Travel, back to the future The age of assistance
Fabio Galetto, Director Travel & Automotive, Google Italy
Confidential + Proprietary
Do I need a visa for Indonesia?When should I go to Hawaii?Which restaurants are nearby?How do you say ‘hi’ in Japanese?
1 in 3 travelers are interested in using a digital assistant to research travel or make travel reservations
Source: Google/Phocuswright Travel Study 2017
The Future is AI-First
We will move from mobile first to an AI first world. We see huge opportunities to dramatically
improve how people work.
Sundar Pichai, CEO at Google
“”
Organize the world’s information and make it universally accessible and useful.
Google’s Mission
Create helpful,assistive experiences
for users
Help partners engage travelers across devices
and contexts
Drive more qualified leads to
partners
Intent
Identity
Context
Computing PowerVolume of Data
Source: “The age of analytics: Competing in a data-driven world” from the McKinsey Quarterly, Dec 2016& “Revolutionary change demands speed and agility in the asset management industry” from KPMG, Jan 2017
Confidential + Proprietary
50
0
2013 2016 2025
100
150
200
4.4
16.1
163 1060
1025
1010
0
1920 1980 2040
Cal
cula
tio
ns p
er s
eco
nd p
er $
1,00
0
Zet
taby
tes
1940 1960 2000 2020 2060 2080 2100
Source: “The age of analytics: Competing in a data-driven world” from the McKinsey Quarterly, Dec 2016& “Revolutionary change demands speed and agility in the asset management industry” from KPMG, Jan 2017
Anticipate and assist
across the travel journey
Dreaming | Research & Booking | Experiencing | Sharing
---------------------------------------- Assistance --------------------------------------
60% of searches for destination information are
coming from mobile devices
Source : Destinations on Google Data, March 2016, US
Hotels
Hotels Flights
Places to stay in Oakland
85% of leisure travelersdecide on activities only after having
arrived at the destination
Proprietary + Confidential
photos uploaded everyday
1 Billion+Source: Google Data, 2017
Confidential + Proprietary
Good News: You’re not late
Thank You!