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How to boost conversions
through relevant site search
If they can’t find it, they won’t buy it!
Presented by: Osric Powell
Sorry, no results were found!
• UK is Europe’s leading e-retail economy with sales of £70 billion forecast (2011)
• UK e-retail market grew at 18% (Jan–Aug) compared to the same period in 2010
• 37 million UK Internet shoppers (2011)
• Online Conversion Rates Drop by 55% in 5 Years as Purchasers Become Shoppers
• Average online visitor conversion rate in 2010 was 3.8%
• 30% of tablet users have used their device to shop online, compared to 25% of
smartphone users.
• Google search in August – up 26%, mobile searches up 150% year on year
• Consumers spend on average 20% more online that they do offline.
• December 2010 saw £6.8 billion of spend
• IMRG predicts that Monday 8th December will be the busiest day for etailers, with
£320m of sales. Peak web shopping times are expected between 1pm and 2pm.
• An e-commerce site converting just 1% more visitors could generate an additional
£678m in revenue.
Source: Aberdeen Research, IMRG, Econsultancy, DCMS, Verdict Consulting
Let’s set the scene
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• The single most important page on your site is the site search page.
• When people arrive at a site, 43% use the search box
• 30% of all activity on websites is search.
• Visitors who use Site Search convert better than non-searchers. Why?
• Conversion rates through site search are up to 50% higher than the average
• Best in class retailers make a big deal of their site search and merchandising
• 73% of best in class retailers have a process for disseminating results from search
to key decision makers
• 63% of laggard retailers have yet to coordinate internal search and merchandising
resources
• 58% of UK Smartphone users who search via their devices search for products
• 42% of people are deterred from shopping by poor images and product
descriptions
• 32% from poor navigation
• 26% from finding items are unavailable
Source: Marketing Sherpa, SLI Systems, Useit.com, Aberdeen Research, Google, Screen Pages
Why Site Search is so important
• Leading provider of Hosted Site Search
• Global Offices in the UK, NZ, AUS, US
• Serves more than 350 Sites
• Over a decade of site search experience
• Patented search technology
• Lightweight deployment
• Local unlimited support
• Platform independent
About Us
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• Learning Search – Helping shoppers find the most relevant,
popular items
– a hosted site search service that gets smarter the more it’s used
– Leveraging all content on your site, not just your products
• Learning Navigation – giving shoppers a consistent
shopping experience across your site
– dynamic site navigation pages that give people more
options for navigating a site
• Site Champion – helping shoppers find your products
anywhere on the web
– A user-generated SEO service that automatically optimizes pages for
search engine spiders, increasing a site’s ranking in natural searches
Tailored to fit your unique business and shopper requirements
Fast and easy to implement
Our solutions
Customers
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Partners
• Full product details
• Product Name, Category, Price
• URL
• Short Description
• URL to product image
• availability
• Product number
• Manufacturer part #
• Plus any other fields that may be of use like stock, discounted price, type
What makes a good data feed?
