Using Site Search to Increase e-commerce ROI

Ian Scarr – Sales Director EMEA

Marcus Law – Marketing Manager EMEA

Site search users are almost three times more likely to convert

Visitors spend an average of 8 seconds before deciding whether or not to remain on a website

43% of visitors who land on a website go immediately to the search box

50% of users prefer to use a site’s internal search engine, as opposed to simply navigating the site

Good search can increase conversions by 100%

Site search is a primary focus for e-commerce website visitors

What are the secrets of good site search?

What worked then doesn’t work now

Staying current is essential

Shoppers’ expectations continually increase

I still haven’t found what I’m looking for

“Where do I go from here?”

“Why doesn’t it give me the option for this?”

“Do they not have them?”

“Where is the search field?”

“I still haven’t found what I’m looking for.”

“there’s got to be a better way”

“Where do I go from here?”

“Why doesn't it give me the option for this?”

“Do they not have them?”

“Where is the search field?”

LADIES TAILORED JACKET

If customers can’t find it, they can’t buy it

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SLI Learning Platform

Customer Examples

Fast and easy implementation

Searches often generated no results or poor results

Platform’s default search lacked key features

We’re a growing company with a busy team

Solution that could be up and running quickly

Need a site search that delivered relevant results

Couldn’t add common product misspellings or synonyms

Product Page Views: +31.25%

Average Order Value: +1.81%

Order confirmation page views: +2.25%

Rich Product Suggestions

Spell Checking

Spelling suggestions dropped from an average of 807/day to 523/day

Click thrus on spelling suggestions have increased 14%

Tag Cloud

Popular Products

“Learns” from past activity by tracking visitors’ searches & click-thrus

Result Ranking

Actionable Insights

Advanced, Real-Time Reporting

Delivers greater insight into users’ needs

Provides wide range of controls for fine tuning

Detailed information tracking what visitors are looking for, what they are finding and not finding, and metrics on search quality

Offers category-based reporting, providing insights into the search behaviour within areas of websites

New Product Lines

Embossing…or…personalisation…or…initial

Search Box Redirects

Expand Vocabulary

Multivariate Testing

Grid Vs List TestGrid views spend £4.47 more than list viewersIncrease in revenue of ~£21,000 per monthYearly increase in revenue ~ £250,000

SEO + Site Search

Basket Page +10.71% Orders +9.79%

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