No matter how successful your business service or product is, you still need to make potential
clients aware of what you do before you can turn it into a success. It is not as simple as setting
up a website or producing some flyers; marketing is about branding your company so that
potential clients have an idea of what to expect when buying from you, understand what sets
you apart from your competitors and can identify your company out of a crowd of others in the
industry.
Branding is one of the most important tasks a small business can do, since it could be the
deciding point between gaining and losing sales. If you aren't sure where to even begin in
branding your business, here are a few tips to help you get started.
TOP TIPS: BRANDING
YOUR BRAND IS THE MOST IMPORTANT ASSET
1
TOP TIPS: BRANDING
1. Choose a Simple Branding Message
What sets your company apart from others in your industry? What
makes you different and original? What is it about your company that
makes it the one that a potential client should choose? These are the
questions that your brand message should answer.
2. Create a Personality to Accompany Your Brand
It’s not just what you say, but how you say it! Your marketing activity,
both online and print, should all have the same message, and should be
created with the same personality that you use for all other
communications. This includes your website, blog, social networking
campaigns and correspondence.
3. Create a Logo and Design Scheme
It's important to have many different ways to convey your message and
style to your potential clients, so you need to have both verbal and
visual brand representations for your company. That means you need a
logo and colour scheme that complements your verbal message, and
creates a cohesive presentation for your materials and website.
4. Be Consistent
All your correspondence and client accessed sites should reflect the
same image, voice and message. If you aren't focused about how you
appear, then your potential clients will be confused by your
inconsistency rather than your message.
5. Measure Reactions and Tweak Your Message and Design
As you move forward, ensure you measure the reactions of your
potential clients to your brand - their discussions on social networks and
blogs and pay attention to sales figure movements. When you notice
certain aspects of your branding not delivering, tweak them!
HOW CAN WE
HELP?
At Ocean Blue Marketing we
understand the importance of a
great brand and the need to
protect it.
We can help with the following
brand activities:
Brand Strategy Planning
Re-branding
Generating brand values
Brand Guidelines
Support
For more information or for a no
obligation quote contact us at:
www.oceanbluemarketing.co.uk
+44 (0) 7847 625922
Ocean Blue Marketing Ltd
Company Registration No: 08647081
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