Social Capital.
The concept of social
capital highlights the value
of social relations and the
role of cooperation and
confidence to get collective
or economic results. - Wikipedia, January 2012
of hiring managers use social media for candidate research
SOURCE: Ragan’s HR Communication
of hiring managers say employee profiles are not “friendly”
SOURCE: Ragan’s HR Communication
of hiring managers hired successfully through social media
SOURCE: Ragan’s HR Communication
Digital social capital is
measured through your
sharing, reviewing,
commenting,
recommending,
updating, posting, etc.
You get
Information.
Advice.
Help.
Laughs.
Insights.
You give the same.
From
“personal” to
“business”
Social Capital helps you
stand out + be found for
what you want.
Be Found
• Google your name: do you dominate the
first page of search results? Are you at
least listed? Are you nowhere to be
found?
• Remember, advancing your career means
being accessible and transparent. If you
make it hard for others to find you, you
limit your ability to further your career.
Be Known
• What does someone see first when they
search on your name? Is it what you want
to be known for?
• Social media enables you to showcase
your expertise, your knowledge, your
values – all in a public way that others can
be a part of.
Social Capital, over time,
generates a network.
The Multiplying Factor
108
19,100
1,743,000
My Contact’s Contact
My Contact
My Contact’s Contact
My Contact’s Contact
The Multiplying Factor
1103
346,147
10,000,000+
My Contact’s Contact
My Contact
My Contact’s Contact
My Contact’s Contact
The Multiplying Factor
1103
346,147
7,285,000
My Contact’s Contact
My Contact
My Contact’s Contact
My Contact’s Contact
18x
Social Capital
engages you with
companies
Know What’s Going On
• You can follow companies of interest so
you know when they introduce something
new or when they are looking to fill a
position.
• You know in advance of an interview who
works there, what the company represents
and if your value set is a match.
a new member joins every
second of every day
Social Capital Tip #1
Social Capital Tip #2
Maintain an updated, complete profile on
Make certain your
profile is “public”
You, the Brand
Change these links to
keyword-rich links
Endorsements:
This is social capital
in action. To get
endorsements, give
endorsements.
If I am looking at
your profile for any
reason, this acts a
lot like restaurant
reviews … the
more you have, the
better you look.
Social Capital Tip #3
Use an email and contact information
that you actually check regularly. This
isn’t spam.
Social Capital Tip #4
If you would ask someone for a business
card at an event, then it’s fine to link with
them on LinkedIn
• Try to link with someone for something
other than a job
• If you help someone in need, that can
often come back favorably in the future
Social Capital Tip #5
Follow + Research
companies
Social Capital Tip #6
• Take part in a dialogue with a company
representative
– Introduce yourself through LinkedIn or Twitter
– See how they treat you as a prospective
consumer and/or employee
– Social interactions should tell you a lot about
a company you are interested in working for
or doing business with
Social Capital Tip #7
Look at other social media for career
advancement
• Use Facebook
– BranchOut
– Wall Posts
Social Capital Tip #7
Look at other social media for career advancement
• Learn your Industry of Choice
– Slideshare
– Associations
• Follow Thought Leaders
– TripIt / Eventful / Eventbrite
• Consider Incorporating Your
Klout Score
Digital Marketer and Teacher
Began using LinkedIn in 2003
linkedin.com/in/bretgiles
@bretgiles
480 . 355 . 0050
Bret Giles
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