Social Media

It’s kind of a big deal…

Social is Global

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Leaders of the Revolution

Source: http://gigaom.com/2010/12/20/facebook-vs-twitter-an-infographic/

!  1 out of every 13 people are on Facebook

!  1 out of 26 sign onto Facebook on a daily basis

! 200 million registered Twitter accounts as of January 2011

!  110 million tweets are sent each day on Twitter

Oxymoron? Global and Local

Impact

It’s time for another video!

What IS Twitter?

The Trevor Project

Revolution in Egypt

http://latimesblogs.latimes.com/babylonbeyond/2011/02/egypt-twitter-voices-jan25-cell-phones-egyptians.html

GOALS

Are you setting any?

One Goal To Rule Them All

What do you think is the ultimate goal of social media is?

Not Quite…

•  What is the ultimate goal of social media for YOUR non-profit?

•  Goals are different.

Identify YOURS

METRICS

How do I….?

Types of Metrics

Quantitative Qualitative

Quantitative

•  Overall reach

–  # of friends, followers or subscribers

•  Traffic

–  How many people are actually coming to your website

Qualitative

•  Interaction

•  Are people sharing your content?

•  Goals

•  Are your fans/followers taking the actions you want?

•  Reputation

•  Do people “like” you in the online and offline sense?

If it’s not working?

•  Hang in there!

•  Scale back your efforts.

•  Focus by targeting a more specific audience.

•  Try something new.

•  Don't get too discouraged it takes some time to find your social media mojo.

One METRIC To Rule Them All

Eh…not so much.

Define your Goals

Identify the Right Metrics

Review, Reassess, Re-

focus

Rinse, and Repeat!

•  www.tweetstats.com –  Easy to read graphs –  Basic information

•  www.twittercounter.com –  Helps you figure out how

to gain more followers –  Pay for more features

•  www.twittergrader.com. –  Find out your Twitter

grade •  http://twitalyzer.com •  http://klout.com •  http://tweetpsych.com

THERE’S

MUCH

MORE…

Useful Sites

OPEN COMMUNICATION

MODEL

What…?

The Message

Television

Printed News Radio

News Websites

YOUR PEOPLE YOU

The Discussion

Your Non-Profit

Another Non-Profit that

supports your goals

Person Already Part of your Non-Profit

Person Not Part of Your Non-Profit who

doesn’t know about you but

cares about the issue

Media outlets that report on

your issues

It’s like a being a great party host –

1.  Let go

2. Not completely.

3.  ENGAGE

How to Make it Work for You

So what?

That’s not for me…right?

Your Audience Already Exists

•  Use the tools that your audience is already using.

•  Remember those #s before? The people you want to reach is already reachable. Go fish where the fish are!

Advantage: LITTLE GUYS!

You are able to LOOK and LISTEN in ways that would be impossible without the Internet

Advantage: LOOK

•  Observe others who are using social media successfully

•  Observe what your target audience likes and responds To online

•  Observe your own online behavior –  What do you share? –  What tools do you use?

Advantage: LISTEN

•  What are people saying about your org or “brand”

•  What are the “trending topics” and latest buzz? –  Try to jump onto timely

topics.

•  Hear crickets? –  If no one is talking you

aren't giving your audience what they need/want

Mainstream Media Attention

Now Available in Aisle 5!

Remember the social sauce!

CUENTAME

If you could write a one-line message on a blank billboard in Arizona for people to reconsider SB 1070, WHAT WOULD IT SAY?

Result of Facebook Poll

This became the final billboard message.

News Coverage

http://www.facebook.com/video/video.php?v=419515706902

IMPACT

Fans loved it because it was THEIR project.

They are now INVESTED and want to do MORE.

Getting Started

Ok – I guess I’ll try this

Best Practices - Twitter

Best Practices - Twitter

The Discussion

Your Non-Profit

Another Non-Profit that

supports your goals

Person Already Part of your Non-Profit

Person Not Part of Your Non-Profit who

doesn’t know about you but

cares about the issue

Media outlets that report on

your issues

Twitter lives here.

Best Practices

You got any tips?

1. Be authentic = have a personality 2. Be sweet, re-tweet. 3. Follow people who are relevant 4. Keep it professional 5. Tweet for others

Top 10 Tips for Tweeting

6. You’re not a robot 7. Limit yourself to 6-7 quality tweets

per day 8. Create a bit.ly account and track some

metrics 9. ENGAGE! 10. Use #hashtags wisely

Top 10 Tips for Tweeting

•  @nonprofitorgs –  This profile serves to be a portal to ALL

nonprofit orgs by following ONLY nonprofits and nonprofit staff

•  @twitcause –  Helps non-profits get discovered on Twitter and

enables passionate people to support the causes they care about

•  @cleveraccounts –  Learn about interesting uses of Twitter around

the world •  Your fellow A3PCON participants •  Your organization members

Twitterers to Follow

Expand Your Circle of Influence

Find out who your followers are following

Use topics as guides

Lists are resources

RECAP!

Only things you need to know…

Social is GLOBAL

Set your GOALS

Track with METRICS

CONVERSATE & ENGAGE

Aisle 5 – Mainstream Media Attention

Lean on Best Practices

Use social media as the bridge between the things we need to

change in the world and the people who want to help

NOW GO FORTH!