree Strongly

19Do you think there will be an impact of launch of Nano in 4 wheeler

segment?

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Disagree Strongly

20Do you think there will be an impact of launch of Nano in used car

segment?


Disagree Strongly

21. If similar cars such as Sentro are available at the same price will the

impact will be the same?

Yes No May be

22What are the things going in favor of Nano?

Looks Design Mileage Price

23. Its a boon for Indian market, what do you feel?


Disagree Strongly

24Do you think Nano will increase the traffic?


Disagree Strongly

25. Do you think Nano is safe for travel?

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31. Nio will add the value in Tata brand?


Disagree Strongly