- 1. MORPC 18 June 2014 2014 Gong Gong Communications, LLC. All
rights reserved. 5 Quick and Dirty Tips for Successful Social Media
Marketing
2. MORPC 18 June 2014 2014 Gong Gong Communications, LLC. All
rights reserved. 1. Set your goals and objectives Consider both
your communication and marketing goals Make sure theyre SMART
(Specific, Measurable, Attainable, Realistic, Timely) Create short
and long-term goals Dont forget to revisit them throughout the
year! 3. MORPC 18 June 2014 2014 Gong Gong Communications, LLC. All
rights reserved. 2. Understand your audience Who are you trying to
reach? How do they prefer receiving news and information? Are you
talking to an empty room? If so, why? 4. MORPC 18 June 2014 2014
Gong Gong Communications, LLC. All rights reserved. 3. Determine
what kind of information to share Community events Highlight news
stories featuring local businesses and individuals Third party
resources your community members might find useful Commentary and
op/ed from staff Tax, permit, and licensure information 5. MORPC 18
June 2014 2014 Gong Gong Communications, LLC. All rights reserved.
4. Determine which social networks you should engage Is it
appropriate for my staff, industry, and the type of services we
provide? Will my audience be looking for information there? Will
they truly engage? Will the return on our investment justify the
cost (financial, energy, manpower, sanity, etc.) 6. MORPC 18 June
2014 2014 Gong Gong Communications, LLC. All rights reserved. 4.
Determine which social networks you should engage Facebook LinkedIn
Twitter Google+ Slideshare Pinterest Video (YouTube) Photos
(Instagram, Flickr) Content and document sharing Blog E-mail
marketing Industry-specific social networks Forums 7. MORPC 18 June
2014 2014 Gong Gong Communications, LLC. All rights reserved. 5.
Create a plan What are the objectives? What should we be doing here
(and what shouldnt we be doing)? What kind of content should we be
sharing and what should we be discussing? How often should we
engage and when? Who will be doing what? How will we monitor this
channel? How will we track and analyze our engagement? 8. MORPC 18
June 2014 2014 Gong Gong Communications, LLC. All rights reserved.
Gong Gong Communications We provide holistic marketing and creative
services to small businesses on a monthly and per-project basis. We
offer a full range of services including graphic & web design,
copy writing, marketing planning, and social media engagement.
gonggongcommunications.com 9. MORPC 18 June 2014 2014 Gong Gong
Communications, LLC. All rights reserved. Questions?
