Blog Monetization: Soup to Nuts
Chloe Spencer,Founder, Neopets Fanatic
Build an Asset
• SEO + AdSense = money while you sleep!• SEO = your (cheap & sustainable) traffic
source• Google AdSense is your income stream• Good news! Google loves blogs• WordPress = search engine friendlyEg. Clean urls
STEP 1: Keywords
• Use keyword tools like Google Toolbar’s suggestions and WordTracker– To pick your topic– To pick the name of the blog– To identify topics to write about
• Each page / post should focus on a unique “keyword theme”
#5 for “neopets”#3 for “neopets cheats”#6 for “neo pets”etc.
STEP 2: SEO Content
• Use your “keyword theme” in your post title, content, and title tag
• Use the “SEO Title Tag” WordPress plugin so you can have a longer title tag with extra synonyms, verb tenses, plural / singular
• Use “Pages” (not “Posts”) for evergreen content
STEP 3: Monetize!
• Google AdSense– Up to 3 ad units – “above the fold” – per page– Link unit – blend it in with the navigation– Match your page content’s font size and color– Make the ad unit blend in – no border around it, no
background color
STEP 4: Hire Some Help
• Hire someone to:– Moderate your comments– Write comments– Write posts
• Pay by the post, not by the hour
Thank You!