Search engine optimization Strategy
The Internet is transforming how we do business and live. No longer can your business just put up a website and consider it a job well done. A website is only the first step. Engaging and being found online is essential for the growth of your company. That is why search engine optimization is critical.
Be ViSiBLe!The number of internet users in india is expected to increase from 125 million to half a billion by 2015
Search engine optimization is a scientific process used to analyze
a number of variables in
order to increase website rankings
across the various organic search engine results page.
PPC Ads
Organic Search Results
FACTORS WORK TOGETHERSome factors influence more than others, which we've weighted
1 (weakest) to 3 (strongest). No single factor guarantees top
rankings. Several favorable factors increase odds of success.
Negative "Violation" and "Blocking" factors harm your chances.
Country
Pc+3
Authority
Ta+3
Reputation
Sr+2
Quality
Lq+3
Locality
Pl+3
Social
Ps+1
History
Th+1
Shares
Ss+1
Text
Lt+3
History
Ph+2
Numbers
Ln+1
Crawl
Ac+3
Titles
Ht+3
Quality
Cq+3
Speed
As+1
Description
Hd+2
Research
Cr+3
URLs
Au+1
Headers
Hh+1
Words
Cw+2
Engage
Ce+2
Fresh
Cf+2
Blocking
Bp-3
Blocking
Bt-1
Paid Links
Vp-3
Link Spam
Vl-1
Cloaking
Vc-3
Stuffing
Hidden
Vs-1
Thin
Vt -2
Quality
Vh-1
OFF THE PAGE SEO
LINKS SOCIAL TRUST
ON THE PAGE SEO
CONTENT HTML ARCHI TECTURE
VIOLATIONS BLOCKING
PERSONAL
THE PERIODIC TABLE OF SEO RANKING FACTORSSearch engine optimization — SEO — seems likes alchemy
to the uninitiated. But there's a science to it. Search engines
reward pages with the right combination of ranking factors.
Below, some major factors or "signals" you should seek to have.
These elements are in the direct control of the publisher.
Are pages well written & have substantial quality content?QUALITYCq
Have you researched the keywords people may use to find your content?
RESEARCHCr
Do HTML title tags contain keywords relevant to page topics?TITLESHt
Can search engines easily "crawl" pages on site?CRAWLAc
Does site load quickly?SPEEDAs
Are URLs short & contain meaning-ful keywords to page topics?URLSAu
Do meta description tags describe what pages are about?DESCRIPTIONHd
Do headlines and subheads use header tags with relevant keywords?HEADERSHh
Do pages use words & phrases you hope they'll be found for?
WORDSCw
Do visitors spend time reading or "bounce" away quickly?
ENGAGECe
Are pages fresh & about "hot" topics?FRESHCf
ON THE PAGE SEO RANKING FACTORS
CONTENT
HTML
ARCHITECTURE
If searchers "block" site, hurts both trust & personalization.
Have many people blocked your site from search results?BLOCKINGBt
Has someone blocked your site from their search results?BLOCKINGBp
BLOCKING
Spam techniques may cause ranking penalty or ban.
Have you purchased links in hopes of better rankings?PAID LINKSVp
Have you created many links by spam-ming blogs, forums or other places?LINK SPAMVl
Do colors or design "hide" words you want pages to be found for?HIDDENVh
Do you show search engines different pages than humans?CLOAKINGVc
VIOLATIONS Is content "thin" or "shallow" & lacking substance?THINVt
Do you excessively use words you want pages to be found for?STUFFINGVs
Elements influenced by readers, visitors & other publishers.
Are links from trusted, quality or respected web sites?QUALITYLq
Do those respected on social networks share your content? REPUTATIONSr
What country is someone located in?COUNTRYPc
What city or local area is someone located in?
LOCALITYPl
Does someone regularly visit the site? Or "liked" it?
HISTORYPh
Do many share your content on social networks?SHARESSs
Do links, shares & other factors make site a trusted authority?AUTHORITYTa
Has site or its domain been around a long time, operating in same way?HISTORYTh
Do links pointing at pages use words you hope they'll be found for?TEXTLt
Do many links point at your web pages?NUMBERLn
OFF THE PAGE SEO RANKING FACTORS
LINKS
SOCIAL
PERSONAL
TRUST
What do your friends think of the site?
SOCIALPs
Learn More: HTTP://SELND.COM/SEOTABLEWritten By: Design By: Copyright Third Door Media
+1
BenefitS of Search engine optimization
our Seo proceSS
And we do this again...And then Again!