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• Synonyms and misspellings
• Search terms for related items
• Ratings and reviews
• Non product content
• Social media integration
• Mobile platform support
• Ability to merchandise products
• Merchandise your no results page
• Recommendations/personalisation
• Sort and refine
• Control and configurability accessible by the user
Features of a good site search solution
• ipod cables
• ipod 15gb
• 15gb ipod
• ipods 15gb
• apple i-pod
• ipod 20
• 20 ipod
• apple ipod 20gb
• 20gb apple ipod
• 20gb ipod
• ipod 20gb
• ipods 20gb
• 20gb ipods
• ipod 20g
• 20g ipod
• ipod mini
• mini ipod
• mini ipods
• ipod minis
• ipod minies
• ipods mini
• ipodmini
• apple ipod mini
• apple mini ipod
• apple ipods mini
• apple ipod minis
• mini apple ipod
• apple mini ipods
• ipod 20 gb
• 20 gb ipod
• 2285
• a 2285
• i pod minis
• i pod mini
• mini i pod
• ipod car
• ipod 40g
• 40g ipod
• ipods 40g
• gb ipod
• ipod gb
• i pod batteries
• ipod 4g
• ipods 4g
• 4g ipod
• a2285
• ipod g4
• g4 ipod
• g4 ipods
• apple ipod 20
• 20g g4
• ipod 20 click
• 20gb g4 ipod
• 20gb ipod g4
• ipod 20gb g4
• ipod g4 20gb
• 20 gb ipod 4g
• ipod 20gig
• 20gig ipod
• apple 20 gb i pod
• ipod-mini
• apple ipod 20mg
• ipod 20gb click wheel
• 20gb
• i pod
• i pods
• ipod
• ipods
• ipode
• ipod a
• ipod s
• apple
• apples
• appl
• apple ipod
• apple ipods
• ipod apple
• g4
• car adapter
• adapter car
• car adapters
• i-pod
• apple i pod
• ipod cable
Understand your visitors language
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• bridesmaid dresses
• bandage dresses
• floral shift dress
• one shoulder draped dress
• stripe dress
• shift dress
• tribal cutwork dress
• zip dress
• strapless satin pencil dress
• summer dress
• jersey dress
• midi dress
• midi dresses
• pewter dress
• beaded dress
• crochet dress
• ruffle dress
• curvaceous satin dress
• backless
• womens maxi
dress
• dress
• frock
• girls dresses
• broderie dress
• summer dress
• maxi dress
• maxi
• sale dress
• sale dresses
• pencil dress
• prom dress
• prom dresses
• evening dress
• dresses
• dress 2011
• long dress
• strapless dress
• satin dress
• long evening dress
• one shoulder dress
• dresses 2010
• neutral dress
• lace dress
• wedding dress
• wedding dresses
• signature dress
• draped dress
• knit dress
• limited edition dresses
• silk dress
• peplum lace dress
• print dress
• denim dress
• leather dress
• check dress
• floral print dress
• military dress
• sequin dress
• butterfly dress
• backless dress
• animal print dress
• formal dress
• boudoir satin dress
• diamante dress
• vintage sun dress
• everyday dress
• halterneck dress
• retro print dress
• celebration dress
• silk party dress
• beach dress
• crossover jersey dress
• tea dress
• spot dress
• limited edition dress
• funky print dress
• festival dress
• cotton dress
• mini dress
• hooded dress
• tiered dress
Understand your visitors language
Navigation
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Navigation
Navigation
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The search box
The search box
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The search box
The search box
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The search box
The search box
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The Search Box
Search suggestions in the search box
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Rich Auto Complete
Rich Auto Complete
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Search results page
Search results page
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Relevance
Relevance
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Relevance
Colour Pallet
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Keyword triggered banners
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Keyword triggered banners
Keyword triggered landing page
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Product landing page
Product Landing pages
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Sale landing page
Ratings and reviews
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Ratings and reviews
Ratings and reviews
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Non product content
Non product content
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No results pages
No results pages
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User Generated SEO
Extending your SEO
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Let’s get social
Let’s get social
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Mobile
• Work on improving user satisfaction
• Measure conversion rate & other kpi’s
• Increase the amount of people using search
• Identify what devices your visitors are using
• Continuously innovate the site and your brand
• Strive to improve the quality of your data
• Analyse the data, communicate actionable insights
• Come and see us at stand 332!
What next ?
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• Don’t make me think
• Search Patterns
• Big Book of Site Search tips
• Big Book of Navigation tips
• Always be testing
Recommended reading…
Thank You!
www.sli-systems.co.ukIf you would like a FREE Site Search Review, please sign
up at SiteSearchReview.com.
Or, if you are interested in a FREE 30 day trial
contact us at:
http://twitter.com/slisystems
http://twitter.com/osricp
Question time
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