Rebekah Radice RebekahRadice.com
@RebekahRadice
Rebekah Radice RebekahRadice.com
@RebekahRadice
YOU’RE IN THE RIGHT PLACE IF YOU WANT TO LEARN...
• The 3 Types of Content Your Audience Craves
• How to Use Canva’s Tools to Brand Your Business
• How to Repurpose Your Content Into Short Graphics and Infographics
Make the 3 Types of Content Your Audience Craves1. Educational2. Entertaining3. Useful
1.
Educational● Help your
audience make an educated and informed decision
Twitter: @dailymuse
Educational● Improve their
business and/or life
Facebook: @constantcontact
Educational● Help them be
better / do something better
Facebook: @amyporterfield
Educational● Help them be
better / do something better
Facebook: @sproutsocial
Entertaining● Funny● Silly● Amusing● Touching● Heartwarming● Inspirational
Facebook Page: @positivepeople1
Entertaining● Funny● Silly● Amusing● Touching● Heartwarming● Inspirational
Facebook Page: @postplanner
Utility● Content that
helps ● Lets them make
the right decisions
Twitter Page: @jeffbullas
In Canva...● Use the
templates:○ Social Media○ Blog Graphic○ Pinterest
Graphic Instagram Post
Create the Ideal Length Post to Capture AttentionIf you want to pique audience interest, keep it snappy.
2.
The average human's attention span is... oh look, a squirrel!
1.
Source: Statistic Brain
FacebookIdeal length of a
status update: 40 characters.
TwitterIdeal Tweet Length:
100 characters without a link: 120 characters with a link.
1.
Tool Tip:LetterCount.co
m
Simplicity works!This post is 22 characters.
1.
Facebook Page: @postplanner
Create a Call to Action (CTA) people actually want to take action on.
Get specific.
3.
Facebook Page: @kimgarstboomsocial
Redirect the user to your website, blog, or event.
Facebook Page: @postplanner
Screenshot a slide from a presentation you made in Canva.
Twitter Page: @RebekahRadice
Use Post Planner to Find the perfect quote or status idea for your graphic.
4.
Now just add that to one of Canva's free, ready-made templates.
Use Canva to brand your images and create consistencyUse repetitive placement of text, the same typefaces and color palette.
1.5.
Add a logo or website address to your images to brand them as yours.
Use all of Canva’s tools for advanced branding ● Try pairing
contrasting fonts. A great rule of thumb is to choose fonts with high contrast.
6.
● Match Colors Within Your Designs to create color harmony.
● Try Using Grids for Your Images. Use different images with similar themes to create an eye-catching composition.
Repurpose your content into short graphics and Infographics.
Take points from a blog post or video and add them to a graphic.
6.
Use Canva to create Infographics, especially for examples and how-to’s.
Create thumbnails and intro/outro slides for your videos!
7.
● Use an image applicable to your video
● Avoid using too many colors or fonts as these will be too distracting
● Match your branding – consider using your logo or fonts
YouTube: @dottotech
Design a Email Header for Your HTML Templates
You can find header templates by selecting the “Email Header” design type .
8.
Create visual content that gives evergreen content a fresh face.
9.
Twitter: @PostPlanner
Pull quotes and images from old content (blog posts, webinars, etc) and use them to create completely new content.
Use visual marketing to create ads that sell.
10.
Facebook: @WalkMe
Relevant images get 94% more views than content without relevant images.
Twitter: @PostPlanner
●Choose images that support what you’re trying to say.
●Optimize your images for search.
YouTube: @theinstagramexpert
BONUS
Download our step by step guide to creating the perfect image for your audience - EVERY time. bitly.com/
AmazingVisuals
THANK YOU!