UNDERSTANDINGBUSINESS GOALS
WEBSITE REVIEW & ANALYSIS
COMPETITORANALYSIS
KEYWORDIDENTIFICATION
& MAPPING
BENCHMARKINGREPORT
TECHIMPLEMENTATION
AUDITING SITEFOR SPIDERSTOPPERSENHANCING
SPIDERABILITYSETTING UPTRACKING &
CONVERSIONGOALS
CONTENTIMPLEMENTATION
OPTIMIZING TITLES,METAS ETC
CREATING CONTENT SILOS
OPTIMIZING KEYWORDDENSITIES
LINKBUILDING
MONTHLYREPORTING &
REOPTIMIZING
Why pick ingenio?Proven track record with over 10 years of internet marketing experience on a global level
Trained and worked closely with the #1 SEO Guru in the world, Bruce Clay for the past 7 years
Multi million dollar campaign management portfolio
Experts in conversion optimisation
One stop shop for all your internet marketing needs
caSe StudyCurrently optimized for over 1500 keyword phrases
Achieved over 700 first page rankings within the first 3 months
Increased site traffic by 300 percent over the course of 4 months
Approximately 100 rankings within the top 3 search results
UNDERSTANDING BUSINESS GOALS
WEBSITE REVIEW & ANALYSIS
KEYWORD IDENTIFICATION CREATING
AD COPIESAD CAMPAIGN
ARCHITECTURE(AD GROUPS)
DETERMINING DAILY & MONTHLY
BUDGETCREATING NEW/OPTIMISING
EXISTING LANDING PAGES
SETTING UP ANALYTICS TO TRACK
CONVERSION GOALS
MONITORING CONVERSIONS & QUALITYSCORE
REGULAR A/B TESTING
MONTHLY REPORTING &
REOPTIMIZING
DETERMINING BID AMOUNTS ON A
KEYWORD LEVEL
DETERMINING BEST DAYS AND
TIME TO RUN THE CAMPAIGN
IMPROVECONVERSION
OPTIMISATION
IMPROVECONVERSION
OPTIMISATION
ppc Strategy
PPC is a type of sponsored online
advertising that is used on a wide range of websites,
including search engines, where the advertiser only pays if a
web user clicks on their ad.
Discovery Interview
Business and Website Analysis Methodology
Site Audit/Code Structure Survey
Code Validation
Competitor Analysis
Keyword Research, Identification, & Mapping; number of keywords
Benchmarking Report
Tech Implementation (Canonicalization, Sitemap Installation, Site Spiderability)
Setting Up Tracking & Conversion Goals
SEO Engineered Content Articles
Code Optimization (Titles, Metas, Headers, etc.); max pages
Creating Content Silos
Optimizing Keyword Densities
Local Search Optimization
Search Engine Submission
Link Building*
Monthly Analytics Report
Monthly Ranking Report
ONE TIME SETUP FEE
COST PER MONTH
LOCAL PACKAGE FEATURES
Rs. 10,000
Rs. 5,000
Rs. 15,000
Rs. 10,000
Rs. 30,000
Rs. 10,000
Rs. 40,000
Rs. 10,000
BRONZE SILVER GOLD PLATINUM
4 6
1/month
10 pages5 pages
8
4/month
20 pages
10
6/month
30 pages
PRESS RELEASES
PPC MANAGEMENT FEE/MONTH :
RS. 2,500 + 10% OF MONTHLY ADVERTISING
BUDGET
PPC SETUP - ONE TIME FEE : 25%
OF THE MONTHLY ADVERTISING
BUDGET
ONE WAYPAID LINKS
Add - ons
* Purchased links will be an additional cost to the client, subject to approval by the client.All packages are on a 12 month contract basis.
Payments are made payable in advance on a quarterly basis
For pricing details, contact (080) 41516044 or write to us at [email protected]
Discovery Interview
Business and Website Analysis Methodology
Site Audit/Code Structure Survey
Code Validation
Competitor Analysis
Keyword Research, Identification, & Mapping; number of keywords
Benchmarking Report
Tech Implementation (Canonicalization, Sitemap Installation, Site Spiderability)
Setting Up Tracking & Conversion Goals
SEO Engineered Content Articles
Code Optimization (Titles, Metas, Headers, etc.); max pages
Creating Content Silos
Optimizing Keyword Densities
Local Search Optimization
Search Engine Submission
Link Building*
Monthly Analytics Report
Monthly Ranking Report
ONE TIME SETUP FEE
COST PER MONTH
NATIONAL PACKAGE FEATURES
Rs. 30,000
Rs. 15,000
Rs. 40,000
Rs. 15,000
Rs. 60,000
Rs. 20,000
Rs. 70,000
Rs. 20,000
BRONZE SILVER GOLD PLATINUM
6 10
4/month
10 pages5 pages
2/month
14
8/month
20 pages
20
12/month
30 pages
* Purchased links will be an additional cost to the client, subject to approval by the client.All packages are on a 12 month contract basis.
Payments are made payable in advance on a quarterly basisPRESS RELEASES
PPC MANAGEMENT FEE/MONTH :
RS. 2,500 + 10% OF MONTHLY ADVERTISING
BUDGET
PPC SETUP - ONE TIME FEE : 25%
OF THE MONTHLY ADVERTISING
BUDGET
ONE WAYPAID LINKS
Add - ons
For pricing details, contact (080) 41516044 or write to us at [email protected]
502 PRESTIGE CENTRE POINTCUNNINGHAM ROAD, BANGALORE
KA - 560052TEL: (080) 4151 6044
WWW.INGENIOMARKETING.COM